bioMerieux Inc.
External Communications Manager, North America
bioMerieux Inc., Durham, North Carolina, United States, 27703
Overview
Position Summary: The External Communications Manager, North America, is a critical role of the North America Brand & Communication team, reporting to the VP, North America Communications. This role supports the overall External Communication & Brand strategy in North America by building awareness and visibility while protecting the organization's image through reputation management. This role supports the development and implementation of the strategic external communication and thought leadership plan including key influencer efforts, content marketing strategy and media relations. This role will work closely with Global & other Regional External Communications teams to ensure consistency and synergies in execution of plans and sharing of best practices. This role will also interference with Regional senior leadership and cross-functional teams to ensure consistent and effective messaging across North America.
Primary Duties Communication Planning
Provide North America with a sustainable external communication strategy linked to business objectives that will build corporate brand awareness and build engagement with key influencers. Including the development and execution of comprehensive communication plan including tactics that enhance bioMerieux's branding (Thought leadership strategy, awareness campaigns, blog content, etc)
Partner with NorAm Internal communications to ensure appropriate dissemination of relevant content to promote key messages internally to leaders and managers and to identify internal stories that can be shared externally.
Partner with Public & Government Affairs, Marketing and Medical Affair to nurture internal & external key opinion leaders/subject matter experts (via editorial committee) that serve as spoke persons for key communications positions and media contacts on key issues in public health.
Management of third-party communication agency to manage media inquiries and interview requests, leveraging existing media relationships and cultivate new contacts within business and industry media
Content Creation
Message development, drafting and socialization of position statements, training and onboarding internal stakeholders; Make recommendations and create content for media statements, talking points and bylined articles.
Actively manage and support the creation of high quality, dynamic editorial content, shaping the editorial style of bioMerieux brand in the US
Partner with Regional Brand & Digital Lead to best leverage content to build comprehensive campaigns, and develop and maintain leadership content on U.S. website and social media channels
Ensure content is tailored to diverse audiences and effectively communicates the company's key messages.
Ensure consistent messaging across all external channels.
Executive Level Engagement
Craft and refine key messages for North America Leadership Team, develop speeches and presentations for events, leveraging support from the Brand + Content COE when needed
Management of the Regional GMs editorial and thought leadership efforts, partnering with Regional Internal Communications to align on any transversal regional level internal comms
Support/provide media training to prepare executives for interviews and public engagements.
Crisis Communication
Support and/or be poised to lead external communication efforts during crises, ensuring timely and accurate information is disseminated to the public.
Success Metrics
Align communication objectives with the organization's goals
Audience Engagement
Message Resonance
Total mentions in influencer coverage, including number of articles executive is quoted in
Total number of published written content deliverables for thought leadership, including blog posts and contributed articles
Total views, impressions, and engagement resulting from published blog posts or videos
Education and Experience Requirements
BS/B.A in Public Relations, Marketing, Business Communications or related field
10+ years of corporate communications and/or marketing, media, events or public relations experience
Expertise in media relations, crisis communication, and brand positioning.
Exceptional written and verbal communication skills, Strong ability in writing content such as press releases, news statements, talking points and other corporate communications.
Ability to drive 3rd party groups to deliver increased services of value to the organization
Knowledge, Skills and Abilities
Excellent written/verbal communication
Messaging and positioning
Strong interpersonal communication
Ability to translate complex business objectives into meaningful and creative narratives for a range of audiences
Ability to navigate culture and politics across multiple functions
Ability to work fast under pressure and deliver results
Self-driven with an ability to deliver, often with limited guidance
Experience coaching executive leaders
Project management
Strong presentation development skills
Ability to think on your feet, rapidly understand complex questions and objections; effectively responding in a way that answers to the questioners' satisfaction.
Maturity to manage stresses of multiple opportunities and achievement of business objectives
Well organized, results oriented and able to work with minimal supervision in a multicultural context
Working Conditions
Ability to remain in stationary position, often standing, for prolonged periods.
