Rippling
Growth Marketing Manager, Demand Generation
Rippling, San Francisco, California, United States, 94199
Growth Marketing Manager, Demand Generation
Join to apply for the
Growth Marketing Manager, Demand Generation
role at
Rippling .
About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company—payroll, expenses, benefits, and computers—so you can manage and automate the entire employee lifecycle in a single system. For the first time ever, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and third‑party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America’s best startup employers by Forbes.
We prioritize candidate safety. All official communication will only be sent from @Rippling.com addresses.
About the Role As Rippling’s Growth and Demand Generation Manager, you’ll build programs to drive new sales pipeline for our HR audience. You’ll develop a variety of content and campaign types across multiple channels to achieve funnel growth, building repeatable campaign motions that enable rapid deployment and predictable results. The role is deeply cross‑functional; you will collaborate daily with brand, content, growth, ops, analytics, product, and sales to build the engine.
What You Will Do
Develop and execute the strategy for demand-generation campaigns that span promoted content, webinars, ebooks, paid ads, field events, ABM, content syndication, inbound and outbound sales activations, and more.
Own campaign execution from end to end—concept and planning, production, launch, and follow‑up.
Experiment with new channels and creative tactics, even unconventional ones, to drive growth.
Create a campaign calendar and build systems and processes that allow our demand generation efforts to scale over time.
Partner directly with SDRs on the campaigns you run to set them up for success and build a virtuous feedback loop on what works and what doesn’t.
Analyze campaign performance to understand how different programs impact funnel performance, prioritizing high‑return areas and optimizing via testing and learning.
Share wins and losses and report campaign performance to help the broader marketing team set strategy and plan effectively.
What You Will Need
6+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper‑growth technology environment.
Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, ABM, etc., and how to use these to drive leads and pipeline.
Strong operational and organizational skills—history of creating systems and processes that enable repeatable campaign motions.
End-to-end ownership; execute flawlessly (directly & via others) and take ownership of mistakes and learn from them.
Excellent communication skills—clear, concise, able to adapt messages for different audiences.
Collaborative mindset; track record of delivering outsized results by partnering cross-functionally.
Strong analytical skills to uncover insights that inform your roadmap.
Agility and speed—constantly try new ideas, pivot when needed, and scale successful tactics.
Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com.
The pay range for this role is: 105,000 – 183,750 USD per year (US Tier 1)
Seniority Level Mid‑Senior level
Employment Type Full-time
Job Function Marketing, Advertising, and Public Relations
Industries Software Development
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Growth Marketing Manager, Demand Generation
role at
Rippling .
About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company—payroll, expenses, benefits, and computers—so you can manage and automate the entire employee lifecycle in a single system. For the first time ever, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and third‑party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America’s best startup employers by Forbes.
We prioritize candidate safety. All official communication will only be sent from @Rippling.com addresses.
About the Role As Rippling’s Growth and Demand Generation Manager, you’ll build programs to drive new sales pipeline for our HR audience. You’ll develop a variety of content and campaign types across multiple channels to achieve funnel growth, building repeatable campaign motions that enable rapid deployment and predictable results. The role is deeply cross‑functional; you will collaborate daily with brand, content, growth, ops, analytics, product, and sales to build the engine.
What You Will Do
Develop and execute the strategy for demand-generation campaigns that span promoted content, webinars, ebooks, paid ads, field events, ABM, content syndication, inbound and outbound sales activations, and more.
Own campaign execution from end to end—concept and planning, production, launch, and follow‑up.
Experiment with new channels and creative tactics, even unconventional ones, to drive growth.
Create a campaign calendar and build systems and processes that allow our demand generation efforts to scale over time.
Partner directly with SDRs on the campaigns you run to set them up for success and build a virtuous feedback loop on what works and what doesn’t.
Analyze campaign performance to understand how different programs impact funnel performance, prioritizing high‑return areas and optimizing via testing and learning.
Share wins and losses and report campaign performance to help the broader marketing team set strategy and plan effectively.
What You Will Need
6+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper‑growth technology environment.
Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, ABM, etc., and how to use these to drive leads and pipeline.
Strong operational and organizational skills—history of creating systems and processes that enable repeatable campaign motions.
End-to-end ownership; execute flawlessly (directly & via others) and take ownership of mistakes and learn from them.
Excellent communication skills—clear, concise, able to adapt messages for different audiences.
Collaborative mindset; track record of delivering outsized results by partnering cross-functionally.
Strong analytical skills to uncover insights that inform your roadmap.
Agility and speed—constantly try new ideas, pivot when needed, and scale successful tactics.
Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com.
The pay range for this role is: 105,000 – 183,750 USD per year (US Tier 1)
Seniority Level Mid‑Senior level
Employment Type Full-time
Job Function Marketing, Advertising, and Public Relations
Industries Software Development
#J-18808-Ljbffr