SuperEval
Sales Development Representative (SDR) – K–12 SaaS Solutions
SuperEval, Buffalo, New York, United States, 14266
Sales Development Representative (SDR) – K–12 SaaS Solutions at SuperEval
Base Pay Range:
$50,000.00/yr - $70,000.00/yr
Company Overview With over 40 years of experience supporting innovative educational organizations, PLS 3rd Learning delivers professional development, instructional design, and custom software solutions for K–12 and higher education institutions. Our fastest‑growing product, SuperEval, is trusted by education leaders across the country. We partner with associations, superintendents, school boards, and district leadership to elevate evaluation practices. Our culture is built on professionalism, respect, and open communication.
About the Role As a Sales Development Representative (SDR), you’ll be on the front lines of growth for our EdTech SaaS platform. Your primary focus will be generating and qualifying new opportunities through high‑volume prospecting and outreach, with an emphasis on phone calls. Partnering closely with a West Coast–based Account Executive, you’ll drive the pipeline by setting qualified meetings and expanding our reach in key states.
Work Location & Schedule Hybrid work model – remote and on‑premises in our Buffalo, NY office. The applicant must be able to work in the Buffalo office two days a week. Work shift after training is 10 AM – 6 PM (West Coast time) with training in the Buffalo office during regular business hours.
Key Responsibilities
Conduct outbound prospecting through cold calls, emails, and social outreach to generate qualified leads.
Qualify inbound leads and conduct initial discovery calls to understand districts' needs, challenges, and goals.
Educate prospects on the benefits and features of our primary and complementary products, highlighting their value propositions and competitive advantages.
Follow up with prospects promptly and nurture relationships through ongoing communication to progress them through the sales funnel.
Coordinate Account Executive’s discovery calls and product demonstrations for qualified leads.
Collaborate with Account Executives and the broader sales and marketing team to support territory development and execute targeted outreach strategies.
Research target districts, associations, and decision‑makers within the assigned territory and stay informed about industry trends and competitor activities.
Manage and maintain accurate records of leads, activities, and opportunities in Salesforce and HubSpot.
Meet or exceed monthly and quarterly goals for lead generation, meetings booked, and pipeline contribution.
Represent the company with professionalism, dependability, and responsiveness in all interactions.
What We’re Looking For
Excellent written and verbal communication skills, strong presentation abilities both virtually and in person.
Strong understanding of sales principles and techniques, with the ability to articulate concepts clearly and compellingly.
Strong interpersonal and customer service skills.
Highly organized with attention to detail.
Self‑starter with strong time‑management skills and ability to handle multiple tasks and priorities simultaneously.
Resilient and driven to achieve results, with a proactive and persistent approach to prospecting and lead generation.
Dependable and responsive, with pride in professional growth and workmanship.
Flexible, positive, and proactive in taking on new responsibilities.
Proficient with Microsoft Office Suite and collaboration tools (Zoom, Teams).
Proficiency with CRM software (e.g., Salesforce, HubSpot) and other sales tools.
Knowledge of the K–12 and higher education industry is a plus.
Education & Experience
Bachelor’s degree in Business Administration, Marketing, Sales, or related field (preferred), or equivalent combination of education and experience.
Prior experience in sales, customer service, SaaS, EdTech, K–12 education, or education‑related roles is a plus.
Benefits & Perks
401(k) and 401(k) matching
Disability insurance
Health insurance
Paid time off
Paid training
Vision insurance
Travel Required Minimal travel required, with occasional opportunities to attend conferences or team meetings.
Equal Opportunity Statement PLS 3rd Learning is an equal opportunity employer and uses E‑Verify to confirm the identity and employment eligibility of all new hires.
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$50,000.00/yr - $70,000.00/yr
Company Overview With over 40 years of experience supporting innovative educational organizations, PLS 3rd Learning delivers professional development, instructional design, and custom software solutions for K–12 and higher education institutions. Our fastest‑growing product, SuperEval, is trusted by education leaders across the country. We partner with associations, superintendents, school boards, and district leadership to elevate evaluation practices. Our culture is built on professionalism, respect, and open communication.
About the Role As a Sales Development Representative (SDR), you’ll be on the front lines of growth for our EdTech SaaS platform. Your primary focus will be generating and qualifying new opportunities through high‑volume prospecting and outreach, with an emphasis on phone calls. Partnering closely with a West Coast–based Account Executive, you’ll drive the pipeline by setting qualified meetings and expanding our reach in key states.
Work Location & Schedule Hybrid work model – remote and on‑premises in our Buffalo, NY office. The applicant must be able to work in the Buffalo office two days a week. Work shift after training is 10 AM – 6 PM (West Coast time) with training in the Buffalo office during regular business hours.
Key Responsibilities
Conduct outbound prospecting through cold calls, emails, and social outreach to generate qualified leads.
Qualify inbound leads and conduct initial discovery calls to understand districts' needs, challenges, and goals.
Educate prospects on the benefits and features of our primary and complementary products, highlighting their value propositions and competitive advantages.
Follow up with prospects promptly and nurture relationships through ongoing communication to progress them through the sales funnel.
Coordinate Account Executive’s discovery calls and product demonstrations for qualified leads.
Collaborate with Account Executives and the broader sales and marketing team to support territory development and execute targeted outreach strategies.
Research target districts, associations, and decision‑makers within the assigned territory and stay informed about industry trends and competitor activities.
Manage and maintain accurate records of leads, activities, and opportunities in Salesforce and HubSpot.
Meet or exceed monthly and quarterly goals for lead generation, meetings booked, and pipeline contribution.
Represent the company with professionalism, dependability, and responsiveness in all interactions.
What We’re Looking For
Excellent written and verbal communication skills, strong presentation abilities both virtually and in person.
Strong understanding of sales principles and techniques, with the ability to articulate concepts clearly and compellingly.
Strong interpersonal and customer service skills.
Highly organized with attention to detail.
Self‑starter with strong time‑management skills and ability to handle multiple tasks and priorities simultaneously.
Resilient and driven to achieve results, with a proactive and persistent approach to prospecting and lead generation.
Dependable and responsive, with pride in professional growth and workmanship.
Flexible, positive, and proactive in taking on new responsibilities.
Proficient with Microsoft Office Suite and collaboration tools (Zoom, Teams).
Proficiency with CRM software (e.g., Salesforce, HubSpot) and other sales tools.
Knowledge of the K–12 and higher education industry is a plus.
Education & Experience
Bachelor’s degree in Business Administration, Marketing, Sales, or related field (preferred), or equivalent combination of education and experience.
Prior experience in sales, customer service, SaaS, EdTech, K–12 education, or education‑related roles is a plus.
Benefits & Perks
401(k) and 401(k) matching
Disability insurance
Health insurance
Paid time off
Paid training
Vision insurance
Travel Required Minimal travel required, with occasional opportunities to attend conferences or team meetings.
Equal Opportunity Statement PLS 3rd Learning is an equal opportunity employer and uses E‑Verify to confirm the identity and employment eligibility of all new hires.
#J-18808-Ljbffr