VML
Senior Marketing Analyst ME&I
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Who We Are At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. We deliver end‑to‑end solutions that result in revolutionary work.
What You’ll Do
Analyze comprehensive marketing and sales data to identify key trends, opportunities, and challenges specific to consumer and household products. Provide actionable insights and recommendations that support marketing spend optimization, product positioning, and campaign effectiveness.
Support the development, implementation, and maintenance of robust measurement frameworks for digital and traditional marketing campaigns, ensuring alignment with business objectives. Conduct in‑depth performance analysis, including ROI and sales attribution modeling, for media, shopper, and e‑commerce initiatives.
Synthesize large datasets from various sources, including web analytics platforms, CRM, media platforms, sales data (e.g., IRI/Nielsen/Retail Link), and shopper panel data (e.g., Numerator). Contribute to ensuring data quality, consistency, and accessibility for analysis.
Apply statistical techniques, including linear and logarithmic regression models, multivariate analysis, and predictive modeling, to understand consumer behavior, forecast sales, and support marketing mix optimization.
Design, develop, and automate compelling dashboards and reports using tools like Tableau, Power BI, or similar platforms. Present complex analytical findings clearly and concisely to diverse audiences through engaging visualizations and narratives.
Support the design and execution of A/B and multivariate tests for marketing campaigns and website experiences. Analyze results to derive actionable insights and inform continuous optimization strategies.
Collaborate closely with Marketing, Brand, Sales, Product Development, and IT teams to understand business needs, define analytical requirements, and integrate insights into strategic planning and execution.
Conduct deep‑dive ad‑hoc analyses on specific business questions, competitive landscapes, keyword performance, and social listening to provide timely and relevant insights.
Who You Are
Analytical problem solver with a passion for data.
Effective communicator, able to articulate complex technical concepts to both technical and non‑technical stakeholders.
Collaborative team player who thrives in a cross‑functional environment.
Detail‑oriented, with a high bar for accuracy and quality in analytical outputs.
What You’ll Need
Minimum 3 + years of progressive experience in marketing analytics, with a focus on consumer and household products (CPG).
Proven experience analyzing and reporting on digital marketing efforts, including website performance, media campaigns, and e‑commerce sales.
Exposure to at least one major web analytics platform (e.g., Google Analytics 4, Adobe Analytics) with raw data extraction and validation.
Strong experience with data visualization tools (Tableau, Power BI) for dashboard creation and reporting.
Proficiency in SQL for data extraction and manipulation from various databases.
Experience with statistical programming languages (Python, R) for advanced analytics, modeling, and automation.
Hands‑on experience with CPG datasets such as sales data (IR, Nielsen, Retail Link), shopper panels, e‑commerce, CRM.
Knowledge of media platform data (Google Ads, Meta Ads, DSPs). Familiarity with cloud data platforms (GCP, AWS, Azure) and data warehousing concepts is a plus.
Bachelor’s or Master’s degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or related discipline.
Base salary range:
$70,000 USD – $140,000 USD. Compensation varies based on experience and location.
We offer a competitive benefits package. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. Hybrids are practiced; teams are in the office an average of four days a week.
WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Who We Are At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. We deliver end‑to‑end solutions that result in revolutionary work.
What You’ll Do
Analyze comprehensive marketing and sales data to identify key trends, opportunities, and challenges specific to consumer and household products. Provide actionable insights and recommendations that support marketing spend optimization, product positioning, and campaign effectiveness.
Support the development, implementation, and maintenance of robust measurement frameworks for digital and traditional marketing campaigns, ensuring alignment with business objectives. Conduct in‑depth performance analysis, including ROI and sales attribution modeling, for media, shopper, and e‑commerce initiatives.
Synthesize large datasets from various sources, including web analytics platforms, CRM, media platforms, sales data (e.g., IRI/Nielsen/Retail Link), and shopper panel data (e.g., Numerator). Contribute to ensuring data quality, consistency, and accessibility for analysis.
Apply statistical techniques, including linear and logarithmic regression models, multivariate analysis, and predictive modeling, to understand consumer behavior, forecast sales, and support marketing mix optimization.
Design, develop, and automate compelling dashboards and reports using tools like Tableau, Power BI, or similar platforms. Present complex analytical findings clearly and concisely to diverse audiences through engaging visualizations and narratives.
Support the design and execution of A/B and multivariate tests for marketing campaigns and website experiences. Analyze results to derive actionable insights and inform continuous optimization strategies.
Collaborate closely with Marketing, Brand, Sales, Product Development, and IT teams to understand business needs, define analytical requirements, and integrate insights into strategic planning and execution.
Conduct deep‑dive ad‑hoc analyses on specific business questions, competitive landscapes, keyword performance, and social listening to provide timely and relevant insights.
Who You Are
Analytical problem solver with a passion for data.
Effective communicator, able to articulate complex technical concepts to both technical and non‑technical stakeholders.
Collaborative team player who thrives in a cross‑functional environment.
Detail‑oriented, with a high bar for accuracy and quality in analytical outputs.
What You’ll Need
Minimum 3 + years of progressive experience in marketing analytics, with a focus on consumer and household products (CPG).
Proven experience analyzing and reporting on digital marketing efforts, including website performance, media campaigns, and e‑commerce sales.
Exposure to at least one major web analytics platform (e.g., Google Analytics 4, Adobe Analytics) with raw data extraction and validation.
Strong experience with data visualization tools (Tableau, Power BI) for dashboard creation and reporting.
Proficiency in SQL for data extraction and manipulation from various databases.
Experience with statistical programming languages (Python, R) for advanced analytics, modeling, and automation.
Hands‑on experience with CPG datasets such as sales data (IR, Nielsen, Retail Link), shopper panels, e‑commerce, CRM.
Knowledge of media platform data (Google Ads, Meta Ads, DSPs). Familiarity with cloud data platforms (GCP, AWS, Azure) and data warehousing concepts is a plus.
Bachelor’s or Master’s degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or related discipline.
Base salary range:
$70,000 USD – $140,000 USD. Compensation varies based on experience and location.
We offer a competitive benefits package. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. Hybrids are practiced; teams are in the office an average of four days a week.
WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
#J-18808-Ljbffr