Spyne
Brand Marketing Manager – U.S. Market (Onsite | Full-Time)
Spyne AI | Generative AI for Automotive Retail Who We Are
At
Spyne
, we’re reimagining how cars are marketed and sold—powered by
cutting-edge Generative AI
. What began as a bold vision to help auto dealers sell online faster with AI-generated visuals has now evolved into a
full-stack, AI-first automotive retail ecosystem
. Backed by
$16M in Series A funding
from top-tier investors like
Vertex Ventures
and
Accel
, we’re scaling rapidly: Live in
47 countries
, with aggressive expansion across the
U.S. and EU Launched
industry-first AI-powered Image & 360° solutions Achieved
5X revenue growth
in the last 15 months—on track for
3–4X growth this year Now onboarding
3,000–4,000 U.S. dealerships
to our platform What are we looking for? As we scale aggressively across the US, we're looking for a
Brand Marketing Manager
who can build a bold, authentic, and trustworthy voice for Spyne—
positioning us as the AI partner of choice for forward-thinking dealers. What You’ll Own
As Brand Marketing Manager, you will lead
brand strategy, campaign execution, and storytelling
that brings our GenAI-powered platform to life for franchise and independent dealerships alike. You will build from the ground up: A
brand that resonates
,
differentiates
, and
drives demand
in the competitive U.S. dealership space. Brand Strategy & Positioning:
Develop and evolve Spyne’s brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.) Campaign Development:
Lead end-to-end execution of
multi-channel brand campaigns
showcasing how Spyne's AI drives real ROI—from inventory listings to service lane engagement. Content Leadership:
Oversee development of high-conversion content: website messaging, case studies, videos, trade materials, email sequences, and more. Localized Messaging for Dealers:
Adapt our brand voice and assets for regional audiences across Tier 2/Tier 3 cities and dealer groups—making Spyne relevant to every lot. Partnership & OEM Marketing:
Collaborate with OEM partners, dealer networks, and field teams to
amplify brand visibility through co-marketing initiatives
. Market Intelligence:
Stay ahead of dealer sentiment, competitive messaging, and industry trends to proactively shape our brand positioning. Brand Governance:
Ensure
consistency across all touchpoints
—from sales decks to product UI copy to conference booths. What Will Make You Successful
3–5 years
of experience in
brand marketing, strategic comms, or product marketing
—ideally in
automotive tech
,
SaaS
, or
AI-first startups Proven track record of
building and scaling B2B brands
, especially in fragmented and localized markets Deep understanding of
dealership personas
and the psychology of selling into dealer groups Experience leading
full-funnel marketing campaigns
—strategy, creative, messaging, execution A knack for storytelling with
flawless writing chops
and creative judgment Ability to work
cross-functionally with product, GTM, and design teams Comfortable in a
fast-moving, ambiguous startup environment
where brand is built iteratively Deep alignment with
Spyne AI’s core values
:
Customer Obsession, Think 10X- Not 10%, Extreme Ownership, Relentless Innovation Machine Nice to Have
Experience marketing
AI/ML solutions
or automotive data platforms Exposure to
Dealer.com, CDK, Reynolds & Reynolds
, or dealer CRM tools Past participation in automotive conferences like
NADA, Digital Dealer, or NIADA Familiarity with
ad tech
,
social strategy
, or
retail media networks
targeting dealers Shape the voice of a category-defining
AI brand in automotive retail A culture built on speed, ownership, and innovation Be the
first brand hire in the US
, with full ownership and visibility Competitive compensation + ESOPs + high-impact visibility Office in
New Jersey
with direct access to US leadership and customer-facing teams Career acceleration as one of the
founding GTM members in the U.S. If you're a
storyteller, strategic thinker, and brand builder at heart
—ready to launch and scale a disruptive AI brand across America’s auto retail ecosystem—we’d love to meet you.
Apply now and
build the future of automotive AI with Spyne
.
