JUSTIN Vineyards & Winery
Wine Education Manager Southern CA
JUSTIN Vineyards & Winery, Paso Robles, California, us, 93447
Job Description
Trade Engagement (70%)
Manage event execution and logistics for trade programs including in-market wine dinners, staff trainings, trade association activations, etc.
Support coordination and execution of VIP wholesaler and customer immersions on winery properties, ensuring a seamless guest experience from planning through recap
Track activation logging, participation, engagement, and post-event results in CRM; provide timely follow-up (within 72 hours) and monthly/quarterly reporting
Partner with the Director to deliver the national education and trade engagement strategy across all key markets
Maintain and update education toolkits and materials: brand story decks, tasting frameworks, tasting notes, food pairings, event templates, SOPs, and compliance checklists
Drive sales growth by creating, refining and protecting brand storytelling, in collaboration with Brand Marketing for all of our wine brands with an emphasis on JUSTIN
Coordinate with Sales, Brand Marketing, and Community Relations to align education activations with commercial objectives and joint business plans
Build and maintain relationships with key accounts; align programming and business plans
Train and certify Merchandisers and Sales Team to deliver in-store tastings within SOP
Manage and report on personal budget (T&E, wine, etc.) with focus on RO
Employee Engagement (30%)
Support the Director in planning and facilitating internal education programs that inspire employee engagement and brand advocacy
Manage logistics and collateral for internal activations such as Wonderful Wine Downs, onboarding sessions, and role-based learning paths
Ensure learning content within the LMS is current, accurate, and aligned with brand messaging and product updates
Collect feedback and participation metrics from internal education initiatives to identify opportunities for improvement
Partner with cross-functional teams (Sales, Marketing, Hospitality) to deliver consistent, brand-aligned messaging in all internal trainings
Develop and lead on-going internal educational series (general wine education, new release tastings, quarterly food & wine pairing collaboration between winemaking/hospitality/culinary teams, harvest immersions, etc.)
Qualifications
5+ years of experience in wine education, trade marketing, wine sales, or hospitality operations with a focus on training
CMS Level 1 or WSET Level 2 (minimum) required; CMS Level 2 or WSET 3, CWE, or equivalent preferred
Bachelor's degree or equivalent experience (preferably with an educational focus in Hospitality, Sales, Business management or a similar field)
Working knowledge of CRM and LMS platforms; proficiency in Microsoft Office
Ability to travel up to 50%; based in Paso Robles, CA, with winery and market presence
Strong organizational and project management skills with proven ability to manage multiple priorities and markets
Excellent communication, presentation, and facilitation skills
Pay Range: $85,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information
Thriving Wellness Community:
Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
24/7 online physician consultations
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities:
Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development:
Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program:
Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training:
Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Building a Healthy Society:
To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
Giving Back the Community:
Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.
Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a Tasting Room, luxury five-star accommodations at the JUST Inn®, and a Restaurant—making it one of the only wineries on the Central Coast to offer all three options.
In September 2018, a new second location, the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar, lounge, and a full dining room that’s situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN’s Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit www.justinwine.com.
To discover more about JUSTIN, follow JUSTIN on Facebook and Instagram. To learn more about the company’s corporate social responsibility impact, visit csr.wonderful.com.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law - click here for more information.
Compensation $85,000-$85,000 per year
#J-18808-Ljbffr
Trade Engagement (70%)
Manage event execution and logistics for trade programs including in-market wine dinners, staff trainings, trade association activations, etc.
Support coordination and execution of VIP wholesaler and customer immersions on winery properties, ensuring a seamless guest experience from planning through recap
Track activation logging, participation, engagement, and post-event results in CRM; provide timely follow-up (within 72 hours) and monthly/quarterly reporting
Partner with the Director to deliver the national education and trade engagement strategy across all key markets
Maintain and update education toolkits and materials: brand story decks, tasting frameworks, tasting notes, food pairings, event templates, SOPs, and compliance checklists
Drive sales growth by creating, refining and protecting brand storytelling, in collaboration with Brand Marketing for all of our wine brands with an emphasis on JUSTIN
Coordinate with Sales, Brand Marketing, and Community Relations to align education activations with commercial objectives and joint business plans
Build and maintain relationships with key accounts; align programming and business plans
Train and certify Merchandisers and Sales Team to deliver in-store tastings within SOP
Manage and report on personal budget (T&E, wine, etc.) with focus on RO
Employee Engagement (30%)
Support the Director in planning and facilitating internal education programs that inspire employee engagement and brand advocacy
Manage logistics and collateral for internal activations such as Wonderful Wine Downs, onboarding sessions, and role-based learning paths
Ensure learning content within the LMS is current, accurate, and aligned with brand messaging and product updates
Collect feedback and participation metrics from internal education initiatives to identify opportunities for improvement
Partner with cross-functional teams (Sales, Marketing, Hospitality) to deliver consistent, brand-aligned messaging in all internal trainings
Develop and lead on-going internal educational series (general wine education, new release tastings, quarterly food & wine pairing collaboration between winemaking/hospitality/culinary teams, harvest immersions, etc.)
Qualifications
5+ years of experience in wine education, trade marketing, wine sales, or hospitality operations with a focus on training
CMS Level 1 or WSET Level 2 (minimum) required; CMS Level 2 or WSET 3, CWE, or equivalent preferred
Bachelor's degree or equivalent experience (preferably with an educational focus in Hospitality, Sales, Business management or a similar field)
Working knowledge of CRM and LMS platforms; proficiency in Microsoft Office
Ability to travel up to 50%; based in Paso Robles, CA, with winery and market presence
Strong organizational and project management skills with proven ability to manage multiple priorities and markets
Excellent communication, presentation, and facilitation skills
Pay Range: $85,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information
Thriving Wellness Community:
Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
24/7 online physician consultations
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities:
Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development:
Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program:
Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training:
Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Building a Healthy Society:
To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
Giving Back the Community:
Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.
Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a Tasting Room, luxury five-star accommodations at the JUST Inn®, and a Restaurant—making it one of the only wineries on the Central Coast to offer all three options.
In September 2018, a new second location, the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar, lounge, and a full dining room that’s situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN’s Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit www.justinwine.com.
To discover more about JUSTIN, follow JUSTIN on Facebook and Instagram. To learn more about the company’s corporate social responsibility impact, visit csr.wonderful.com.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law - click here for more information.
Compensation $85,000-$85,000 per year
#J-18808-Ljbffr