SecurityScorecard
Global Brand Senior Director, Creative and Digital
SecurityScorecard, San Francisco, California, United States, 94199
Global Brand Senior Director, Creative and Digital
Join SecurityScorecard to lead the creative and digital direction of our brand, driving awareness, engagement, and measurable growth.
Position Overview The
Senior Director of Brand, Web, Creative & Digital
is a strategic and hands‑on leader responsible for shaping the visual and digital expression of SecurityScorecard’s brand. This role will unify brand strategy, creative design, and digital experience to deliver a cohesive, high‑impact global presence that drives awareness, engagement, and measurable growth.
Key Responsibilities
Define and evolve the global brand strategy, positioning, and messaging to reflect SecurityScorecard’s category leadership.
Translate complex cybersecurity and AI concepts into bold, clear narratives that resonate with CISOs, risk leaders, and business executives.
Lead integrated brand campaigns, corporate storytelling, and executive visibility initiatives that strengthen brand equity and recognition.
Ensure brand consistency across all channels, touchpoints, and internal communications.
Lead the
Creative Studio
function, overseeing the design of marketing assets, corporate campaigns, events, videos, infographics, and digital experiences.
Establish and maintain brand guidelines, visual identity systems, and design standards across global teams.
Drive innovative visual storytelling that elevates SecurityScorecard’s brand perception and emotional connection with audiences.
Partner with Product Marketing, Sales, and People teams to deliver impactful creative assets for demand generation, field marketing, customer advocacy, and internal culture programs.
Manage external design and production agencies, ensuring world‑class execution that reflects brand integrity and innovation.
Own the global
web strategy and experience , including site architecture, UX/UI design, content strategy, SEO, and analytics.
Lead the redesign and ongoing optimization of
SecurityScorecard.com
to deliver frictionless journeys, high conversion rates, and personalized engagement.
Integrate web and creative teams to ensure every visual and message aligns with the company’s brand promise and growth objectives.
Partner cross‑functionally to ensure digital experiences support the full customer lifecycle — from awareness to retention and advocacy.
Lead digital marketing programs including paid media, retargeting, SEO/SEM, and content syndication to drive awareness and pipeline growth.
Leverage analytics, A/B testing, and AI‑driven insights to continuously improve digital performance.
Explore emerging digital and creative technologies (AI design tools, personalization engines, 3D/interactive web) to differentiate SecurityScorecard’s digital experience.
Build, mentor, and scale a
high‑performing team
spanning brand, web, creative, and digital operations.
Foster a culture of creativity, collaboration, and continuous improvement across internal and external contributors.
Set KPIs and dashboards that measure brand equity, digital performance, creative output, and marketing ROI.
Qualifications
10+ years of experience in brand, creative, and digital marketing leadership, preferably within cybersecurity, SaaS, or high‑growth technology.
Proven success leading brand transformations, web redesigns, and creative teams for global B2B enterprises.
Expertise in creative direction, UX/UI, digital strategy, and performance analytics.
Demonstrated ability to blend creativity with data‑driven decision‑making to achieve measurable impact.
Exceptional communication and storytelling skills; strong design sensibility and eye for aesthetics.
Experience managing in‑house creative teams and external agencies to deliver world‑class brand experiences.
Bachelor’s degree required; advanced degree in Marketing, Design, Communications, or Business preferred.
Why Join SecurityScorecard
Be part of a company defining an entirely new category — Supply Chain Detection and Response (SCDR).
Shape the creative and digital expression of one of the fastest‑growing cybersecurity brands in the world.
Collaborate with visionary leaders across AI, automation, and cyber resilience.
Competitive compensation, equity, and comprehensive benefits within a mission‑driven, high‑performance culture.
Compensation and Benefits
Base pay range:
$175,000 – $260,000 per year
Annual performance‑based incentive compensation and equity opportunities
Health, dental, vision, and life insurance
Unpaid parental leave, unlimited PTO, and tuition reimbursement
401(k) with company match
Company Overview SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013, it provides patented rating technology used by more than 25,000 organizations for self‑monitoring, third‑party risk management, board reporting, and cyber insurance underwriting.
Legal Statements SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender identity, sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law.
We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact talentacquisitionoperations@securityscorecard.io.
Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law.
SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position.
