The Asprey Group
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100% remote based position supporting our Danger Coffee, Suppgrade and TrueDark CGP brands.
The Marketing Manager, Consumer Packaged Goods (CPG) is responsible for driving profitable brand growth across direct-to-consumer (DTC) channels and marketplaces for Biohacked’s portfolio brands.
Through marketing campaign management and customer experience optimization, this role manages the full marketing ecosystem, from campaign planning and execution to retention marketing and performance analysis.
You’ll coordinate cross-functional teams and external partners to achieve customer acquisition targets, deliver successful product launches, optimize customer journeys, and maintain consistent brand messaging across all channels.
The Marketing Manager acts as the central connection point between internal teams, agencies, and stakeholders to execute data-driven initiatives that drive customer lifetime value and support our mission of upgrading human performance through innovative wellness solutions.
RESPONSIBILITIES
Acquisition & Growth Marketing
Own campaign planning and coordinate execution across all marketing channels (e.g. email, SMS, direct mail, social media, search, affiliate, and influencer/creator) to maximize ROI and contribution margin.
Partner with agencies to test new ad formats, targeting strategies, and creative concepts, ensuring campaigns consistently hit CAC, ROAS, and LTV targets.
Manage organic social media strategy, community engagement, and influencer/UGC amplification to drive brand awareness, organic reach, and incremental customer acquisition.
Email & Retention Marketing
Manage the strategy and deployment of email campaigns and flows using Klaviyo and OpenSender to drive new customer acquisition & repeat purchase, nurture brand loyalty, and grow LTV.
Own customer segmentation and tailor campaigns by cohort to ensure retention and acquisition strategies aren’t one‑to‑one.
Analyze CRM performance and customer journey data to uncover retention opportunities.
Website & Conversion Optimization
Oversee web content and CRO strategy including landing pages, PDPs, merchandising, and educational content to increase conversion rates, AOV, and revenue per visitor.
Work with the development team to implement CRO recommendations and consistently improve site speed, mobile experience, and overall performance.
Support the Director of Marketing in translating brand strategy into actionable go‑to‑market campaigns for product launches, seasonal pushes, and partnerships.
Manage and optimize the marketing calendar, ensuring product drops, launches, events, and brand storytelling moments are both brand‑consistent and performance‑ready.
Review ad copy, creative, and campaign assets to ensure alignment with brand voice, positioning, and performance objectives.
Project Management & Operations
Build and refine marketing workflows to accelerate speed‑to‑market and ensure accountability across the marketing ecosystem.
Brief and manage internal creative teams and external agencies on projects and manage project timelines, budgets, and resource allocation for marketing initiatives.
Partner with product and operations to ensure marketing aligns with inventory, supply timelines, and customer feedback in partnership with direct‑to‑consumer to prevent revenue constraints.
Performance Analysis & Optimization
Track key performance indicators (KPIs) across channels, delivering weekly insights on CAC, ROAS, LTV, and conversion rate with clear recommendations for optimization.
Monitor market trends, competitors, and emerging platforms; design and run tests that unlock incremental revenue and margin improvement.
COMPETENCIES
Self‑starter with a proactive mindset, comfortable working independently and managing up/down/across.
Excellent multi‑tasking skills with ability to manage multiple campaigns and projects simultaneously.
Excellent organizational skills with strong attention to detail.
Excellent verbal and written communication skills.
Thrives in a fast‑paced, dynamic, flexible environment.
Strong analytical and problem‑solving abilities.
Ability to lead and mentor junior marketers as the team grows.
EXPECTATIONS The Marketing Manager is expected to model the Senora Group core values of integrity, kindness, curiosity, and world‑class standards in everything they do. This includes a proven commitment to upgrading themselves personally, so that they are best suited to upgrading the individuals and teams that they serve. Willingness to work outside of traditional office hours, and an increased workload in periods leading to major events.
QUALIFICATIONS & EXPERIENCE
3–5+ years of experience in marketing for a DTC or performance‑led ecommerce CPG brand.
Strong knowledge of digital marketing channels including email, social media (e.g. Facebook, Instagram, TikTok, YouTube), search (e.g. Google, Bing), paid advertising, and content marketing.
