Flamingo
Brand Manager – Soft Products (Flamingo)
Join to apply for the
Brand Manager, Soft Products (Flamingo)
role at
Flamingo .
About Flamingo Flamingo is an award‑winning body, hair, and care brand delivering high‑performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources. Flamingo is part of Mammoth Brands, the modern CPG company behind category‑leading brands Harry’s, Flamingo, Lume, and Mando.
About The Role We are seeking a thoughtful and dynamic Brand Manager with a passion for commercializing innovative products, helping to build brands and develop and implement groundbreaking strategies that drive omni‑channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go‑to‑market plans.
What You’ll Accomplish
Lead category strategy and execution in partnership with the Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty across our soft products portfolio.
Support the development of the innovation pipeline — drive category growth by identifying and shaping the product roadmap and leading cross‑functional teams (Product Development, R&D, Finance) through concepting, validation, forecasting, pricing, and go‑to‑market execution.
Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
Develop and launch go‑to‑market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial and repeat.
Monitor in‑market performance and brand KPIs, using data and testing to inform decision‑making and continuously improve marketing effectiveness.
Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging and innovation plans.
Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
Act as the category brand steward, ensuring consistent, on‑brand messaging and design execution across all customer touchpoints—digital, retail and experiential.
Collaborate with retail and eComm teams to shape channel strategies, develop best‑in‑class sell‑in stories and influence commercial plans that deliver growth.
Qualifications
Bachelor’s degree required.
4+ years of experience in brand management, preferably within Consumer Goods.
Deeply consumer‑centric—knowledge of uncovering and interpreting consumer insights, translating them into strategy and advocating for the consumer in every business decision.
True ownership mindset with a bias for action and adeptness in a fast‑paced environment.
Experience defining an innovation roadmap and navigating the product development process to commercialise and launch new items.
Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (proficiency in IRI / Circana / Nielsen required).
Demonstrated success in defining brand strategy and launching products with strong 360 marketing support.
Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross‑functional partners.
Organised and able to see through projects from start to finish.
Business acumen—understanding key business drivers, prioritising marketing activities and being financially minded.
Key Partners
Reporting into Liz Mooney, Director of Brand Management.
Collaborating with Integrated Communications, Insights, Retail, DTC, R&D, Growth Marketing, Design, Creative, Supply Chain, Analytics, Legal and more.
Benefits and Perks
Medical, dental and vision coverage.
401k match.
Equity in Mammoth Brands.
Flexible time off and working hours.
Wellness and L&D stipends.
4 weeks sabbatical after 5 years, 6 weeks after 10 years and 8 weeks after 15 years.
20 fully paid weeks off for parents who give birth or 16 fully paid weeks off for all other paths to parenthood.
Fun IRL and virtual events including happy hours, team‑building events and parties on our rooftop.
Free products from all of our brands.
We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with and our supportive and inclusive culture. The base salary range for this position is $115,000 – $145,000 but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.
EEO Statement Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging and do great work together. Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history, immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands’ commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
#J-18808-Ljbffr
Brand Manager, Soft Products (Flamingo)
role at
Flamingo .
About Flamingo Flamingo is an award‑winning body, hair, and care brand delivering high‑performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources. Flamingo is part of Mammoth Brands, the modern CPG company behind category‑leading brands Harry’s, Flamingo, Lume, and Mando.
About The Role We are seeking a thoughtful and dynamic Brand Manager with a passion for commercializing innovative products, helping to build brands and develop and implement groundbreaking strategies that drive omni‑channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go‑to‑market plans.
What You’ll Accomplish
Lead category strategy and execution in partnership with the Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty across our soft products portfolio.
Support the development of the innovation pipeline — drive category growth by identifying and shaping the product roadmap and leading cross‑functional teams (Product Development, R&D, Finance) through concepting, validation, forecasting, pricing, and go‑to‑market execution.
Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
Develop and launch go‑to‑market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial and repeat.
Monitor in‑market performance and brand KPIs, using data and testing to inform decision‑making and continuously improve marketing effectiveness.
Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging and innovation plans.
Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
Act as the category brand steward, ensuring consistent, on‑brand messaging and design execution across all customer touchpoints—digital, retail and experiential.
Collaborate with retail and eComm teams to shape channel strategies, develop best‑in‑class sell‑in stories and influence commercial plans that deliver growth.
Qualifications
Bachelor’s degree required.
4+ years of experience in brand management, preferably within Consumer Goods.
Deeply consumer‑centric—knowledge of uncovering and interpreting consumer insights, translating them into strategy and advocating for the consumer in every business decision.
True ownership mindset with a bias for action and adeptness in a fast‑paced environment.
Experience defining an innovation roadmap and navigating the product development process to commercialise and launch new items.
Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (proficiency in IRI / Circana / Nielsen required).
Demonstrated success in defining brand strategy and launching products with strong 360 marketing support.
Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross‑functional partners.
Organised and able to see through projects from start to finish.
Business acumen—understanding key business drivers, prioritising marketing activities and being financially minded.
Key Partners
Reporting into Liz Mooney, Director of Brand Management.
Collaborating with Integrated Communications, Insights, Retail, DTC, R&D, Growth Marketing, Design, Creative, Supply Chain, Analytics, Legal and more.
Benefits and Perks
Medical, dental and vision coverage.
401k match.
Equity in Mammoth Brands.
Flexible time off and working hours.
Wellness and L&D stipends.
4 weeks sabbatical after 5 years, 6 weeks after 10 years and 8 weeks after 15 years.
20 fully paid weeks off for parents who give birth or 16 fully paid weeks off for all other paths to parenthood.
Fun IRL and virtual events including happy hours, team‑building events and parties on our rooftop.
Free products from all of our brands.
We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with and our supportive and inclusive culture. The base salary range for this position is $115,000 – $145,000 but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.
EEO Statement Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging and do great work together. Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history, immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands’ commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
#J-18808-Ljbffr