SGA
Overview
Software Guidance & Assistance, Inc., (SGA), is searching for a Principal Product Marketing Manager for a CONTRACT assignment with one of our premier SaaS clients in San Jose, CA or San Francisco, CA. This is a hybrid role. Responsibilities
Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share. Understand customer needs and conduct research to identify top jobs-to-be-done and workflows. Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas. Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels. Translate market and competitive insights into product and GTM recommendations. Required Skills
years in product marketing, growth marketing, or SEO-focused roles. Expertise in SEO execution and proven success scaling use case strategies. Core PMM skills : positioning, value prop development, messaging frameworks, segmentation, pricing / packaging insights, launch planning, and sales enablement. Strong communicator with ability to craft compelling narratives and influence cross-functional partners. Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy. Experience in SaaS, productivity, or digital products. Bachelor's degree in Marketing, Business, Communications, or related field required.
#J-18808-Ljbffr
Software Guidance & Assistance, Inc., (SGA), is searching for a Principal Product Marketing Manager for a CONTRACT assignment with one of our premier SaaS clients in San Jose, CA or San Francisco, CA. This is a hybrid role. Responsibilities
Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share. Understand customer needs and conduct research to identify top jobs-to-be-done and workflows. Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas. Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels. Translate market and competitive insights into product and GTM recommendations. Required Skills
years in product marketing, growth marketing, or SEO-focused roles. Expertise in SEO execution and proven success scaling use case strategies. Core PMM skills : positioning, value prop development, messaging frameworks, segmentation, pricing / packaging insights, launch planning, and sales enablement. Strong communicator with ability to craft compelling narratives and influence cross-functional partners. Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy. Experience in SaaS, productivity, or digital products. Bachelor's degree in Marketing, Business, Communications, or related field required.
#J-18808-Ljbffr