Publix Super Markets, Inc.
The Creative Director leads the execution of Publix’s creative strategies and growth of their creative resources to support the development of communications that connect with and engage customers and build relationships with the Publix brand. They lead the Creative team to develop concepts and final deliverables that align to our creative strategies and brand guidelines and thus build the Publix brand and evolve its creative expression. They communicate and educate others across the organization on creative strategy and brand positioning, and direct creative resources and agency partners to ensure effective creative labor resource management and execution of the highest-quality creative communications that are consistent with the Publix creative strategy, brand expression, marketing objectives, and marketing strategy. A champion of growth, this position also identifies and presents training and development opportunities to creative leadership and stimulates inspiration to drive innovation and creative concept development.
Responsibilities
Leading the development, execution, and review of the Publix brand creative expression, upholding brand standards in their associates' work product.
Leading creative concept development processes and providing creative direction for all forms of Marketing communications. Part creative and part strategy, creative direction transforms business objectives and marketing strategies into effective advertising campaigns and marketing collateral.
Managing the assignment of work to creative associates based on capacity, skill sets, areas of expertise, etc.
Providing direction and guidance on the execution of design, copywriting, photography, motion, video, audio, and music.
Participating in creative forecasting to contribute to Marketing playbook for annual and quarterly planning, including financial and human resource estimates and implications.
Fostering professional growth of fellow associates by providing mentoring and guidance to Associate Creative Directors (ACDs), Art Directors, Design Directors, and Copywriters.
Providing creative direction to external creative agencies.
Qualifications
Bachelor of Fine Arts (BFA) Degree in a Graphics or Communications field, or equivalent experience
8 years’ experience as a Graphic Designer, Art Director, and/or Copywriter, or experience as an Associate Creative Director, Design director, or Creative Director
knowledge of concept development process
ability to lead execution of creative strategies, including development, execution, and evaluation of creative against marketing and business strategies.
knowledge of and skill in entire creative process as it relates to all forms of marketing communications and design disciplines. This includes specific knowledge of concepting/ideation, copywriting, layout, and execution, including effective use and integration of all relative creative elements: typography, photography, illustration, color, logos/icons, animation, video, etc.
strong knowledge of Publix marketing objectives, brand identity standards, positioning statements, the Publix Brand Book, and corporate strategy
strong knowledge of television and radio communications, print communications such as packaging/labeling design, signage, POP materials, newspaper and magazine production, logo design, etc. and digital video, pre-roll, digital banner ads, social media, web design and mobile apps.
knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes
knowledge of creative associate resources’ skill sets, capabilities, and capacity
knowledge of Marketing department workflow processes and project lifecycles
knowledge of marketing/advertising industry and trends
knowledge of external creative resources and their expertise and capabilities (e.g., advertising agencies, design firms, production suppliers)
ability to direct and critique the work of creative resources such as Art Directors, Copywriters, Photographers, Illustrators, Producers and Directors
ability to inspire associates and external creative resources to be successful and to perform to their capability
ability to translate communication and marketing objectives into clear criteria for guiding effective design and copy development
knowledge of Publix target customer, retail environments, and purchasing behaviors
knowledge of Publix department and company organizational structure including roles and responsibilities of key associates and business areas.
passion for delivering great work and meaningful results
ability to work well under pressure and to work on multiple projects at one time
ability to be flexible and respond to quickly changing priorities on short notice
strong leadership and mentoring skills
exceptional presentation skills
creativity skills
skilled in project management
ability to solve complex communication problems through effective use of design and copywriting
ability to evaluate creative work for effectiveness against established creative strategies and objectives
communication skills in both written and verbal format including persuasive and negotiating techniques
ability to work well under pressure and to work on multiple projects at one time.
ability to manage multiple projects at the same time
interpersonal skills
ability to be proactive
teamwork skills
ability to teach
problem solving skills
time management skills
effective collaboration skills
presentation skills
research skills
computer skills including Mac OS, Adobe Creative Suite, Keynote and Microsoft Office
10 years’ experience as a Graphic Designer, Art Director, and/or Copywriter, or experience as an Associate Creative Director, Design director, or Creative Director
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Responsibilities
Leading the development, execution, and review of the Publix brand creative expression, upholding brand standards in their associates' work product.
Leading creative concept development processes and providing creative direction for all forms of Marketing communications. Part creative and part strategy, creative direction transforms business objectives and marketing strategies into effective advertising campaigns and marketing collateral.
Managing the assignment of work to creative associates based on capacity, skill sets, areas of expertise, etc.
Providing direction and guidance on the execution of design, copywriting, photography, motion, video, audio, and music.
Participating in creative forecasting to contribute to Marketing playbook for annual and quarterly planning, including financial and human resource estimates and implications.
Fostering professional growth of fellow associates by providing mentoring and guidance to Associate Creative Directors (ACDs), Art Directors, Design Directors, and Copywriters.
Providing creative direction to external creative agencies.
Qualifications
Bachelor of Fine Arts (BFA) Degree in a Graphics or Communications field, or equivalent experience
8 years’ experience as a Graphic Designer, Art Director, and/or Copywriter, or experience as an Associate Creative Director, Design director, or Creative Director
knowledge of concept development process
ability to lead execution of creative strategies, including development, execution, and evaluation of creative against marketing and business strategies.
knowledge of and skill in entire creative process as it relates to all forms of marketing communications and design disciplines. This includes specific knowledge of concepting/ideation, copywriting, layout, and execution, including effective use and integration of all relative creative elements: typography, photography, illustration, color, logos/icons, animation, video, etc.
strong knowledge of Publix marketing objectives, brand identity standards, positioning statements, the Publix Brand Book, and corporate strategy
strong knowledge of television and radio communications, print communications such as packaging/labeling design, signage, POP materials, newspaper and magazine production, logo design, etc. and digital video, pre-roll, digital banner ads, social media, web design and mobile apps.
knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes
knowledge of creative associate resources’ skill sets, capabilities, and capacity
knowledge of Marketing department workflow processes and project lifecycles
knowledge of marketing/advertising industry and trends
knowledge of external creative resources and their expertise and capabilities (e.g., advertising agencies, design firms, production suppliers)
ability to direct and critique the work of creative resources such as Art Directors, Copywriters, Photographers, Illustrators, Producers and Directors
ability to inspire associates and external creative resources to be successful and to perform to their capability
ability to translate communication and marketing objectives into clear criteria for guiding effective design and copy development
knowledge of Publix target customer, retail environments, and purchasing behaviors
knowledge of Publix department and company organizational structure including roles and responsibilities of key associates and business areas.
passion for delivering great work and meaningful results
ability to work well under pressure and to work on multiple projects at one time
ability to be flexible and respond to quickly changing priorities on short notice
strong leadership and mentoring skills
exceptional presentation skills
creativity skills
skilled in project management
ability to solve complex communication problems through effective use of design and copywriting
ability to evaluate creative work for effectiveness against established creative strategies and objectives
communication skills in both written and verbal format including persuasive and negotiating techniques
ability to work well under pressure and to work on multiple projects at one time.
ability to manage multiple projects at the same time
interpersonal skills
ability to be proactive
teamwork skills
ability to teach
problem solving skills
time management skills
effective collaboration skills
presentation skills
research skills
computer skills including Mac OS, Adobe Creative Suite, Keynote and Microsoft Office
10 years’ experience as a Graphic Designer, Art Director, and/or Copywriter, or experience as an Associate Creative Director, Design director, or Creative Director
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