Job Attributes
Seniority level: Director
Employment type: Full‑time
Job function: Marketing and General Business
Industries: Computer and Network Security; Security and Investigations
#J-18808-Ljbffr
Position Overview The
Senior Director of Brand, Web, Creative & Digital
is a strategic and hands‑on leader responsible for shaping the visual and digital expression of SecurityScorecard’s brand. This role will unify brand strategy, creative design, and digital experience to deliver a cohesive, high‑impact global presence that drives awareness, engagement, and measurable growth.
Key Responsibilities
Define and evolve the global brand strategy, positioning, and messaging to reflect SecurityScorecard’s category leadership.
Translate complex cybersecurity and AI concepts into bold, clear narratives that resonate with CISOs, risk leaders, and business executives.
Lead integrated brand campaigns, corporate storytelling, and executive visibility initiatives that strengthen brand equity and recognition.
Ensure brand consistency across all channels, touchpoints, and internal communications.
Lead the
Creative Studio
function, overseeing the design of marketing assets, corporate campaigns, events, videos, infographics, and digital experiences.
Establish and maintain brand guidelines, visual identity systems, and design standards across global teams.
Drive innovative visual storytelling that elevates SecurityScorecard’s brand perception and emotional connection with audiences.
Partner with Product Marketing, Sales, and People teams to deliver impactful creative assets for demand generation, field marketing, customer advocacy, and internal culture programs.
Manage external design and production agencies, ensuring world‑class execution that reflects brand integrity and innovation.
Own the global
web strategy and experience , including site architecture, UX/UI design, content strategy, SEO, and analytics.
Lead the redesign and ongoing optimization of
SecurityScorecard.com
to deliver frictionless journeys, high conversion rates, and personalized engagement.
Integrate web and creative teams to ensure every visual and message aligns with the company’s brand promise and growth objectives.
Partner cross‑functionally to ensure digital experiences support the full customer lifecycle — from awareness to retention and advocacy.
Lead digital marketing programs including paid media, retargeting, SEO/SEM, and content syndication to drive awareness and pipeline growth.
Leverage analytics, A/B testing, and AI‑driven insights to continuously improve digital performance.
Explore emerging digital and creative technologies (AI design tools, personalization engines, 3D/interactive web) to differentiate SecurityScorecard’s digital experience.
Build, mentor, and scale a
high‑performing team
spanning brand, web, creative, and digital operations.
Foster a culture of creativity, collaboration, and continuous improvement across internal and external contributors.
Set KPIs and dashboards that measure brand equity, digital performance, creative output, and marketing ROI.
Qualifications
10+ years of experience in brand, creative, and digital marketing leadership, preferably within cybersecurity, SaaS, or high‑growth technology.
Proven success leading brand transformations, web redesigns, and creative teams for global B2B enterprises.
Expertise in creative direction, UX/UI, digital strategy, and performance analytics.
Demonstrated ability to blend creativity with data‑driven decision‑making to achieve measurable impact.
Exceptional communication and storytelling skills; strong design sensibility and eye for aesthetics.
Experience managing in‑house creative teams and external agencies to deliver world‑class brand experiences.
Bachelor’s degree required; advanced degree in Marketing, Design, Communications, or Business preferred.
Why Join SecurityScorecard
Be part of a company defining an entirely new category — Supply Chain Detection and Response (SCDR).
Shape the creative and digital expression of one of the fastest‑growing cybersecurity brands in the world.
Collaborate with visionary leaders across AI, automation, and cyber resilience.
Competitive compensation, equity, and comprehensive benefits within a mission‑driven, high‑performance culture.
Compensation and Benefits
Base pay range:
$175,000 – $260,000 per year
Annual performance‑based incentive compensation and equity opportunities
Health, dental, vision, and life insurance
Unpaid parental leave, unlimited PTO, and tuition reimbursement
401(k) with company match
Company Overview SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013, it provides patented rating technology used by more than 25,000 organizations for self‑monitoring, third‑party risk management, board reporting, and cyber insurance underwriting.
Legal Statements SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender identity, sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law.
We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact talentacquisitionoperations@securityscorecard.io.
Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law.
SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position.
Job Attributes
Seniority level: Director
Employment type: Full‑time
Job function: Marketing and General Business
Industries: Computer and Network Security; Security and Investigations
#J-18808-Ljbffr