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Blissy

Influencer Marketing Manager

Blissy, Burbank, California, United States, 91520

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Blissy™

is the best-kept secret of supermodels, hair stylists, beauty experts, and dermatologists worldwide.

About the Role

We’re looking for an

Influencer Marketing Manager

to take the lead on influencer, affiliate, and content partnerships—with a strong focus on TikTok. You’ll build and scale a high-performance influencer program that drives revenue, grows brand awareness, and generates engaging, on‑brand content. This role combines strategy and execution: you’ll lead partnerships while also managing outreach, negotiations, and analytics.

What You’ll Do

Develop and execute influencer marketing strategies across TikTok, Instagram, and YouTube (with heavy TikTok emphasis)

Build and manage creator and affiliate partnerships focused on ROI and long‑term brand value

Negotiate contracts, manage budgets, and optimize performance at both campaign and partner levels

Launch and grow a performance‑based affiliate program with micro and mid‑tier creators

Collaborate with content and growth teams to repurpose influencer content for paid media

Track KPIs, report results, and continuously optimize for performance and ROI

Stay on top of creator trends, emerging talent, and evolving platform tools

Partner with creative teams to produce authentic, high‑performing UGC content

What You’ll Bring

3+ years of experience in influencer or affiliate marketing, ideally in beauty, CPG, or wellness

Deep understanding of TikTok creator culture, trends, and content formats

Proven success managing a large network of creators and partnerships

Skilled in negotiation, analytics, and budget management

Experience collaborating cross‑functionally with growth, creative, and content teams

A proactive, data‑driven, and communicative mindset

Bonus:

Experience with affiliate or influencer tools like Impact, Grin, or similar

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing and Sales

Industries Manufacturing

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