Ability to ascend/descend stairs, ladders, ramps, and the like.
Ability to wear PPE correctly most of the day.
Ability to operate heavy machinery.
Ability to adjust or move objects up to 50 pounds in all directions.
BioMerieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMerieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at [emailprotected], or by dialing 711 for access to Telecommunications Relay Services (TRS).
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Primary Duties Communication Planning
Provide North America with a sustainable external communication strategy linked to business objectives that will build corporate brand awareness and build engagement with key influencers. Including the development and execution of comprehensive communication plan including tactics that enhance bioMerieux's branding (Thought leadership strategy, awareness campaigns, blog content, etc)
Partner with NorAm Internal communications to ensure appropriate dissemination of relevant content to promote key messages internally to leaders and managers and to identify internal stories that can be shared externally.
Partner with Public & Government Affairs, Marketing and Medical Affair to nurture internal & external key opinion leaders/subject matter experts (via editorial committee) that serve as spoke persons for key communications positions and media contacts on key issues in public health.
Management of third-party communication agency to manage media inquiries and interview requests, leveraging existing media relationships and cultivate new contacts within business and industry media
Content Creation
Message development, drafting and socialization of position statements, training and onboarding internal stakeholders; Make recommendations and create content for media statements, talking points and bylined articles.
Actively manage and support the creation of high quality, dynamic editorial content, shaping the editorial style of bioMerieux brand in the US
Partner with Regional Brand & Digital Lead to best leverage content to build comprehensive campaigns, and develop and maintain leadership content on U.S. website and social media channels
Ensure content is tailored to diverse audiences and effectively communicates the company's key messages.
Ensure consistent messaging across all external channels.
Executive Level Engagement
Craft and refine key messages for North America Leadership Team, develop speeches and presentations for events, leveraging support from the Brand + Content COE when needed
Management of the Regional GMs editorial and thought leadership efforts, partnering with Regional Internal Communications to align on any transversal regional level internal comms
Support/provide media training to prepare executives for interviews and public engagements.
Crisis Communication
Support and/or be poised to lead external communication efforts during crises, ensuring timely and accurate information is disseminated to the public.
Success Metrics
Align communication objectives with the organization's goals
Audience Engagement
Message Resonance
Total mentions in influencer coverage, including number of articles executive is quoted in
Total number of published written content deliverables for thought leadership, including blog posts and contributed articles
Total views, impressions, and engagement resulting from published blog posts or videos
Education and Experience Requirements
BS/B.A in Public Relations, Marketing, Business Communications or related field
10+ years of corporate communications and/or marketing, media, events or public relations experience
Expertise in media relations, crisis communication, and brand positioning.
Exceptional written and verbal communication skills, Strong ability in writing content such as press releases, news statements, talking points and other corporate communications.
Ability to drive 3rd party groups to deliver increased services of value to the organization
Knowledge, Skills and Abilities
Excellent written/verbal communication
Messaging and positioning
Strong interpersonal communication
Ability to translate complex business objectives into meaningful and creative narratives for a range of audiences
Ability to navigate culture and politics across multiple functions
Ability to work fast under pressure and deliver results
Self-driven with an ability to deliver, often with limited guidance
Experience coaching executive leaders
Project management
Strong presentation development skills
Ability to think on your feet, rapidly understand complex questions and objections; effectively responding in a way that answers to the questioners' satisfaction.
Maturity to manage stresses of multiple opportunities and achievement of business objectives
Well organized, results oriented and able to work with minimal supervision in a multicultural context
Working Conditions
Ability to remain in stationary position, often standing, for prolonged periods.
Ability to ascend/descend stairs, ladders, ramps, and the like.
Ability to wear PPE correctly most of the day.
Ability to operate heavy machinery.
Ability to adjust or move objects up to 50 pounds in all directions.
BioMerieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMerieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at [emailprotected], or by dialing 711 for access to Telecommunications Relay Services (TRS).
#J-18808-Ljbffr