SoftServe
SoftServe is a global digital solutions company with associates working across client projects in the USA, Europe, LATAM, and APAC. We are a recognized global leader in Information Technology who advises and provides cutting-edge technology to reveal, transform, accelerate, and optimize the way enterprises and software companies do business. We empower talented people to change the world and understand the best way to build our future is to help you build yours.
At SoftServe, our mission is to enable talented people to change the world for the better. A key piece of this mission is our Diversity, Equity and Social Responsibility towards clients, partners, communities, our planet, and to each. We are a community of passionate people who take action on what matters, and we have the opportunities to make a difference through technology and corporate volunteering, improving IT education, promoting well-being, and making sustainable choices for the environment. As SoftServe grows, we make sure so does our positive impact on the world.
IF YOU ARE
An experienced Marketing Campaign Manager with 7+ years of multi-channel marketing experience and 3+ years in a (virtual) marketing leadership role
Holding a bachelor’s degree in marketing, communications, or a related field
Proven in driving a high-performing distributed marketing team across North America and Europe
Knowledgeable about cutting-edge digital marketing tools and practices
Deeply familiar with IT buying lifecycles and the B2B sales process
Proficient in CRM and marketing automation platforms
An expert in marketing best practices and current trends
Experienced in budget management
Capable of building rapport with sales leaders, and skilled at coaching, motivating, and driving a team of effective communicators
Highly detail- and deadline-oriented, with a thorough and structured approach
Organized, analytical, and an effective problem-solver
Innovative and creative, able to design marketing campaigns that attract customers and outperform the competition
Experienced in running successful, results-driven B2B campaigns with a strong eye for detail
A strong believer in the power of teamwork and positive cross-functional collaboration
Passionate about exploring and testing new marketing, digital, and experiential tactics
Skilled in time management and organization to meet strict deadlines
An excellent communicator, both verbally and in writing
Able to manage multiple marketing campaigns simultaneously, coordinate with diverse stakeholders, and make sound decisions
Driven by data and focused on turning insights into action
Excited to work in a multicultural environment
AND YOU WANT TO
Work with marketers across our team and company to ensure proper messaging, timing, and execution of multi-channel campaigns
Collaborate with sales and solutions teams to gather insights and information that inform content strategy
Coordinate with content creators, delivery teams, and CRM operations to plan ahead and deliver each campaign on time
Help formulate and execute SoftServe’s marketing strategy by managing a range of demand generation activities across the organization
Take ownership and drive the development of a strong pipeline of new prospects from marketing campaigns executed by the team
Track budgets, monitor ROI, prepare reports, and recommend optimization plans for continuous improvement of campaign results
Instill a data-driven culture while looking beyond numbers to identify and realize real business opportunities
Collaborate closely with sales leadership and other departments within SoftServe to maximize the impact of marketing efforts
Conduct continuous A/B testing across all channels and audience segments to enhance performance
QA all creative assets before launching live campaigns to ensure compliance, accuracy, and platform readiness
Leverage marketing automation, digital and live events, ABM, and email nurturing strategies to engage and convert prospects across the buyer journey
Review campaign outcomes, analyze performance, and take action to implement improvements
Own the daily management of campaigns across direct and programmatic channels
Participate in campaign kick-offs to understand objectives and key metrics, ensuring flawless and timely execution
Provide ongoing reporting, campaign insights, and pacing updates to leadership and stakeholders
Measure and track marketing investments against key KPIs to ensure effectiveness and accountability
Mentor, motivate, and guide a dynamic multicultural team of marketing professionals
TOGETHER WE WILL
Educate and enable MDRs/Inside Sales for success with inbound and outbound campaigns, share top-funnel campaign results, collect feedback, and generate ideas for optimization
Create detailed campaign blueprints covering content, digital, web, social, traditional media, events, partner integration, and sales/executive engagement
Integrate competitive and alliance partner campaigns seamlessly within prescriptive buyer journeys and overall healthcare segment plans
Apply an experimentation mindset to test, learn, and continuously optimize marketing campaigns
SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.
