Okta
Get to know Okta
Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box – we're looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We're building a world where Identity belongs to you.
Director, Product Marketing, Auth0 Auth0 technology is an easy‑to‑implement authentication and authorization platform designed by developers for developers. We make access to applications safe, secure, and seamless for the more than 100 million daily logins around the world. Our modern approach to identity enables this Tier 0 global service to deliver convenience, privacy, and security so customers can focus on innovation.
The Opportunity Auth0 sits at the critical intersection of developer experience, security, and identity. To win this market, we need a product marketing leader who is as comfortable with a technical audience as they are pitching to executives. We are seeking a Director of Product Marketing with deep technical roots, a bias for action, and a player‑coach mindset to lead Auth0's next chapter of growth.
This is not a "keep the lights on" role. You will be responsible for the entire Auth0 portfolio: from our established, market‑leading products to our emerging bets in areas like Agentic AI. Your goal is to position Auth0 in the market to exceed ambitious revenue growth and developer adoption targets.
What You'll Be Doing
Own the Product Narrative:
Define and manage the strategic narrative for Auth0. Use market, customer, and competitive insight to craft compelling positioning and messaging.
Lead, Mentor, and Grow a Team:
Act as a player‑coach, hiring, mentoring, and developing a small, high‑performing team of product marketers.
Orchestrate High‑Impact Launches:
Lead GTM execution for Auth0's most strategic product launches, aligning the organization and ensuring launches deliver on business goals.
Influence the Product Roadmap:
Serve as a critical partner to Product and Engineering leadership, using technical credibility and market insights to shape the future of the Auth0 platform.
Deliver the Voice of the Market:
Establish a framework for analyzing market trends, competitive threats, and customer feedback, ensuring actionable insights reach leadership and teams.
Build Strong Partnerships:
Align roadmap decisions with product management and embed the product story at the heart of every campaign with marketing.
What You'll Bring
Experience:
15+ years in a product function (product marketing, product management) in SaaS/enterprise software, with 7+ years in a people‑management role.
Player‑Coach Leadership:
Proven experience hiring, mentoring, and leading high‑performing teams while personally delivering on strategic projects.
Deep Technical Credibility:
Adept at deep product knowledge, building trust with developers, and influencing the product roadmap with sound market‑driven arguments.
Strategic Mindset:
Ability to develop and execute strategies that blend enterprise, sales‑led motions with bottom‑up, developer‑focused product‑led growth.
Bias for Action:
Thrive in a fast‑paced environment and move quickly from strategy to implementation.
Technical Storytelling:
Exceptional at communicating complex technical concepts simply and persuasively to developers and C‑level executives.
Why Join Us This is a rare opportunity to lead product marketing for a platform loved by millions of developers and trusted by thousands of enterprises. You will shape the narrative for a category leader, build and lead a team, influence future product direction, and directly drive the next chapter of Auth0's growth.
We value diversity of backgrounds and experiences, and encourage you to apply even if you don't meet every requirement.
What You Can Look Forward to as a Full‑Time Okta Employee
Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta
Compensation Annual On‑Target Compensation (OTE) for candidates located in California, Colorado, Illinois, New York, and Washington: $204,000 – $306,000 USD. Annual OTE for Canada: $185,000 – $277,000 CAD.
Benefits include health, dental, and vision insurance, 401(k), flexible spending account, paid leave (including PTO and parental leave), and equity where applicable.
Equal Opportunity Employer Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider qualified applicants with arrest and conviction records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding, please use this Form to request an accommodation. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
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Director, Product Marketing, Auth0 Auth0 technology is an easy‑to‑implement authentication and authorization platform designed by developers for developers. We make access to applications safe, secure, and seamless for the more than 100 million daily logins around the world. Our modern approach to identity enables this Tier 0 global service to deliver convenience, privacy, and security so customers can focus on innovation.
The Opportunity Auth0 sits at the critical intersection of developer experience, security, and identity. To win this market, we need a product marketing leader who is as comfortable with a technical audience as they are pitching to executives. We are seeking a Director of Product Marketing with deep technical roots, a bias for action, and a player‑coach mindset to lead Auth0's next chapter of growth.
This is not a "keep the lights on" role. You will be responsible for the entire Auth0 portfolio: from our established, market‑leading products to our emerging bets in areas like Agentic AI. Your goal is to position Auth0 in the market to exceed ambitious revenue growth and developer adoption targets.
What You'll Be Doing
Own the Product Narrative:
Define and manage the strategic narrative for Auth0. Use market, customer, and competitive insight to craft compelling positioning and messaging.
Lead, Mentor, and Grow a Team:
Act as a player‑coach, hiring, mentoring, and developing a small, high‑performing team of product marketers.
Orchestrate High‑Impact Launches:
Lead GTM execution for Auth0's most strategic product launches, aligning the organization and ensuring launches deliver on business goals.
Influence the Product Roadmap:
Serve as a critical partner to Product and Engineering leadership, using technical credibility and market insights to shape the future of the Auth0 platform.
Deliver the Voice of the Market:
Establish a framework for analyzing market trends, competitive threats, and customer feedback, ensuring actionable insights reach leadership and teams.
Build Strong Partnerships:
Align roadmap decisions with product management and embed the product story at the heart of every campaign with marketing.
What You'll Bring
Experience:
15+ years in a product function (product marketing, product management) in SaaS/enterprise software, with 7+ years in a people‑management role.
Player‑Coach Leadership:
Proven experience hiring, mentoring, and leading high‑performing teams while personally delivering on strategic projects.
Deep Technical Credibility:
Adept at deep product knowledge, building trust with developers, and influencing the product roadmap with sound market‑driven arguments.
Strategic Mindset:
Ability to develop and execute strategies that blend enterprise, sales‑led motions with bottom‑up, developer‑focused product‑led growth.
Bias for Action:
Thrive in a fast‑paced environment and move quickly from strategy to implementation.
Technical Storytelling:
Exceptional at communicating complex technical concepts simply and persuasively to developers and C‑level executives.
Why Join Us This is a rare opportunity to lead product marketing for a platform loved by millions of developers and trusted by thousands of enterprises. You will shape the narrative for a category leader, build and lead a team, influence future product direction, and directly drive the next chapter of Auth0's growth.
We value diversity of backgrounds and experiences, and encourage you to apply even if you don't meet every requirement.
What You Can Look Forward to as a Full‑Time Okta Employee
Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta
Compensation Annual On‑Target Compensation (OTE) for candidates located in California, Colorado, Illinois, New York, and Washington: $204,000 – $306,000 USD. Annual OTE for Canada: $185,000 – $277,000 CAD.
Benefits include health, dental, and vision insurance, 401(k), flexible spending account, paid leave (including PTO and parental leave), and equity where applicable.
Equal Opportunity Employer Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider qualified applicants with arrest and conviction records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding, please use this Form to request an accommodation. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr