The Wonderful Company
Wine Education Manager (Southern CA)
The Wonderful Company, Paso Robles, California, us, 93447
Overview
Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries under one umbrella. JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards are showcased as part of a portfolio known for innovation, entrepreneurial drive, and excellence. As part of The Wonderful Company, we are committed to making a difference for our people, our planet, and our customers.
Our Wine Education team is growing, and we seek a dynamic leader who is passionate about wine education and training. The
Wine Education Manager (Southern CA)
will support the Director of Wine Education in executing world-class trade and internal education initiatives that elevate brand storytelling, deepen trade engagement, and build consistent wine knowledge across the organization. This role oversees the logistics, implementation, and evaluation of key initiatives, ensuring seamless execution and continuous improvement across markets and teams.
This position is based in Paso Robles, CA, and requires frequent travel for on-site winery and market presence.
Trade Engagement (70%)
Manage event execution and logistics for trade programs including in-market wine dinners, staff trainings, trade association activations, and similar activities.
Coordinate VIP wholesaler and customer immersions on winery properties, ensuring a seamless guest experience from planning through recap.
Track activation logging, participation, engagement, and post-event results in CRM; provide timely follow-up (within 72 hours) and monthly/quarterly reporting.
Partner with the Director to deliver the national education and trade engagement strategy across all key markets.
Maintain and update education toolkits and materials such as brand story decks, tasting frameworks, tasting notes, food pairings, event templates, SOPs, and compliance checklists.
Drive sales growth by creating, refining and protecting brand storytelling, in collaboration with Brand Marketing for all wine brands with emphasis on JUSTIN.
Coordinate with Sales, Brand Marketing, and Community Relations to align education activations with commercial objectives and joint business plans.
Build and maintain relationships with key accounts; align programming and business plans.
Train and certify Merchandisers and Sales Team to deliver in-store tastings within SOP.
Manage and report on personal budget (T&E, wine, etc.) with focus on RO.
Employee Engagement (30%)
Support the Director in planning and facilitating internal education programs that inspire employee engagement and brand advocacy.
Manage logistics and collateral for internal activations such as Wonderful Wine Downs, onboarding sessions, and role-based learning paths.
Ensure learning content within the LMS is current, accurate, and aligned with brand messaging and product updates.
Collect feedback and participation metrics from internal education initiatives to identify opportunities for improvement.
Partner with cross-functional teams (Sales, Marketing, Hospitality) to deliver consistent, brand-aligned messaging in all internal trainings.
Develop and lead ongoing internal educational series (general wine education, new release tastings, quarterly food and wine pairing collaboration between winemaking/hospitality/culinary teams, harvest immersions, etc.).
Qualifications
5+ years of experience in wine education, trade marketing, wine sales, or hospitality operations with a focus on training.
CMS Level 1 or WSET Level 2 (minimum) required; CMS Level 2 or WSET 3, CWE, or equivalent preferred.
Bachelor's degree or equivalent experience (preferably with an educational focus in Hospitality, Sales, Business management or a similar field).
Working knowledge of CRM and LMS platforms; proficiency in Microsoft Office.
Ability to travel up to 50%; based in Paso Robles, CA, with winery and market presence.
Strong organizational and project management skills with proven ability to manage multiple priorities and markets.
Excellent communication, presentation, and facilitation skills.
Pay Range: $85,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills and experience.
Additional Information
Thriving Wellness Community:
Access to comprehensive medical, vision, and dental plans, and a 401k with match eligibility. Includes: 24/7 online physician consultations, virtual mental health resources, life coaching, employee community groups, cash rewards for healthy habits and fitness reimbursements, and a library of on-demand fitness videos.
Career Advancement Opportunities:
Clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development:
Learning and Organizational Development resources, including People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program:
Company-wide mentorship to support career goals.
Continuous Improvement Training:
Training that empowers employees to drive positive change.
Building a Healthy Society:
The Wonderful Company and founders have invested in education, health, and sustainability initiatives. In 2025, Wonderful ranked as #1 in PEOPLE’s 100 Companies That Care and was named one of Fortune magazine’s 100 Best Companies to Work For. Learn more about CSR efforts at csr.wonderful.com.
Giving Back to the Community:
Wonderful Giving allows allocation of funds to up to three charities, and Wonderful Neighbor enables group service projects.
Located in Paso Robles, JUSTIN Vineyards & Winery was founded in 1981 and is known for crafting world-class wines using Bordeaux grape varieties, including the ISOSCELES blend. The vineyard estate features a Tasting Room, accommodations, and a Restaurant.
