Paid Search & SEO Specialist

Department: Media Direct Report: Sr. Media Director Title: Paid Search & SEO Specialist Level: Sr. Manager ABOUT GLUEIQ GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients POSITION SUMMARY We are seeking a highly skilled and experienced Senior Search Specialist to lead our search engine marketing (SEM) efforts. The ideal candidate will have a proven track record in managing and optimizing paid search campaigns across platforms like Google Ads, Bing, and social media channels. This role involves developing strategy, executing campaigns, analyzing performance, and collaborating with our creative and account teams to deliver impactful results for our clients. KEY RESPONSIBILITIES Develop, implement, and manage comprehensive SEM strategies for multiple clients Conduct keyword research, create compelling ad copy, and optimize landing pages Monitor, analyze, and report on campaign performance, making data-driven adjustments Stay updated with industry trends, platform updates, and best practices in paid search Collaborate with creative teams to align messaging and visual assets with campaign goals Stay up to date on AI-driven search behaviors and technologies, including AI Overviews and LLM optimization, and work with SEO and content teams to shape strategies that optimize visibility, close content gaps, and ensure competitiveness in evolving AI-powered search Manage budgets and bid strategies to maximize ROI Conduct competitor analysis and identify new opportunities for growth Provide mentorship and guidance to junior team members QUALIFICATIONS Bachelors degree in Marketing, Advertising, Communications, or a related field 6+ years of experience in paid search and SEM campaigns Proven success in managing large-scale PPC campaigns with a strong ROI focus Expertise in Google Ads, Microsoft Advertising, and analytics tools (e.g., Google Analytics, SEMrush) Certification in Google Ads and other relevant platforms Experience with SEO and integrated digital marketing strategies Familiarity with social media advertising platforms Strong analytical skills and ability to interpret data to optimize campaigns Excellent communication and collaboration skills Creative problem-solving mindset and attention to detail Commitment to work in-person at our Coral Gables office location (4) four days a week BENEFITS: Glue-IQ pays 100% of Health plan premium (health, dental, vision) Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH) 401k Profit-Sharing Plan Client-specific benefits and perks Office located in heart of Coral Gables *GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law. The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.