Launch Potato
Senior Machine Learning Engineer, Ad Performance
Launch Potato, Tucson, Arizona, United States, 85718
Overview
Senior Machine Learning Engineer, Ad Performance at Launch Potato. Join to apply for the Senior Machine Learning Engineer, Ad Performance role at Launch Potato. Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization. In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale. COMPENSATION:
$165,000 - $215,000 per year, paid semi-monthly. Responsibilities
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously. Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance. Build scalable infrastructure to support real-time ad decisioning across millions of requests per day. Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs. Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery. Collaborate with global teams across product, data, and engineering to launch high-impact ad features. Stay ahead of emerging technologies and integrate them into the ML stack when they create competitive advantage. Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems. Proven experience optimizing ad performance using both mature models and emerging ML technologies. Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV. Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch). Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP). Strong analytical problem-solving skills with a proven track record of delivering measurable results. Excellent communication, teamwork, and project management skills. Outcome & Collaboration
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously. Collaborate with global teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at scale. Conduct experiments to measure model impact on business KPIs and drive improvements in real-time ad decisioning. Company & Benefits
We are committed to diversity, inclusion, and equal employment opportunity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, disability, or other protected characteristics. Total Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, with future increases based on company and personal performance.
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Senior Machine Learning Engineer, Ad Performance at Launch Potato. Join to apply for the Senior Machine Learning Engineer, Ad Performance role at Launch Potato. Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization. In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale. COMPENSATION:
$165,000 - $215,000 per year, paid semi-monthly. Responsibilities
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously. Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance. Build scalable infrastructure to support real-time ad decisioning across millions of requests per day. Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs. Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery. Collaborate with global teams across product, data, and engineering to launch high-impact ad features. Stay ahead of emerging technologies and integrate them into the ML stack when they create competitive advantage. Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems. Proven experience optimizing ad performance using both mature models and emerging ML technologies. Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV. Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch). Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP). Strong analytical problem-solving skills with a proven track record of delivering measurable results. Excellent communication, teamwork, and project management skills. Outcome & Collaboration
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously. Collaborate with global teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at scale. Conduct experiments to measure model impact on business KPIs and drive improvements in real-time ad decisioning. Company & Benefits
We are committed to diversity, inclusion, and equal employment opportunity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, disability, or other protected characteristics. Total Compensation: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, with future increases based on company and personal performance.
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