Femtech Insider Ltd.
Principal Product Manager- Patient Experience
Femtech Insider Ltd., Palo Alto, California, United States, 94306
Overview
Hybrid – Palo Alto (2 days/week onsite). VP of Product – The Principal Product Manager, Patient Experience, will own the end-to-end patient journey from acquisition and activation to engagement and retention. This is a high-impact product leadership role shaping how patients discover Midi, access care, and engage with the platform throughout their health journey. You will define and drive the strategy for the Patient Experience Product Group, partnering with Marketing, Engineering, Design, Data, and Growth, and collaborate with the Care Delivery product group to connect clinical care with patient outcomes. If you thrive at the intersection of consumer product, behavioral engagement, and healthcare transformation, this is a role where you can change lives at scale. The impact you will make
Drive massive business and patient impact by owning our core product experience Shape patient-centered healthcare in a category-defining company Lead high-visibility initiatives in a rapidly scaling environment Build growth loops and engagement strategies across product + lifecycle Work with an exceptional Product and Executive team in a mission-driven company What You’ll Do
Define and champion the product vision and long-term strategy across the full patient lifecycle Build and own the product roadmap for Patient Experience Lead a cross-functional product pod (engineering, design, analytics) Own product-led growth: acquisition, activation, engagement, and retention Partner with Marketing to drive funnel conversion and lifecycle experimentation Define lifecycle communication strategy across email, SMS, and in-app Drive core platform improvements that improve experience and retention Own key metrics: conversion, activation, retention, LTV, satisfaction Leverage quantitative + qualitative insights to inform roadmap and feature design Communicate priorities and influence direction across executive stakeholders What You’ll Bring
Must-Have Experience 8+ years in Product Management with a track record of owning high-impact product areas. Experience building and optimizing direct-to-consumer products at scale Strong understanding of conversion funnels, growth loops, and retention strategies Proven ability to translate business strategy into product roadmaps Comfortable leading through influence across engineering, design, marketing, and growth Excellent communication and storytelling skills with executive stakeholders Strong analytical mindset; experience with analytics tools (Mixpanel, Amplitude, Looker, QuickSight) Experience driving experimentation programs (A/B testing, growth experiments) User-obsessed builder who believes in solving problems through data + empathy Bonus Points Experience in healthtech or other highly regulated industries Knowledge of lifecycle marketing platforms (Braze, Iterable, Klaviyo) Background working in B2B2C product environments Familiarity with EMR/EHR systems such as Athena Experience integrating product + growth + lifecycle into a unified journey Who You Are
Strategic thinker and end-to-end owner Systems builder who connects product + data + GTM Comfortable operating at Principal level Fast decision-maker who favors impact over complexity Obsessed with simplicity, usability, and meaningful outcomes Mission-driven and excited to improve care for women At this time, Midi is
unable to provide visa sponsorship . Candidates must be authorized to work in the U.S. without current or future sponsorship needs. The Salary range for this role will depend on experience.Midi pays a competitive base salary, plus equity and benefits. While you’re waiting for us to review your portfolio, here’s some fun content to check out https://www.youtube.com/watch?v=1px7i6MVjNg #LI-JA1 Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at careers@joinmidi.com. Midi Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Please find our CCPA Privacy Notice for California Candidates here.
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Hybrid – Palo Alto (2 days/week onsite). VP of Product – The Principal Product Manager, Patient Experience, will own the end-to-end patient journey from acquisition and activation to engagement and retention. This is a high-impact product leadership role shaping how patients discover Midi, access care, and engage with the platform throughout their health journey. You will define and drive the strategy for the Patient Experience Product Group, partnering with Marketing, Engineering, Design, Data, and Growth, and collaborate with the Care Delivery product group to connect clinical care with patient outcomes. If you thrive at the intersection of consumer product, behavioral engagement, and healthcare transformation, this is a role where you can change lives at scale. The impact you will make
Drive massive business and patient impact by owning our core product experience Shape patient-centered healthcare in a category-defining company Lead high-visibility initiatives in a rapidly scaling environment Build growth loops and engagement strategies across product + lifecycle Work with an exceptional Product and Executive team in a mission-driven company What You’ll Do
Define and champion the product vision and long-term strategy across the full patient lifecycle Build and own the product roadmap for Patient Experience Lead a cross-functional product pod (engineering, design, analytics) Own product-led growth: acquisition, activation, engagement, and retention Partner with Marketing to drive funnel conversion and lifecycle experimentation Define lifecycle communication strategy across email, SMS, and in-app Drive core platform improvements that improve experience and retention Own key metrics: conversion, activation, retention, LTV, satisfaction Leverage quantitative + qualitative insights to inform roadmap and feature design Communicate priorities and influence direction across executive stakeholders What You’ll Bring
Must-Have Experience 8+ years in Product Management with a track record of owning high-impact product areas. Experience building and optimizing direct-to-consumer products at scale Strong understanding of conversion funnels, growth loops, and retention strategies Proven ability to translate business strategy into product roadmaps Comfortable leading through influence across engineering, design, marketing, and growth Excellent communication and storytelling skills with executive stakeholders Strong analytical mindset; experience with analytics tools (Mixpanel, Amplitude, Looker, QuickSight) Experience driving experimentation programs (A/B testing, growth experiments) User-obsessed builder who believes in solving problems through data + empathy Bonus Points Experience in healthtech or other highly regulated industries Knowledge of lifecycle marketing platforms (Braze, Iterable, Klaviyo) Background working in B2B2C product environments Familiarity with EMR/EHR systems such as Athena Experience integrating product + growth + lifecycle into a unified journey Who You Are
Strategic thinker and end-to-end owner Systems builder who connects product + data + GTM Comfortable operating at Principal level Fast decision-maker who favors impact over complexity Obsessed with simplicity, usability, and meaningful outcomes Mission-driven and excited to improve care for women At this time, Midi is
unable to provide visa sponsorship . Candidates must be authorized to work in the U.S. without current or future sponsorship needs. The Salary range for this role will depend on experience.Midi pays a competitive base salary, plus equity and benefits. While you’re waiting for us to review your portfolio, here’s some fun content to check out https://www.youtube.com/watch?v=1px7i6MVjNg #LI-JA1 Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at careers@joinmidi.com. Midi Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Please find our CCPA Privacy Notice for California Candidates here.
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