STERRY
Senior FB Ads Manager
STERRY is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. Since inception, we've helped our clients raise $100M+ USD in direct trackable revenue through online channels such as crowdfunding or e-commerce. We work seamlessly to push through client’s limitations and think not just about the client’s brand, e-commerce, and marketing. Everything we do is directly translatable into online revenue.
About the Role We are seeking a highly experienced and results-oriented Senior Facebook Ads Manager to join our fully remote team. You will be responsible for developing, implementing, and optimizing high-performing Facebook and Instagram advertising campaigns for our diverse portfolio of clients. This role requires a deep understanding of Facebook's advertising platform, a data-driven approach, and a proven track record of success in driving conversions and ROI. You will be a key player in our team, collaborating with other marketing professionals to deliver exceptional results for our clients.
Responsibilities
Strategy Development:
Develop comprehensive Facebook and Instagram advertising strategies aligned with client goals and target audiences. This includes audience research, competitive analysis, and campaign objective setting.
Campaign Management:
Set up, manage, and optimize Facebook and Instagram ad campaigns across various campaign types (e.g., conversions, traffic, brand awareness, lead generation).
Performance Monitoring & Analysis:
Continuously monitor campaign performance, analyze key metrics (e.g., CPA, ROAS, CTR, CPC), and identify areas for improvement. Provide regular performance reports to clients with actionable insights.
A/B Testing & Optimization:
Design and execute A/B tests on ad creatives, targeting parameters, and landing pages to optimize campaign performance and maximize ROI.
Budget Management:
Manage client advertising budgets effectively, ensuring efficient spend and maximizing return on investment.
Creative Collaboration:
Work closely with creative teams to develop compelling ad creatives (images, videos, copy) that resonate with target audiences.
Platform Expertise:
Stay up-to-date with the latest Facebook and Instagram advertising trends, best practices, and algorithm updates. Proactively identify and implement new strategies to improve campaign performance.
Client Communication:
Communicate regularly with clients, providing updates on campaign performance, addressing their questions, and offering strategic recommendations.
Team Collaboration:
Collaborate effectively with other team members (e.g., SEO specialists, content marketers) to ensure integrated marketing strategies.
Reporting & Documentation:
Maintain accurate records of campaign performance and prepare regular reports for internal and client use.
Qualifications
Extensive Experience:
5+ years of hands‑on experience managing and optimizing Facebook and Instagram advertising campaigns, preferably for agencies or e-commerce businesses.
Proven Track Record:
Demonstrable history of success in driving conversions, improving ROI, and achieving client goals through Facebook advertising. Be prepared to share case studies or portfolio examples.
Platform Expertise:
Deep understanding of Facebook's advertising platform, including campaign setup, targeting options, bidding strategies, and reporting metrics.
Analytical Skills:
Strong analytical skills and experience using data to make informed decisions and optimize campaign performance. Proficiency in using Facebook Ads Manager, Google Analytics, and other relevant analytics tools.
Creative Mindset:
Ability to understand creative best practices and collaborate with creative teams to develop effective ad creatives.
Excellent Communication Skills:
Excellent written and verbal communication skills, with the ability to clearly articulate campaign performance and strategic recommendations to clients.
Attention to Detail:
Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and prioritize tasks effectively.
Remote Work Experience:
Proven ability to work independently and effectively in a remote environment.
Facebook Blueprint Certification (Preferred):
Holding a Facebook Blueprint certification is a plus.
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About the Role We are seeking a highly experienced and results-oriented Senior Facebook Ads Manager to join our fully remote team. You will be responsible for developing, implementing, and optimizing high-performing Facebook and Instagram advertising campaigns for our diverse portfolio of clients. This role requires a deep understanding of Facebook's advertising platform, a data-driven approach, and a proven track record of success in driving conversions and ROI. You will be a key player in our team, collaborating with other marketing professionals to deliver exceptional results for our clients.
Responsibilities
Strategy Development:
Develop comprehensive Facebook and Instagram advertising strategies aligned with client goals and target audiences. This includes audience research, competitive analysis, and campaign objective setting.
Campaign Management:
Set up, manage, and optimize Facebook and Instagram ad campaigns across various campaign types (e.g., conversions, traffic, brand awareness, lead generation).
Performance Monitoring & Analysis:
Continuously monitor campaign performance, analyze key metrics (e.g., CPA, ROAS, CTR, CPC), and identify areas for improvement. Provide regular performance reports to clients with actionable insights.
A/B Testing & Optimization:
Design and execute A/B tests on ad creatives, targeting parameters, and landing pages to optimize campaign performance and maximize ROI.
Budget Management:
Manage client advertising budgets effectively, ensuring efficient spend and maximizing return on investment.
Creative Collaboration:
Work closely with creative teams to develop compelling ad creatives (images, videos, copy) that resonate with target audiences.
Platform Expertise:
Stay up-to-date with the latest Facebook and Instagram advertising trends, best practices, and algorithm updates. Proactively identify and implement new strategies to improve campaign performance.
Client Communication:
Communicate regularly with clients, providing updates on campaign performance, addressing their questions, and offering strategic recommendations.
Team Collaboration:
Collaborate effectively with other team members (e.g., SEO specialists, content marketers) to ensure integrated marketing strategies.
Reporting & Documentation:
Maintain accurate records of campaign performance and prepare regular reports for internal and client use.
Qualifications
Extensive Experience:
5+ years of hands‑on experience managing and optimizing Facebook and Instagram advertising campaigns, preferably for agencies or e-commerce businesses.
Proven Track Record:
Demonstrable history of success in driving conversions, improving ROI, and achieving client goals through Facebook advertising. Be prepared to share case studies or portfolio examples.
Platform Expertise:
Deep understanding of Facebook's advertising platform, including campaign setup, targeting options, bidding strategies, and reporting metrics.
Analytical Skills:
Strong analytical skills and experience using data to make informed decisions and optimize campaign performance. Proficiency in using Facebook Ads Manager, Google Analytics, and other relevant analytics tools.
Creative Mindset:
Ability to understand creative best practices and collaborate with creative teams to develop effective ad creatives.
Excellent Communication Skills:
Excellent written and verbal communication skills, with the ability to clearly articulate campaign performance and strategic recommendations to clients.
Attention to Detail:
Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and prioritize tasks effectively.
Remote Work Experience:
Proven ability to work independently and effectively in a remote environment.
Facebook Blueprint Certification (Preferred):
Holding a Facebook Blueprint certification is a plus.
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