Sonypicturesjobs
Manager, Insights, Strategy & Analysis - Procedurals, Game Shows, Intl Series
Sonypicturesjobs, Culver City, California, United States, 90232
Overview
Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and PLATONIC. SPTS is part of Sony Pictures Television (SPT), a Sony Pictures Entertainment Company, and a subsidiary of Tokyo‑based Sony Group Corporation. This role supports the SPT Insights, Strategy, and Analytics team and works in a consultative manner with senior executives and cross‑functional teams to deliver insights that inform creative development, content strategy, and marketing. The Manager will be a key member of a team that covers the entertainment marketplace, commissioning trends, customer needs, and audience tastes, elevating the voice of the consumer and providing strategic content insights to support Sony Pictures Television’s success as an independent studio. Using secondary & syndicated data, primary research, ratings & consumption data, and social listening, the Manager will support key SPT series throughout their lifecycles and will be responsible for actionable insights and strategies for assigned titles/genres. The role is based in Culver City and reports to the Director, Insight, Strategy & Analytics – International Productions (London) and Executive Director, Insight, Strategy & Analytics – Game Shows & Scripted Procedurals (Culver City). Responsibilities
Embed with internal teams as the “face of research” on research aspects of assigned titles Provide holistic insights by integrating primary, syndicated, social, and performance data and synthesize into a cohesive story Produce and present insights deliverables on titles, including performance insight memos and franchise insights Lead title research including design, fieldwork, and execution of primary research studies (e.g., IP evaluation, concept explorations, pilot testing, season diagnostics) Generate material across the life cycle of a title (sales, brand partnerships, consumer products, experiences, etc.) Manage projects with internal stakeholders and external vendors, communicating timelines, budget, and deliverables Coordinate with partners across Sony Pictures Entertainment and contribute to cross‑functional teams with multiple stakeholders Genre Landscape & Trends
Understand US and International markets from a production landscape perspective (UK and Australia preferred) Leverage primary and secondary research and data sources, including performance data and social analytics, to evaluate genre landscape & content trends Generate strategic insights on genre and content trends to inform creative strategies Represent genre expertise internally and design a roadmap of projects and deliverables to proactively communicate genre insights to senior leaders Enhance understanding of the competitive landscape Communication
Design best‑in‑class deliverables that concisely and effectively communicate insights Translate complex, data‑driven insights into crisp, actionable takeaways Develop strategic insights and communicate them to creative teams and to senior leaders Present findings to key stakeholders including senior leadership, development, current programming, marketing/PR, EPs, and production companies Liaison between London‑based Director and US/Culver City team across areas such as TV Production Insights and Data Analytics Team Leadership
Collaborate closely with team members to provide holistic insights Establish strong relationships with creative, marketing, and partners across Sony Qualifications
5–7 years of experience in media and entertainment research, market intelligence, data analytics, and/or business strategy or consulting Ability to synthesize information from multiple sources and tell clear, concise stories with data Expert understanding of the TV landscape (linear networks, digital platforms, and emerging media) and the TV production business model Experience with international viewing measurement (BARB) Experience with Nielsen Ratings (NNTV, NPower, SVOD Content Ratings, Total Content Ratings), Ad Intel, Fast Affiliate data, and with digital (AVOD, VOD, SVOD) viewership measurement Familiarity with or experience managing qualitative and quantitative primary research projects Experience in social measurement & analysis is a plus Experience working with Creative Executives is a plus Proficiency with analytical tools like Tableau and the Microsoft Office suite (PowerPoint, Excel, Outlook, Word) Strong interpersonal and consensus‑building skills with the ability to work across multiple stakeholders Self‑motivated, capable of owning projects and delivering at a high level Positive, collaborative, and adaptable; respectful and approachable Outstanding organization and project management skills; ability to prioritize multiple projects Experience working in a matrixed, multicultural, and international organization Bachelor’s degree required, preferably in Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields Passion for film and television Experience managing stakeholders across time zones (global scheduling) Salary & Benefits
The anticipated base salary for this position is $91K to $118K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including qualifications, years of relevant experience, education, certifications or licenses, and location. Equal Opportunity
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law. To request an accommodation for purposes of participating in the hiring process, contact SPE_Accommodation_Assistance@spe.sony.com.