SOFTSERVE IS WHERE YOU ARE Enjoy our Flexible Workplace - work from home, or in
any office
of your country!
#J-18808-Ljbffr
At SoftServe, our mission is to enable talented people to change the world for the better. A key piece of this mission is our Diversity, Equity and Social Responsibility towards clients, partners, communities, our planet, and to each. We are a community of passionate people who take action on what matters, and we have the opportunities to make a difference through technology and corporate volunteering, improving IT education, promoting well-being, and making sustainable choices for the environment. As SoftServe grows, we make sure so does our positive impact on the world.
IF YOU ARE
An experienced Marketing Campaign Manager with 7+ years of multi-channel marketing experience and 3+ years in a (virtual) marketing leadership role
Holding a bachelor’s degree in marketing, communications, or a related field
Proven in driving a high-performing distributed marketing team across North America and Europe
Knowledgeable about cutting-edge digital marketing tools and practices
Deeply familiar with IT buying lifecycles and the B2B sales process
Proficient in CRM and marketing automation platforms
An expert in marketing best practices and current trends
Experienced in budget management
Capable of building rapport with sales leaders, and skilled at coaching, motivating, and driving a team of effective communicators
Highly detail- and deadline-oriented, with a thorough and structured approach
Organized, analytical, and an effective problem-solver
Innovative and creative, able to design marketing campaigns that attract customers and outperform the competition
Experienced in running successful, results-driven B2B campaigns with a strong eye for detail
A strong believer in the power of teamwork and positive cross-functional collaboration
Passionate about exploring and testing new marketing, digital, and experiential tactics
Skilled in time management and organization to meet strict deadlines
An excellent communicator, both verbally and in writing
Able to manage multiple marketing campaigns simultaneously, coordinate with diverse stakeholders, and make sound decisions
Driven by data and focused on turning insights into action
Excited to work in a multicultural environment
AND YOU WANT TO
Work with marketers across our team and company to ensure proper messaging, timing, and execution of multi-channel campaigns
Collaborate with sales and solutions teams to gather insights and information that inform content strategy
Coordinate with content creators, delivery teams, and CRM operations to plan ahead and deliver each campaign on time
Help formulate and execute SoftServe’s marketing strategy by managing a range of demand generation activities across the organization
Take ownership and drive the development of a strong pipeline of new prospects from marketing campaigns executed by the team
Track budgets, monitor ROI, prepare reports, and recommend optimization plans for continuous improvement of campaign results
Instill a data-driven culture while looking beyond numbers to identify and realize real business opportunities
Collaborate closely with sales leadership and other departments within SoftServe to maximize the impact of marketing efforts
Conduct continuous A/B testing across all channels and audience segments to enhance performance
QA all creative assets before launching live campaigns to ensure compliance, accuracy, and platform readiness
Leverage marketing automation, digital and live events, ABM, and email nurturing strategies to engage and convert prospects across the buyer journey
Review campaign outcomes, analyze performance, and take action to implement improvements
Own the daily management of campaigns across direct and programmatic channels
Participate in campaign kick-offs to understand objectives and key metrics, ensuring flawless and timely execution
Provide ongoing reporting, campaign insights, and pacing updates to leadership and stakeholders
Measure and track marketing investments against key KPIs to ensure effectiveness and accountability
Mentor, motivate, and guide a dynamic multicultural team of marketing professionals
TOGETHER WE WILL
Educate and enable MDRs/Inside Sales for success with inbound and outbound campaigns, share top-funnel campaign results, collect feedback, and generate ideas for optimization
Create detailed campaign blueprints covering content, digital, web, social, traditional media, events, partner integration, and sales/executive engagement
Integrate competitive and alliance partner campaigns seamlessly within prescriptive buyer journeys and overall healthcare segment plans
Apply an experimentation mindset to test, learn, and continuously optimize marketing campaigns
SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.
SOFTSERVE IS WHERE YOU ARE Enjoy our Flexible Workplace - work from home, or in
any office
of your country!
#J-18808-Ljbffr