#J-18808-Ljbffr
Spyne AI | Generative AI for Automotive Retail Who We Are
At
Spyne
, we’re reimagining how cars are marketed and sold—powered by
cutting-edge Generative AI
. What began as a bold vision to help auto dealers sell online faster with AI-generated visuals has now evolved into a
full-stack, AI-first automotive retail ecosystem
. Backed by
$16M in Series A funding
from top-tier investors like
Vertex Ventures
and
Accel
, we’re scaling rapidly: Live in
47 countries
, with aggressive expansion across the
U.S. and EU Launched
industry-first AI-powered Image & 360° solutions Achieved
5X revenue growth
in the last 15 months—on track for
3–4X growth this year Now onboarding
3,000–4,000 U.S. dealerships
to our platform What are we looking for? As we scale aggressively across the US, we're looking for a
Brand Marketing Manager
who can build a bold, authentic, and trustworthy voice for Spyne—
positioning us as the AI partner of choice for forward-thinking dealers. What You’ll Own
As Brand Marketing Manager, you will lead
brand strategy, campaign execution, and storytelling
that brings our GenAI-powered platform to life for franchise and independent dealerships alike. You will build from the ground up: A
brand that resonates
,
differentiates
, and
drives demand
in the competitive U.S. dealership space. Brand Strategy & Positioning:
Develop and evolve Spyne’s brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.) Campaign Development:
Lead end-to-end execution of
multi-channel brand campaigns
showcasing how Spyne's AI drives real ROI—from inventory listings to service lane engagement. Content Leadership:
Oversee development of high-conversion content: website messaging, case studies, videos, trade materials, email sequences, and more. Localized Messaging for Dealers:
Adapt our brand voice and assets for regional audiences across Tier 2/Tier 3 cities and dealer groups—making Spyne relevant to every lot. Partnership & OEM Marketing:
Collaborate with OEM partners, dealer networks, and field teams to
amplify brand visibility through co-marketing initiatives
. Market Intelligence:
Stay ahead of dealer sentiment, competitive messaging, and industry trends to proactively shape our brand positioning. Brand Governance:
Ensure
consistency across all touchpoints
—from sales decks to product UI copy to conference booths. What Will Make You Successful
3–5 years
of experience in
brand marketing, strategic comms, or product marketing
—ideally in
automotive tech
,
SaaS
, or
AI-first startups Proven track record of
building and scaling B2B brands
, especially in fragmented and localized markets Deep understanding of
dealership personas
and the psychology of selling into dealer groups Experience leading
full-funnel marketing campaigns
—strategy, creative, messaging, execution A knack for storytelling with
flawless writing chops
and creative judgment Ability to work
cross-functionally with product, GTM, and design teams Comfortable in a
fast-moving, ambiguous startup environment
where brand is built iteratively Deep alignment with
Spyne AI’s core values
:
Customer Obsession, Think 10X- Not 10%, Extreme Ownership, Relentless Innovation Machine Nice to Have
Experience marketing
AI/ML solutions
or automotive data platforms Exposure to
Dealer.com, CDK, Reynolds & Reynolds
, or dealer CRM tools Past participation in automotive conferences like
NADA, Digital Dealer, or NIADA Familiarity with
ad tech
,
social strategy
, or
retail media networks
targeting dealers Shape the voice of a category-defining
AI brand in automotive retail A culture built on speed, ownership, and innovation Be the
first brand hire in the US
, with full ownership and visibility Competitive compensation + ESOPs + high-impact visibility Office in
New Jersey
with direct access to US leadership and customer-facing teams Career acceleration as one of the
founding GTM members in the U.S. If you're a
storyteller, strategic thinker, and brand builder at heart
—ready to launch and scale a disruptive AI brand across America’s auto retail ecosystem—we’d love to meet you.
Apply now and
build the future of automotive AI with Spyne
.
#J-18808-Ljbffr