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100% remote based position supporting our Danger Coffee, Suppgrade and TrueDark CGP brands.
The Marketing Manager, Consumer Packaged Goods (CPG) is responsible for driving profitable brand growth across direct-to-consumer (DTC) channels and marketplaces for Biohacked’s portfolio brands.
Through marketing campaign management and customer experience optimization, this role manages the full marketing ecosystem, from campaign planning and execution to retention marketing and performance analysis.
You’ll coordinate cross-functional teams and external partners to achieve customer acquisition targets, deliver successful product launches, optimize customer journeys, and maintain consistent brand messaging across all channels.
The Marketing Manager acts as the central connection point between internal teams, agencies, and stakeholders to execute data-driven initiatives that drive customer lifetime value and support our mission of upgrading human performance through innovative wellness solutions.
RESPONSIBILITIES
Acquisition & Growth Marketing
Own campaign planning and coordinate execution across all marketing channels (e.g. email, SMS, direct mail, social media, search, affiliate, and influencer/creator) to maximize ROI and contribution margin.
Partner with agencies to test new ad formats, targeting strategies, and creative concepts, ensuring campaigns consistently hit CAC, ROAS, and LTV targets.
Manage organic social media strategy, community engagement, and influencer/UGC amplification to drive brand awareness, organic reach, and incremental customer acquisition.
Email & Retention Marketing
Manage the strategy and deployment of email campaigns and flows using Klaviyo and OpenSender to drive new customer acquisition & repeat purchase, nurture brand loyalty, and grow LTV.
Own customer segmentation and tailor campaigns by cohort to ensure retention and acquisition strategies aren’t one‑to‑one.
Analyze CRM performance and customer journey data to uncover retention opportunities.
Website & Conversion Optimization
Oversee web content and CRO strategy including landing pages, PDPs, merchandising, and educational content to increase conversion rates, AOV, and revenue per visitor.
Work with the development team to implement CRO recommendations and consistently improve site speed, mobile experience, and overall performance.
Support the Director of Marketing in translating brand strategy into actionable go‑to‑market campaigns for product launches, seasonal pushes, and partnerships.
Manage and optimize the marketing calendar, ensuring product drops, launches, events, and brand storytelling moments are both brand‑consistent and performance‑ready.
Review ad copy, creative, and campaign assets to ensure alignment with brand voice, positioning, and performance objectives.
Project Management & Operations
Build and refine marketing workflows to accelerate speed‑to‑market and ensure accountability across the marketing ecosystem.
Brief and manage internal creative teams and external agencies on projects and manage project timelines, budgets, and resource allocation for marketing initiatives.
Partner with product and operations to ensure marketing aligns with inventory, supply timelines, and customer feedback in partnership with direct‑to‑consumer to prevent revenue constraints.
Performance Analysis & Optimization
Track key performance indicators (KPIs) across channels, delivering weekly insights on CAC, ROAS, LTV, and conversion rate with clear recommendations for optimization.
Monitor market trends, competitors, and emerging platforms; design and run tests that unlock incremental revenue and margin improvement.
COMPETENCIES
Self‑starter with a proactive mindset, comfortable working independently and managing up/down/across.
Excellent multi‑tasking skills with ability to manage multiple campaigns and projects simultaneously.
Excellent organizational skills with strong attention to detail.
Excellent verbal and written communication skills.
Thrives in a fast‑paced, dynamic, flexible environment.
Strong analytical and problem‑solving abilities.
Ability to lead and mentor junior marketers as the team grows.
EXPECTATIONS The Marketing Manager is expected to model the Senora Group core values of integrity, kindness, curiosity, and world‑class standards in everything they do. This includes a proven commitment to upgrading themselves personally, so that they are best suited to upgrading the individuals and teams that they serve. Willingness to work outside of traditional office hours, and an increased workload in periods leading to major events.
QUALIFICATIONS & EXPERIENCE
3–5+ years of experience in marketing for a DTC or performance‑led ecommerce CPG brand.
Strong knowledge of digital marketing channels including email, social media (e.g. Facebook, Instagram, TikTok, YouTube), search (e.g. Google, Bing), paid advertising, and content marketing.
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