Cooley LLP
Director of Marketing and Business Development Transformation
Cooley LLP, Boston, Massachusetts, us, 02298
Director of Marketing and Business Development Transformation
Cooley is seeking a Director of Marketing and Business Development Transformation to join the Marketing and Business Development Team. Position summary : The Director of Marketing and Business Development Transformation will work directly with the Chief Marketing and Business Development Officer (CMBDO) to drive enterprise-wide marketing and business development transformation by building a digital-first, data-driven, customer-centric model that unifies customer experience (CX) and customer engagement (CE) to drive growth. This role ensures marketing is modernized across people, processes, technology, and culture. Position responsibilities: Design and activate omnichannel programs across the customer lifecycle (acquisition, engagement, retention, advocacy). Define audience strategy and governance, ensuring responsible and compliant use of first-party data Shift marketing from fragmented execution to journey-based orchestration aligned to priorities Coordinate performance marketing as the core growth engine for lead conversion and engagement Ensure marketing impact on CX is seamless, personalized, and resonant at every touchpoint Build a CE program that delivers value in every interaction, fostering loyalty and advocacy Use cross-channel marketing intelligence to unify customer data and map journeys Embed real-time adaptability to respond dynamically to customer behavior across channels Deploy AI and machine learning for predictive insights and personalization Establish dashboards and KPI frameworks and track impact Evolve marketing’s operating model to break silos and foster cross-functional collaboration Champion new ways of working and establish playbooks for journey design and campaign orchestration Foster a culture of innovation and continuous learning Serve as direct supervisor and mentor to direct reports; provide coaching and development Support business professional development and continued educational opportunities In collaboration with CMBDO and HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events All other duties as assigned or required Skills and experience : Required: After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications Ability to work extended and/or weekend hours, as required Ability to travel, as required Bachelor’s degree 10+ years of direct relevant exempt-level experience (e.g., marketing strategy and transformation at a management level, preferably in a professional services organization, with proven ability to manage, coach and motivate and work across the entire organization) 5+ years of management experience in relevant roles Advanced project management skills and experience developing and deploying wide-scale transformation Proficient in the application of Marketing and Business development technologies Preferred: Experience managing a team Competencies: Proven leadership capabilities, including decisiveness, prioritization, and results-driven orientation with sensitivity to people Proactive, energetic, creative, quick-thinking, and comfortable with risk Strong operational orientation and ability to drive complex, multi-stakeholder projects Excellent analytical skills Ability to carry and achieve marketing goals Strong interpersonal, problem-solving, and influence skills Strong verbal and written communication and presentation skills Ability to maintain confidentiality of department and firm information Detail-oriented with advanced organizational skills Cooley offers a competitive compensation and benefits package. EEO. The expected annual pay range for this position is $270,000 - $330,000, with final offer dependent on geographic location, experience, and skillset. We offer a comprehensive benefits package including medical, vision, dental, flexible spending accounts, commuter benefits, life insurance, AD&D, LTD, parental leave, fertility benefits, PTO and holidays. New employees will attend a benefit orientation to learn more about our benefits and resources.
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Cooley is seeking a Director of Marketing and Business Development Transformation to join the Marketing and Business Development Team. Position summary : The Director of Marketing and Business Development Transformation will work directly with the Chief Marketing and Business Development Officer (CMBDO) to drive enterprise-wide marketing and business development transformation by building a digital-first, data-driven, customer-centric model that unifies customer experience (CX) and customer engagement (CE) to drive growth. This role ensures marketing is modernized across people, processes, technology, and culture. Position responsibilities: Design and activate omnichannel programs across the customer lifecycle (acquisition, engagement, retention, advocacy). Define audience strategy and governance, ensuring responsible and compliant use of first-party data Shift marketing from fragmented execution to journey-based orchestration aligned to priorities Coordinate performance marketing as the core growth engine for lead conversion and engagement Ensure marketing impact on CX is seamless, personalized, and resonant at every touchpoint Build a CE program that delivers value in every interaction, fostering loyalty and advocacy Use cross-channel marketing intelligence to unify customer data and map journeys Embed real-time adaptability to respond dynamically to customer behavior across channels Deploy AI and machine learning for predictive insights and personalization Establish dashboards and KPI frameworks and track impact Evolve marketing’s operating model to break silos and foster cross-functional collaboration Champion new ways of working and establish playbooks for journey design and campaign orchestration Foster a culture of innovation and continuous learning Serve as direct supervisor and mentor to direct reports; provide coaching and development Support business professional development and continued educational opportunities In collaboration with CMBDO and HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events All other duties as assigned or required Skills and experience : Required: After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications Ability to work extended and/or weekend hours, as required Ability to travel, as required Bachelor’s degree 10+ years of direct relevant exempt-level experience (e.g., marketing strategy and transformation at a management level, preferably in a professional services organization, with proven ability to manage, coach and motivate and work across the entire organization) 5+ years of management experience in relevant roles Advanced project management skills and experience developing and deploying wide-scale transformation Proficient in the application of Marketing and Business development technologies Preferred: Experience managing a team Competencies: Proven leadership capabilities, including decisiveness, prioritization, and results-driven orientation with sensitivity to people Proactive, energetic, creative, quick-thinking, and comfortable with risk Strong operational orientation and ability to drive complex, multi-stakeholder projects Excellent analytical skills Ability to carry and achieve marketing goals Strong interpersonal, problem-solving, and influence skills Strong verbal and written communication and presentation skills Ability to maintain confidentiality of department and firm information Detail-oriented with advanced organizational skills Cooley offers a competitive compensation and benefits package. EEO. The expected annual pay range for this position is $270,000 - $330,000, with final offer dependent on geographic location, experience, and skillset. We offer a comprehensive benefits package including medical, vision, dental, flexible spending accounts, commuter benefits, life insurance, AD&D, LTD, parental leave, fertility benefits, PTO and holidays. New employees will attend a benefit orientation to learn more about our benefits and resources.
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