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Purpose Brands, LLC

Finance Manager

Purpose Brands, LLC, Woodbury, Minnesota, United States

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Finance Manager Join to apply for the Finance Manager role at Purpose Brands, LLC.

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U, is seeking a Finance Manager to join our team. This is a great position for someone looking to expand their career and join a company with a fun, fast‑paced and inspirational culture.

Location: St Paul, MN. Salary: $120,000 – $140,000.

About the Role The Finance Manager plays a pivotal role in bridging strategic financial direction with tactical execution for one or more operating businesses within the Purpose Brands portfolio. Reporting to the VP of Finance, this role oversees day‑to‑day financial planning and analysis activities, ensuring accurate and timely reporting of actuals, forecasts and budgets. This individual will act as a key liaison between the VP and the Senior Financial Analysts (SFAs), ensuring alignment, consistency, and clarity across all deliverables.

The Finance Manager will also serve as a primary owner of financial models and reporting infrastructure, and will contribute to cross‑functional business planning, performance tracking, and decision support. This role may include supervising one or more direct reports.

Purpose/Impact: (Duties & Essential Functions) Financial Planning & Analysis (FP&A)

Develop and maintain detailed financial forecast and budget models in collaboration with brand leaders, the VP of FP&A and the Enterprise FPA team.

Provide the brand leadership team with financial insights to drive operational strategies that enhance business growth and profitability.

Partner with the Data and Analytics team to deliver Monthly Business Review (MBR) that is timely and insightful including analysis of performance drivers, risks and opportunities with a high level of attention to detail.

Define and monitor KPIs and track business trends to guide decision‑making and operational improvements.

Support various business teams on an ad hoc basis with ROI modeling, pricing analysis and scenario planning for new initiatives, investments and partnerships.

Operational & Commercial Partnership

Collaborate with departmental leads and operational teams to gather inputs and assumptions for planning cycles and strategic initiatives.

Support business case development with financial modeling for new initiatives, investments and partnerships.

Validate financial data in partnership with accounting and data teams, ensuring accuracy across actuals, accruals and adjustments to the P&L and cash flow statements.

Contribute to the implementation of a new ERP and NSPB budgeting and forecasting by supporting financial process integration and system configuration.

Process & Systems Ownership

Own core finance systems, models and reporting tools to ensure data consistency and accuracy.

Drive process improvement and documentation around budgeting, forecasting and reporting workflows.

Team Leadership & Development

Mentor junior team members, fostering a culture of accountability, transparency and continuous improvement.

Review and validate team outputs to maintain high quality and accuracy.

Act as a liaison between assigned business units and the shared services finance team to ensure alignment and knowledge sharing.

Strengths and Background

Bachelor’s degree in Finance, Accounting or related field.

5+ years of progressive finance experience, including planning, operations finance and financial modeling.

Demonstrated ability to manage multiple recurring reporting cycles independently and effectively.

Excellent presentation skills with the ability to convey financial concepts to non‑finance audience.

Experience in a multi‑entity or platform environment strongly preferred (private equity or multi‑brand operator a plus).

Demonstrated success partnering with senior executives to support business performance and transformation.

Strong Excel, Word & PowerPoint skills required; experience with PowerBi and/or Tableau a plus, with a desire to continue to develop skills in new technologies.

Why Join our Finance Team At Purpose Brands, we’re building a portfolio of high‑performing health and wellness brands. This role gives you the opportunity to be a foundational member of a growing finance team, working closely with leadership to drive meaningful impact across one of our flagship businesses.

What’s in it for you? We offer a competitive salary along with exceptional benefits such as:

Medical, Dental and Vision Coverage

Hybrid Work Environment

Life and Disability Insurance

Unlimited Time off + Paid Holidays

Fridays off between Memorial Day and Labor Day

401(K) Savings Plan Matching at 4%

10 Coaching and Therapy sessions

Mental Health Benefits

Brand Discounts & Reimbursements

In‑house workout facilities

Professional Development Opportunities

Team Building, Employee Engagement Activities & more

Work Schedule

Remote optional: Wednesdays and Fridays

On‑site days: Mondays, Tuesdays and Thursdays

Diversity, Equity, and Inclusion Statement Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO Statement Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

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