#J-18808-Ljbffr
Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and PLATONIC. SPTS is part of Sony Pictures Television (SPT), a Sony Pictures Entertainment Company, and a subsidiary of Tokyo‑based Sony Group Corporation. This role supports the SPT Insights, Strategy, and Analytics team and works in a consultative manner with senior executives and cross‑functional teams to deliver insights that inform creative development, content strategy, and marketing. The Manager will be a key member of a team that covers the entertainment marketplace, commissioning trends, customer needs, and audience tastes, elevating the voice of the consumer and providing strategic content insights to support Sony Pictures Television’s success as an independent studio. Using secondary & syndicated data, primary research, ratings & consumption data, and social listening, the Manager will support key SPT series throughout their lifecycles and will be responsible for actionable insights and strategies for assigned titles/genres. The role is based in Culver City and reports to the Director, Insight, Strategy & Analytics – International Productions (London) and Executive Director, Insight, Strategy & Analytics – Game Shows & Scripted Procedurals (Culver City). Responsibilities
Embed with internal teams as the “face of research” on research aspects of assigned titles Provide holistic insights by integrating primary, syndicated, social, and performance data and synthesize into a cohesive story Produce and present insights deliverables on titles, including performance insight memos and franchise insights Lead title research including design, fieldwork, and execution of primary research studies (e.g., IP evaluation, concept explorations, pilot testing, season diagnostics) Generate material across the life cycle of a title (sales, brand partnerships, consumer products, experiences, etc.) Manage projects with internal stakeholders and external vendors, communicating timelines, budget, and deliverables Coordinate with partners across Sony Pictures Entertainment and contribute to cross‑functional teams with multiple stakeholders Genre Landscape & Trends
Understand US and International markets from a production landscape perspective (UK and Australia preferred) Leverage primary and secondary research and data sources, including performance data and social analytics, to evaluate genre landscape & content trends Generate strategic insights on genre and content trends to inform creative strategies Represent genre expertise internally and design a roadmap of projects and deliverables to proactively communicate genre insights to senior leaders Enhance understanding of the competitive landscape Communication
Design best‑in‑class deliverables that concisely and effectively communicate insights Translate complex, data‑driven insights into crisp, actionable takeaways Develop strategic insights and communicate them to creative teams and to senior leaders Present findings to key stakeholders including senior leadership, development, current programming, marketing/PR, EPs, and production companies Liaison between London‑based Director and US/Culver City team across areas such as TV Production Insights and Data Analytics Team Leadership
Collaborate closely with team members to provide holistic insights Establish strong relationships with creative, marketing, and partners across Sony Qualifications
5–7 years of experience in media and entertainment research, market intelligence, data analytics, and/or business strategy or consulting Ability to synthesize information from multiple sources and tell clear, concise stories with data Expert understanding of the TV landscape (linear networks, digital platforms, and emerging media) and the TV production business model Experience with international viewing measurement (BARB) Experience with Nielsen Ratings (NNTV, NPower, SVOD Content Ratings, Total Content Ratings), Ad Intel, Fast Affiliate data, and with digital (AVOD, VOD, SVOD) viewership measurement Familiarity with or experience managing qualitative and quantitative primary research projects Experience in social measurement & analysis is a plus Experience working with Creative Executives is a plus Proficiency with analytical tools like Tableau and the Microsoft Office suite (PowerPoint, Excel, Outlook, Word) Strong interpersonal and consensus‑building skills with the ability to work across multiple stakeholders Self‑motivated, capable of owning projects and delivering at a high level Positive, collaborative, and adaptable; respectful and approachable Outstanding organization and project management skills; ability to prioritize multiple projects Experience working in a matrixed, multicultural, and international organization Bachelor’s degree required, preferably in Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields Passion for film and television Experience managing stakeholders across time zones (global scheduling) Salary & Benefits
The anticipated base salary for this position is $91K to $118K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including qualifications, years of relevant experience, education, certifications or licenses, and location. Equal Opportunity
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law. To request an accommodation for purposes of participating in the hiring process, contact SPE_Accommodation_Assistance@spe.sony.com.
#J-18808-Ljbffr