To discover more about JUSTIN, please visit www.justinwine.com. For corporate social responsibility, visit csr.wonderful.com.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement and a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
#LI-ML1
EOE is the law - for more information, please review our policies.
#J-18808-Ljbffr
Our Wine Education team is growing, and we seek a dynamic leader who is passionate about wine education and training. The
Wine Education Manager (Southern CA)
will support the Director of Wine Education in executing world-class trade and internal education initiatives that elevate brand storytelling, deepen trade engagement, and build consistent wine knowledge across the organization. This role oversees the logistics, implementation, and evaluation of key initiatives, ensuring seamless execution and continuous improvement across markets and teams.
This position is based in Paso Robles, CA, and requires frequent travel for on-site winery and market presence.
Trade Engagement (70%)
Manage event execution and logistics for trade programs including in-market wine dinners, staff trainings, trade association activations, and similar activities.
Coordinate VIP wholesaler and customer immersions on winery properties, ensuring a seamless guest experience from planning through recap.
Track activation logging, participation, engagement, and post-event results in CRM; provide timely follow-up (within 72 hours) and monthly/quarterly reporting.
Partner with the Director to deliver the national education and trade engagement strategy across all key markets.
Maintain and update education toolkits and materials such as brand story decks, tasting frameworks, tasting notes, food pairings, event templates, SOPs, and compliance checklists.
Drive sales growth by creating, refining and protecting brand storytelling, in collaboration with Brand Marketing for all wine brands with emphasis on JUSTIN.
Coordinate with Sales, Brand Marketing, and Community Relations to align education activations with commercial objectives and joint business plans.
Build and maintain relationships with key accounts; align programming and business plans.
Train and certify Merchandisers and Sales Team to deliver in-store tastings within SOP.
Manage and report on personal budget (T&E, wine, etc.) with focus on RO.
Employee Engagement (30%)
Support the Director in planning and facilitating internal education programs that inspire employee engagement and brand advocacy.
Manage logistics and collateral for internal activations such as Wonderful Wine Downs, onboarding sessions, and role-based learning paths.
Ensure learning content within the LMS is current, accurate, and aligned with brand messaging and product updates.
Collect feedback and participation metrics from internal education initiatives to identify opportunities for improvement.
Partner with cross-functional teams (Sales, Marketing, Hospitality) to deliver consistent, brand-aligned messaging in all internal trainings.
Develop and lead ongoing internal educational series (general wine education, new release tastings, quarterly food and wine pairing collaboration between winemaking/hospitality/culinary teams, harvest immersions, etc.).
Qualifications
5+ years of experience in wine education, trade marketing, wine sales, or hospitality operations with a focus on training.
CMS Level 1 or WSET Level 2 (minimum) required; CMS Level 2 or WSET 3, CWE, or equivalent preferred.
Bachelor's degree or equivalent experience (preferably with an educational focus in Hospitality, Sales, Business management or a similar field).
Working knowledge of CRM and LMS platforms; proficiency in Microsoft Office.
Ability to travel up to 50%; based in Paso Robles, CA, with winery and market presence.
Strong organizational and project management skills with proven ability to manage multiple priorities and markets.
Excellent communication, presentation, and facilitation skills.
Pay Range: $85,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills and experience.
Additional Information
Thriving Wellness Community:
Access to comprehensive medical, vision, and dental plans, and a 401k with match eligibility. Includes: 24/7 online physician consultations, virtual mental health resources, life coaching, employee community groups, cash rewards for healthy habits and fitness reimbursements, and a library of on-demand fitness videos.
Career Advancement Opportunities:
Clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development:
Learning and Organizational Development resources, including People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program:
Company-wide mentorship to support career goals.
Continuous Improvement Training:
Training that empowers employees to drive positive change.
Building a Healthy Society:
The Wonderful Company and founders have invested in education, health, and sustainability initiatives. In 2025, Wonderful ranked as #1 in PEOPLE’s 100 Companies That Care and was named one of Fortune magazine’s 100 Best Companies to Work For. Learn more about CSR efforts at csr.wonderful.com.
Giving Back to the Community:
Wonderful Giving allows allocation of funds to up to three charities, and Wonderful Neighbor enables group service projects.
Located in Paso Robles, JUSTIN Vineyards & Winery was founded in 1981 and is known for crafting world-class wines using Bordeaux grape varieties, including the ISOSCELES blend. The vineyard estate features a Tasting Room, accommodations, and a Restaurant.
To discover more about JUSTIN, please visit www.justinwine.com. For corporate social responsibility, visit csr.wonderful.com.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement and a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
#LI-ML1
EOE is the law - for more information, please review our policies.
#J-18808-Ljbffr