New River Community College
Venue Marketing Specialist
General Description
The Venue Marketing Specialist is responsible for developing and implementing marketing strategies for the NOVA Event Services venues Richard J. Ernst Community Cultural Center and Rachel M. Schlesinger Concert Hall. This position focuses on positioning the venues as the preferred choice for performing arts groups, concert promoters, and event planners seeking professional and flexible spaces. Duties and Tasks
Develop and implement marketing strategies that highlight the value and versatility of the venues. Manage and grow social media presence to reach potential renters and industry professionals. Create compelling graphics, brochures, and digital content that showcase the spaces. Conduct outreach to performing arts organizations, concert promoters, and event producers. Build and maintain relationships with community partners and industry contacts to generate leads and repeat rentals. Track marketing efforts and recommend improvements to increase bookings. Collaborate with the rentals group to connect clients with the appropriate booking coordinators and suggest suitable venues. Provide regular updates to leadership regarding marketing initiatives and results. Serve as a subject matter expert in venue marketing and recommend industry best practices. KSAs
Strong sales and communication skills with confidence in outreach and client engagement. Ability to work independently, manage multiple projects, and stay organized. Proficiency with tools such as Canva, Adobe Creative Suite, and social media advertising platforms. Strong written and verbal communication skills. Ability to interact professionally with a wide range of clients, community members, and colleagues. Ability to effectively promote events to target audiences, using both traditional and digital channels Knowledge of marketing principles and strategies, coupled with a creative mindset to conceive and implement unique event ideas, is also essential. Minimum Work Experience
Experience in marketing and/or social media management. Experience working as an Event Coordinator, Marketing Coordinator, or Event Planner Experience in venue or event marketing. Additional Considerations
Experience with amateur or professional production organizations and community theatrical groups. Experience in the event industry, live theater, production or a related field. Experience working with higher education or nonprofit organizations. For further information and to Apply
https://jobs.vccs.edu/postings/89993 Background Check Statement
The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/ EEO STATEMENT
The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.
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General Description
The Venue Marketing Specialist is responsible for developing and implementing marketing strategies for the NOVA Event Services venues Richard J. Ernst Community Cultural Center and Rachel M. Schlesinger Concert Hall. This position focuses on positioning the venues as the preferred choice for performing arts groups, concert promoters, and event planners seeking professional and flexible spaces. Duties and Tasks
Develop and implement marketing strategies that highlight the value and versatility of the venues. Manage and grow social media presence to reach potential renters and industry professionals. Create compelling graphics, brochures, and digital content that showcase the spaces. Conduct outreach to performing arts organizations, concert promoters, and event producers. Build and maintain relationships with community partners and industry contacts to generate leads and repeat rentals. Track marketing efforts and recommend improvements to increase bookings. Collaborate with the rentals group to connect clients with the appropriate booking coordinators and suggest suitable venues. Provide regular updates to leadership regarding marketing initiatives and results. Serve as a subject matter expert in venue marketing and recommend industry best practices. KSAs
Strong sales and communication skills with confidence in outreach and client engagement. Ability to work independently, manage multiple projects, and stay organized. Proficiency with tools such as Canva, Adobe Creative Suite, and social media advertising platforms. Strong written and verbal communication skills. Ability to interact professionally with a wide range of clients, community members, and colleagues. Ability to effectively promote events to target audiences, using both traditional and digital channels Knowledge of marketing principles and strategies, coupled with a creative mindset to conceive and implement unique event ideas, is also essential. Minimum Work Experience
Experience in marketing and/or social media management. Experience working as an Event Coordinator, Marketing Coordinator, or Event Planner Experience in venue or event marketing. Additional Considerations
Experience with amateur or professional production organizations and community theatrical groups. Experience in the event industry, live theater, production or a related field. Experience working with higher education or nonprofit organizations. For further information and to Apply
https://jobs.vccs.edu/postings/89993 Background Check Statement
The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/ EEO STATEMENT
The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.
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