Lennox
Director of Marketing & Digital Experience
Lennox, West Columbia, South Carolina, United States, 29172
Director of Marketing & Digital Experience
Join to apply for the
Director of Marketing & Digital Experience
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Lennox Director of Marketing & Digital Experience
2 days ago Be among the first 25 applicants Join to apply for the
Director of Marketing & Digital Experience
role at
Lennox Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Lennox Company Overview
Allied Air Enterprises
is a division of Lennox International. We bring together the collective strengths of seven comfort brands – Armstrong Air, AirEase, Concord, Ducane, Allied, Allied Commercial and Magic-Pak to give distributors and dealers the ultimate source for heating and cooling solutions. From compact residential applications to large commercial projects, Allied Aire Enterprises redefines ease-of-business through breadth of product, resources and competencies unparalleled in the market.
Lennox (NYSE: LII)
Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description
Job Overview:
We are seeking a highly skilled and experienced Director of Marketing & Digital Experience to lead our marketing efforts, E-commerce and customer website, drive the growth, and optimize our digital products and processes to deliver intuitive, consistent, value-added customer facing digital solutions. The idea l candidate will be a strategic thinker, innovative problem-solver, and an expert in traditional and digital marketing techniques and technologies. You will be responsible for developing and executing a comprehensive marketing strategy and the digital roadmap that aligns with our business objectives, enhances our brand, and drives customer acquisition and retention, while also optimizing our products and processes.
The customer experience extends the customer-perceived value beyond our products and services enabling new opportunities to gain an advantage over our competitors inspiring customer loyalty, boosting sales and improving growth through exceptional marketing support and digital experiences.
Key Responsibilities
Strategic Leadership : Develop overall Marketing Strategy, Digital and E-Commerce comprehensive roadmaps including development and use of key milestones/KPIs as a key part of the overall Allied Air strategy. Align initiatives with the company's broader strategy and business objectives. Team Management : Lead, develop and mentor a team of professionals specializing in brand and product marketing, digital solutions, SEO (Search Engine Optimization), social media, e-commerce and content creation. Budget Management : Develop and manage the marketing budget, ensuring cost-effective strategies while maximizing ROI (Return on Investment). Content Strategy: Oversee the creation and optimization of traditional and digital content, including distributor marketing collateral, website content, blog posts, social media content, and email marketing campaigns, ensuring alignment with overall products and processes. Data Analysis: Utilize customer data and analytics to gain insights into customer behavior, preferences, and pain points, and use this information to make data driven decisions for continuously improving the customer experience Market Research: Stay up to date with industry trends, competition, and customer behavior to adapt the digital marketing strategy and inform digital product development and process improvements. Digital Products and Process Optimization: Map customer’s end-to-end experience and identify pain points along with opportunities for improvement. Work with functional application owners to develop new tools and/or enhance existing tools, building requirements, and supporting testing. Cross Functional Collaboration: Collaborate with cross-functional teams to optimize marketing products and streamline processes to enhance customer experience and efficiency Customer Satisfaction: Enhance overall customer satisfaction by delivering consistent, cohesive experiences that meet or exceed customer expectations. Develop and implement mechanisms for collecting customer feedback, such as surveys, reviews, and social media monitoring, and use this feedback to drive improvements Digital Accessibility: Ensure that digital assets and platforms are accessible to all customers, including those with disabilities, in compliance with accessibility standards
Qualifications
Qualifications
Bachelor's degree in Marketing, Business, e-Commerce, Engineering or a related field (Master's degree preferred) Minimum of 10 years of experience in marketing, brand promotion, digital development, digital strategy, e-commerce, with a proven track record of success Strong understanding of these tools specific to digital customer experience: eCommerce (Hybris, SAP), marketing (SalesForce, Adobe, DotCMS, Sproutloud) Exceptional analytical, communication and leadership skills Strong understanding of digital technologies and business value, project management methodologies Up-to-date knowledge of marketing trends, product development, and process improvement best practices Strong hands-on knowledge of Microsoft Office 365 applications (PowerPoint, Excel, Word, SharePoint) Preferred knowledge of various reporting tools (Microsoft PowerBI, Qlik, SAP BI, etc.) Preferred knowledge of interface technologies (ALE, BizTalk, MuleSoft, RFC, etc.) Strong leadership and team management skills Strong written and verbal communication skills Results-driven with a focus on achieving KPIs (Key Performance Indicators) and ROI
This position is onsite, Monday through Friday in the office.
BENEFITS
WHAT WE OFFER
Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.
New employees in this role also receive agreed upon paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.
This position is based in the office, Monday through Friday.
Our Culture
At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization. They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!
Disclaimers
The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Lennox by 2x Sign in to set job alerts for “Marketing Director” roles.
ADMISSIONS/MARKETING DIRECTOR - OAKLEAF VILLAGE
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#J-18808-Ljbffr
Join to apply for the
Director of Marketing & Digital Experience
role at
Lennox Director of Marketing & Digital Experience
2 days ago Be among the first 25 applicants Join to apply for the
Director of Marketing & Digital Experience
role at
Lennox Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Lennox Company Overview
Allied Air Enterprises
is a division of Lennox International. We bring together the collective strengths of seven comfort brands – Armstrong Air, AirEase, Concord, Ducane, Allied, Allied Commercial and Magic-Pak to give distributors and dealers the ultimate source for heating and cooling solutions. From compact residential applications to large commercial projects, Allied Aire Enterprises redefines ease-of-business through breadth of product, resources and competencies unparalleled in the market.
