Viant
Overview
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising. Viant provides an omnichannel platform built for CTV to plan, execute, and measure campaigns with precision and efficiency. With ViantAI, Viant is building autonomous advertising solutions. Viant has received industry recognition including Best Demand-Side Platform by MarTech Breakthrough and Great Place to Work® certification. The Opportunity
Viant’s CPG business is growing, with enterprise and mid-market brands adopting our DSP through agency relationships. We are seeking an
Account Director, CPG
to
accelerate growth in this category
by scaling brand-direct demand, expanding agency adoption, and strengthening Viant’s leadership in targeting and measurement solutions. In this role you will lead the
next phase of growth in one of the most complex and high-potential categories
in programmatic advertising. The ideal candidate brings a
proven track record of building direct brand relationships across CPG advertisers
while collaborating with agencies to influence ad tech adoption. You will be responsible for growing
category revenue ,
influencing the go-to-market strategy , and working cross-functionally with
Product, Business Development (Data, Measurement, Technology, Supply), Marketing
to elevate Viant as the
premier ad platform for CPG marketers . Key Responsibilities
Accelerate Viant’s CPG Growth
Grow and scale Viant’s CPG footprint by expanding direct
brand relationships
in the
Food, Beverage, Personal Care, and Home Care categories . Establish Viant as
the premier programmatic solution
for the CPG category by evangelizing our
DSP differentiators across AI, targeting, measurement, insights, and identity solutions . Drive greater industry awareness through thought leadership, conference participation, and client education. Brand-First Demand Generation & Agency Influence
Own and
grow brand-direct demand
while supporting the
core sales team in driving agency adoption
across the CPG category. Develop and execute a
brand-first strategy
that ensures Viant is in the consideration set for DSP adoption across leading enterprise CPG brands. Partner with agency teams to help navigate
the evolving programmatic landscape
for CPGs and ensure Viant is the platform of choice. Product & Business Development
Collaborate with
Business Development
to identify
key data, measurement, and supply partnerships
that strengthen Viant’s CPG offering. Ensure Viant’s
measurement solutions align with CPG best practices
and help clients drive enterprise value for their brands. What You Bring
10+ years of advertising experience
and a
minimum of 5+ years in collaborating with CPG marketers
(brand-direct, agency, or vendor side experience). Expertise in
CPG , preferably in a
brand-direct capacity
(vendor-side or agency experience also considered). Deep understanding of
programmatic advertising
(CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands. A
proven track record of building brand-direct relationships and scaling programmatic adoption . Self-starter with experience
closing large MSAs
in adtech, programmatic, or digital media. Ability to
work cross-functionally
with sales, product, business development, and marketing teams. Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions. Excellent communication and presentation skills, with the ability to
evangelize Viant’s leadership in programmatic advertising . Why Viant?
Join a company with a growing CPG business
and take it to the next level. Work at the forefront of autonomous advertising. Work at the
cutting edge of programmatic advertising
with a
leading DSP in the market . Competitive compensation, benefits, and career growth opportunities. Life at Viant
We invest in our employees’ professional growth and well-being. Viant has been recognized as a great place to work, with benefits including
fully paid health insurance ,
paid parental leave , and
unlimited PTO
among others. Base compensation range: $150,000 - $165,000 In accordance with NYS law, this range is Viant’s reasonable estimate of compensation for this role. Final title and compensation will be based on experience and education. About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of autonomous advertising solutions. Viant has received industry recognition including Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com. Viant is an equal opportunity employer. Viant makes employment decisions based on merit and does not discriminate on protected characteristics in accordance with applicable laws.
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Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising. Viant provides an omnichannel platform built for CTV to plan, execute, and measure campaigns with precision and efficiency. With ViantAI, Viant is building autonomous advertising solutions. Viant has received industry recognition including Best Demand-Side Platform by MarTech Breakthrough and Great Place to Work® certification. The Opportunity
Viant’s CPG business is growing, with enterprise and mid-market brands adopting our DSP through agency relationships. We are seeking an
Account Director, CPG
to
accelerate growth in this category
by scaling brand-direct demand, expanding agency adoption, and strengthening Viant’s leadership in targeting and measurement solutions. In this role you will lead the
next phase of growth in one of the most complex and high-potential categories
in programmatic advertising. The ideal candidate brings a
proven track record of building direct brand relationships across CPG advertisers
while collaborating with agencies to influence ad tech adoption. You will be responsible for growing
category revenue ,
influencing the go-to-market strategy , and working cross-functionally with
Product, Business Development (Data, Measurement, Technology, Supply), Marketing
to elevate Viant as the
premier ad platform for CPG marketers . Key Responsibilities
Accelerate Viant’s CPG Growth
Grow and scale Viant’s CPG footprint by expanding direct
brand relationships
in the
Food, Beverage, Personal Care, and Home Care categories . Establish Viant as
the premier programmatic solution
for the CPG category by evangelizing our
DSP differentiators across AI, targeting, measurement, insights, and identity solutions . Drive greater industry awareness through thought leadership, conference participation, and client education. Brand-First Demand Generation & Agency Influence
Own and
grow brand-direct demand
while supporting the
core sales team in driving agency adoption
across the CPG category. Develop and execute a
brand-first strategy
that ensures Viant is in the consideration set for DSP adoption across leading enterprise CPG brands. Partner with agency teams to help navigate
the evolving programmatic landscape
for CPGs and ensure Viant is the platform of choice. Product & Business Development
Collaborate with
Business Development
to identify
key data, measurement, and supply partnerships
that strengthen Viant’s CPG offering. Ensure Viant’s
measurement solutions align with CPG best practices
and help clients drive enterprise value for their brands. What You Bring
10+ years of advertising experience
and a
minimum of 5+ years in collaborating with CPG marketers
(brand-direct, agency, or vendor side experience). Expertise in
CPG , preferably in a
brand-direct capacity
(vendor-side or agency experience also considered). Deep understanding of
programmatic advertising
(CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands. A
proven track record of building brand-direct relationships and scaling programmatic adoption . Self-starter with experience
closing large MSAs
in adtech, programmatic, or digital media. Ability to
work cross-functionally
with sales, product, business development, and marketing teams. Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions. Excellent communication and presentation skills, with the ability to
evangelize Viant’s leadership in programmatic advertising . Why Viant?
Join a company with a growing CPG business
and take it to the next level. Work at the forefront of autonomous advertising. Work at the
cutting edge of programmatic advertising
with a
leading DSP in the market . Competitive compensation, benefits, and career growth opportunities. Life at Viant
We invest in our employees’ professional growth and well-being. Viant has been recognized as a great place to work, with benefits including
fully paid health insurance ,
paid parental leave , and
unlimited PTO
among others. Base compensation range: $150,000 - $165,000 In accordance with NYS law, this range is Viant’s reasonable estimate of compensation for this role. Final title and compensation will be based on experience and education. About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of autonomous advertising solutions. Viant has received industry recognition including Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com. Viant is an equal opportunity employer. Viant makes employment decisions based on merit and does not discriminate on protected characteristics in accordance with applicable laws.
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