Optomi
Optomi, in partnership with a leader in the Automotive Industry is seeking a Media Tagging Specialist/Marketing Analyst with a strong foundation in web development, debugging, and tag management. This role ensures accurate data capture for media campaigns, site interactions, and conversion events, enabling reliable analytics and performance measurement.
Base Pay Range
$50.00/hr – $60.00/hr Key Responsibilities
Own end-to-end implementation of tags/pixels for media platforms (e.g., Google Ads, Meta, LinkedIn, DV360, Trade Desk) via Ensighten Tag Manager. Translate media and analytics requirements into robust technical tagging specifications and data layer mappings. Build, deploy, and maintain Ensighten containers, rules, and extensions; manage tag governance, versioning, and rollback procedures. Collaborate with media, analytics, privacy, and engineering teams to align tracking with campaign objectives and business KPIs. Qualifications and Skills
3–5+ years in web analytics implementation or tag management; 2+ years hands-on with Ensighten Tag Manager. Proficiency with debugging tools: Chrome DevTools, network tab, console, breakpoints, and proxy tools (e.g., Charles/Fiddler). Experience with analytics platforms (Adobe Analytics, GA4), conversion tracking, and major media pixels. Working knowledge of data layers (W3C or custom schemas), event modeling, and tag firing conditions. Understanding of privacy, consent, and data governance; experience integrating tags with CMPs. Knowledge of digital marketing channels and their measurement. Seniority Level
Mid-Senior level Employment Type
Full‑time Job Function
Analyst and Marketing Industries
IT Services and IT Consulting, Motor Vehicle Manufacturing, Technology, Information and Media
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$50.00/hr – $60.00/hr Key Responsibilities
Own end-to-end implementation of tags/pixels for media platforms (e.g., Google Ads, Meta, LinkedIn, DV360, Trade Desk) via Ensighten Tag Manager. Translate media and analytics requirements into robust technical tagging specifications and data layer mappings. Build, deploy, and maintain Ensighten containers, rules, and extensions; manage tag governance, versioning, and rollback procedures. Collaborate with media, analytics, privacy, and engineering teams to align tracking with campaign objectives and business KPIs. Qualifications and Skills
3–5+ years in web analytics implementation or tag management; 2+ years hands-on with Ensighten Tag Manager. Proficiency with debugging tools: Chrome DevTools, network tab, console, breakpoints, and proxy tools (e.g., Charles/Fiddler). Experience with analytics platforms (Adobe Analytics, GA4), conversion tracking, and major media pixels. Working knowledge of data layers (W3C or custom schemas), event modeling, and tag firing conditions. Understanding of privacy, consent, and data governance; experience integrating tags with CMPs. Knowledge of digital marketing channels and their measurement. Seniority Level
Mid-Senior level Employment Type
Full‑time Job Function
Analyst and Marketing Industries
IT Services and IT Consulting, Motor Vehicle Manufacturing, Technology, Information and Media
#J-18808-Ljbffr