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Spyne

Brand Manager

Spyne, Trenton, New Jersey, United States

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Spyne Direct message the job poster from Spyne Brand Marketing Manager – U.S. Market (Onsite | Full-Time) Spyne AI | Generative AI for Automotive Retail Who We Are At

Spyne , we’re reimagining how cars are marketed and sold—powered by

cutting-edge Generative AI . What began as a bold vision to help auto dealers sell online faster with AI-generated visuals has now evolved into a

full-stack, AI-first automotive retail ecosystem . Backed by

$16M in Series A funding

from top-tier investors like

Vertex Ventures

and

Accel , we’re scaling rapidly: Live in

47 countries , with aggressive expansion across the

U.S. and EU Launched

industry-first AI-powered Image & 360° solutions Achieved

5X revenue growth

in the last 15 months—on track for

3–4X growth this year Now onboarding

3,000–4,000 U.S. dealerships

to our platform Retail AI Product

- t.ly/EyKC9 Meet our Leader in the US - Dave Purgason as Head of Business- US Series A Announcement - Spyne raising another round!! Spyne secures funding for US Expansion! What are we looking for? As we scale aggressively across the US, we're looking for a

Brand Marketing Manager

who can build a bold, authentic, and trustworthy voice for Spyne— positioning us as the AI partner of choice for forward-thinking dealers. What You’ll Own As Brand Marketing Manager, you will lead

brand strategy, campaign execution, and storytelling

that brings our GenAI-powered platform to life for franchise and independent dealerships alike. You will build from the ground up: A

brand that resonates ,

differentiates , and

drives demand

in the competitive U.S. dealership space. Brand Strategy & Positioning:

Develop and evolve Spyne’s brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.) Campaign Development:

Lead end-to-end execution of

multi-channel brand campaigns

showcasing how Spyne's AI drives real ROI—from inventory listings to service lane engagement. Content Leadership:

Oversee development of high-conversion content: website messaging, case studies, videos, trade materials, email sequences, and more. Localized Messaging for Dealers:

Adapt our brand voice and assets for regional audiences across Tier 2/Tier 3 cities and dealer groups—making Spyne relevant to every lot. Partnership & OEM Marketing:

Collaborate with OEM partners, dealer networks, and field teams to

amplify brand visibility through co-marketing initiatives . Market Intelligence:

Stay ahead of dealer sentiment, competitive messaging, and industry trends to proactively shape our brand positioning. Brand Governance:

Ensure

consistency across all touchpoints —from sales decks to product UI copy to conference booths. What Will Make You Successful 3–5 years

of experience in

brand marketing, strategic comms, or product marketing —ideally in

automotive tech ,

SaaS , or

AI-first startups Must have experience of working with automotive companies in the US market Proven track record of

building and scaling B2B brands , especially in fragmented and localized markets Deep understanding of

dealership personas

and the psychology of selling into dealer groups Experience leading

full-funnel marketing campaigns —strategy, creative, messaging, execution A knack for storytelling with

flawless writing chops

and creative judgment Ability to work

cross-functionally with product, GTM, and design teams Comfortable in a

fast-moving, ambiguous startup environment

where brand is built iteratively Deep alignment with

Spyne AI’s core values :

Customer Obsession, Think 10X- Not 10%, Extreme Ownership, Relentless Innovation Machine Nice to Have Experience marketing

AI/ML solutions

or automotive data platforms Exposure to

Dealer.com, CDK, Reynolds & Reynolds , or dealer CRM tools Past participation in automotive conferences like

NADA, Digital Dealer, or NIADA Familiarity with

ad tech ,

social strategy , or

retail media networks

targeting dealers Shape the voice of a category-defining

AI brand in automotive retail A culture built on speed, ownership, and innovation Be the

first brand hire in the US , with full ownership and visibility Competitive compensation + ESOPs + high-impact visibility Office in

New Jersey

with direct access to US leadership and customer-facing teams Career acceleration as one of the

founding GTM members in the U.S. If you're a

storyteller, strategic thinker, and brand builder at heart —ready to launch and scale a disruptive AI brand across America’s auto retail ecosystem—we’d love to meet you. Apply now and

build the future of automotive AI with Spyne . Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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