Lennox (NYSE: LII)
Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description
Job Overview:
We are seeking a highly skilled and experienced Director of Marketing & Digital Experience to lead our marketing efforts, E-commerce and customer website, drive the growth, and optimize our digital products and processes to deliver intuitive, consistent, value-added customer facing digital solutions. The idea l candidate will be a strategic thinker, innovative problem-solver, and an expert in traditional and digital marketing techniques and technologies. You will be responsible for developing and executing a comprehensive marketing strategy and the digital roadmap that aligns with our business objectives, enhances our brand, and drives customer acquisition and retention, while also optimizing our products and processes.
The customer experience extends the customer-perceived value beyond our products and services enabling new opportunities to gain an advantage over our competitors inspiring customer loyalty, boosting sales and improving growth through exceptional marketing support and digital experiences.
Key Responsibilities
Strategic Leadership : Develop overall Marketing Strategy, Digital and E-Commerce comprehensive roadmaps including development and use of key milestones/KPIs as a key part of the overall Allied Air strategy. Align initiatives with the company's broader strategy and business objectives. Team Management : Lead, develop and mentor a team of professionals specializing in brand and product marketing, digital solutions, SEO (Search Engine Optimization), social media, e-commerce and content creation. Budget Management : Develop and manage the marketing budget, ensuring cost-effective strategies while maximizing ROI (Return on Investment). Content Strategy: Oversee the creation and optimization of traditional and digital content, including distributor marketing collateral, website content, blog posts, social media content, and email marketing campaigns, ensuring alignment with overall products and processes. Data Analysis: Utilize customer data and analytics to gain insights into customer behavior, preferences, and pain points, and use this information to make data driven decisions for continuously improving the customer experience Market Research: Stay up to date with industry trends, competition, and customer behavior to adapt the digital marketing strategy and inform digital product development and process improvements. Digital Products and Process Optimization: Map customer’s end-to-end experience and identify pain points along with opportunities for improvement. Work with functional application owners to develop new tools and/or enhance existing tools, building requirements, and supporting testing. Cross Functional Collaboration: Collaborate with cross-functional teams to optimize marketing products and streamline processes to enhance customer experience and efficiency Customer Satisfaction: Enhance overall customer satisfaction by delivering consistent, cohesive experiences that meet or exceed customer expectations. Develop and implement mechanisms for collecting customer feedback, such as surveys, reviews, and social media monitoring, and use this feedback to drive improvements Digital Accessibility: Ensure that digital assets and platforms are accessible to all customers, including those with disabilities, in compliance with accessibility standards
Qualifications
Qualifications
Bachelor's degree in Marketing, Business, e-Commerce, Engineering or a related field (Master's degree preferred) Minimum of 10 years of experience in marketing, brand promotion, digital development, digital strategy, e-commerce, with a proven track record of success Strong understanding of these tools specific to digital customer experience: eCommerce (Hybris, SAP), marketing (SalesForce, Adobe, DotCMS, Sproutloud) Exceptional analytical, communication and leadership skills Strong understanding of digital technologies and business value, project management methodologies Up-to-date knowledge of marketing trends, product development, and process improvement best practices Strong hands-on knowledge of Microsoft Office 365 applications (PowerPoint, Excel, Word, SharePoint) Preferred knowledge of various reporting tools (Microsoft PowerBI, Qlik, SAP BI, etc.) Preferred knowledge of interface technologies (ALE, BizTalk, MuleSoft, RFC, etc.) Strong leadership and team management skills Strong written and verbal communication skills Results-driven with a focus on achieving KPIs (Key Performance Indicators) and ROI
This position is onsite, Monday through Friday in the office.
BENEFITS
WHAT WE OFFER
Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.
New employees in this role also receive agreed upon paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.
This position is based in the office, Monday through Friday.
Our Culture
At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization. They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!
Disclaimers
The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Lennox by 2x Sign in to set job alerts for “Marketing Director” roles.
ADMISSIONS/MARKETING DIRECTOR - OAKLEAF VILLAGE
Regional Director, Outreach (South Carolina)
South Carolina, United States $114,000.00-$150,000.00 2 weeks ago Regional Director of Training and Education
Regional Director of Training and Education
Director, Solution Play Go To Market Management, AI Business Solutions
South Carolina, United States $130,900.00-$272,300.00 6 hours ago Regional Business Director, Immunology Rheumatology, Southeast (Houston, Dallas, TX / Atlanta, GA, Miami, FL) - Janssen Biotech, Inc.
Columbia, SC $162,000.00-$279,450.00 1 week ago Columbia, SC $150,000.00-$200,000.00 1 week ago South Carolina, United States $130,000.00-$160,000.00 3 weeks ago South Carolina, United States $166,800.00-$250,200.00 1 day ago Regional Advocacy Director | Legislative Director, Coastal Atlantic Region
South Carolina, United States 2 weeks ago South Carolina, United States 12 hours ago South Carolina, United States 2 months ago Director of Facility Services*Weekly Pay*Benefits*
Vice President-Business Line Manager - Service Marketing & Operations
UNIV-Field Marketing and Regional Recruitment Manager-College of Health Professions
South Carolina, United States $57,334.00-$81,707.00 1 month ago Columbia, SC $70,000.00-$90,000.00 3 weeks ago Columbia, SC $90,000.00-$120,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr