PayPal
Global Head of Product Marketing – Connected Commerce
PayPal has been revolutionizing commerce globally for more than 25 years. We create innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. We operate a global network that connects merchants and consumers. PayPal empowers consumers and businesses in approximately 200 markets to thrive.
Job Description Summary We are seeking a visionary and operationally excellent Global Product Marketing leader to drive the global go-to-market strategy for our Connected Commerce solution—where platform, payments, and commerce intersect.
Essential Responsibilities
Develop insights and conduct market analysis to inform product strategy and positioning.
Create and refine value proposition narratives tailored to market segments.
Monitor and analyze competition to identify opportunities and threats.
Collect and validate customer feedback to guide product development.
Lead early detection and resolution of customer issues to improve satisfaction.
Oversee performance tracking through instrumentation and dashboarding.
Translate insights into actionable recommendations for product enhancements.
Drive the execution of key initiatives and go-to-market strategies.
Collaborate with cross‑functional teams to deliver impactful merchant solutions.
Lead regional product marketing initiatives to align with business objectives.
Key Responsibilities
Conduct and synthesize global market research and customer segmentation.
Define jobs‑to‑be‑done frameworks for each audience and translate them into actionable GTM and lifecycle strategies.
Monitor competitive trends and white‑space opportunities across commerce, payments, and platform ecosystems.
Create clear, differentiated positioning for Connected Commerce tailored by geography, vertical, and segment.
Build scalable messaging architecture aligned across product lines and sales motions.
Own global go‑to‑market planning and execution, collaborating with Product, Sales, Partnerships, Brand, Enablement, and Ops teams.
Develop integrated launch plans for new capabilities, vertical offerings, and partner co‑marketing.
Serve as the connective tissue across global teams—building consensus on strategy, prioritization, and execution.
Create a comprehensive enablement program—toolkits, pitch decks, demo narratives, and verticalized content—for Sales and Partner teams.
Define success metrics for every major GTM motion and optimize performance.
Promote a test‑and‑learn culture that continuously improves customer engagement and outcomes.
Minimum Qualifications
Minimum of 15 years of relevant work experience and a Bachelor’s degree or equivalent experience.
Preferred Qualifications
10+ years of product marketing or go‑to‑market leadership in B2B or B2B2C technology companies, with deep experience in payments, commerce platforms, or embedded financial services.
Proven success leading global GTM strategy across multiple regions (North America, EMEA, APAC, LATAM) and tailoring positioning to varied market, cultural, and regulatory contexts.
Demonstrated ability to drive adoption across multi‑side platforms, balancing the needs of consumers, merchants, and partners.
Strong background in launching new solutions at scale, including narrative development, internal enablement, external activation, and performance optimization.
Experience partnering with Product, Sales, Partnerships, and Regional Marketing teams to align on roadmap, strategy, and cross‑functional execution.
Track record in developing clear, differentiated positioning and messaging for platform offerings—ideally with vertical, partner, or solution‑level packaging.
Fluency in jobs‑to‑be‑done frameworks, market segmentation, and customer lifecycle strategies.
Strong analytical acumen with experience defining and tracking KPIs tied to adoption, usage, revenue impact, and partner/channel success.
Comfortable operating in complex, matrixed organizations with executive-level presence and ability to influence at C‑suite level.
Previous leadership of global teams or influence over cross‑regional product marketing teams is strongly preferred.
Compensation & Benefits The U.S. national annual pay range for this role is $152,500 to $262,350. Actual compensation may include an annual performance bonus, equity, medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
Benefits include a flexible work environment, employee share options, health and life insurance, and additional resources to support financial, physical, and mental health.
Commitment to Diversity, Equity & Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact paypalglobaltalentacquisition@paypal.com.
Why This Role Matters This is more than a marketing role—it’s a platform leadership role. Connected Commerce is where PayPal’s product, ecosystem, and growth ambitions converge. You will help shape how we serve millions of businesses, billions of consumers, and countless partners globally.
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Job Description Summary We are seeking a visionary and operationally excellent Global Product Marketing leader to drive the global go-to-market strategy for our Connected Commerce solution—where platform, payments, and commerce intersect.
Essential Responsibilities
Develop insights and conduct market analysis to inform product strategy and positioning.
Create and refine value proposition narratives tailored to market segments.
Monitor and analyze competition to identify opportunities and threats.
Collect and validate customer feedback to guide product development.
Lead early detection and resolution of customer issues to improve satisfaction.
Oversee performance tracking through instrumentation and dashboarding.
Translate insights into actionable recommendations for product enhancements.
Drive the execution of key initiatives and go-to-market strategies.
Collaborate with cross‑functional teams to deliver impactful merchant solutions.
Lead regional product marketing initiatives to align with business objectives.
Key Responsibilities
Conduct and synthesize global market research and customer segmentation.
Define jobs‑to‑be‑done frameworks for each audience and translate them into actionable GTM and lifecycle strategies.
Monitor competitive trends and white‑space opportunities across commerce, payments, and platform ecosystems.
Create clear, differentiated positioning for Connected Commerce tailored by geography, vertical, and segment.
Build scalable messaging architecture aligned across product lines and sales motions.
Own global go‑to‑market planning and execution, collaborating with Product, Sales, Partnerships, Brand, Enablement, and Ops teams.
Develop integrated launch plans for new capabilities, vertical offerings, and partner co‑marketing.
Serve as the connective tissue across global teams—building consensus on strategy, prioritization, and execution.
Create a comprehensive enablement program—toolkits, pitch decks, demo narratives, and verticalized content—for Sales and Partner teams.
Define success metrics for every major GTM motion and optimize performance.
Promote a test‑and‑learn culture that continuously improves customer engagement and outcomes.
Minimum Qualifications
Minimum of 15 years of relevant work experience and a Bachelor’s degree or equivalent experience.
Preferred Qualifications
10+ years of product marketing or go‑to‑market leadership in B2B or B2B2C technology companies, with deep experience in payments, commerce platforms, or embedded financial services.
Proven success leading global GTM strategy across multiple regions (North America, EMEA, APAC, LATAM) and tailoring positioning to varied market, cultural, and regulatory contexts.
Demonstrated ability to drive adoption across multi‑side platforms, balancing the needs of consumers, merchants, and partners.
Strong background in launching new solutions at scale, including narrative development, internal enablement, external activation, and performance optimization.
Experience partnering with Product, Sales, Partnerships, and Regional Marketing teams to align on roadmap, strategy, and cross‑functional execution.
Track record in developing clear, differentiated positioning and messaging for platform offerings—ideally with vertical, partner, or solution‑level packaging.
Fluency in jobs‑to‑be‑done frameworks, market segmentation, and customer lifecycle strategies.
Strong analytical acumen with experience defining and tracking KPIs tied to adoption, usage, revenue impact, and partner/channel success.
Comfortable operating in complex, matrixed organizations with executive-level presence and ability to influence at C‑suite level.
Previous leadership of global teams or influence over cross‑regional product marketing teams is strongly preferred.
Compensation & Benefits The U.S. national annual pay range for this role is $152,500 to $262,350. Actual compensation may include an annual performance bonus, equity, medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
Benefits include a flexible work environment, employee share options, health and life insurance, and additional resources to support financial, physical, and mental health.
Commitment to Diversity, Equity & Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact paypalglobaltalentacquisition@paypal.com.
Why This Role Matters This is more than a marketing role—it’s a platform leadership role. Connected Commerce is where PayPal’s product, ecosystem, and growth ambitions converge. You will help shape how we serve millions of businesses, billions of consumers, and countless partners globally.
#J-18808-Ljbffr