BioSpace
Senior Campaign Operations Project Manager
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Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas—immunology, oncology, neuroscience, and eye care—and products and services in our Allergan Aesthetics portfolio.
Job Description
The Senior Campaign Operations Project Manager is part of the AbbVie Digital Lab team and will be responsible for an integral part of the Consumer CRM team. The role leads day-to-day management, execution, and delivery of CRM projects across AbbVie’s consumer commercial brands, focusing on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.
Responsibilities
Day‑to‑day management and oversight of highly complex brand CRM engagements, including developing project plans, creating status reports, conducting weekly status meetings, and communicating with all stakeholders to ensure on‑time, flawless execution.
Learn the business for the respective therapeutic areas/brands.
Work with multiple departments and agencies throughout project development and implementation to keep projects on time and meet all requirements.
Lead and manage junior team members’ day‑to‑day work and perform QA of their programs.
Proactively manage workload, improve brand campaigns to meet objectives and goals by reviewing performance, identifying optimization opportunities, and communicating them to the marketing team.
Develop and maintain project documents, timelines, proofing checklists, and status reports; possess minute‑by‑minute knowledge of all work in progress, identify risks and mitigation strategies.
Partner with cross‑functional and agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
Document change requests, notify the team, understand timeline implications, and pursue standardization, automation, and process improvement.
Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership.
Identify issues or concerns with cross‑functional and agency partners, determine root causes, and recommend corrective action.
Monitor campaign performance and provide proactive engagement recommendations.
Own and manage the planning process with brands, internal teams, and agency partners, conducting check‑ins to track actual activity and manage resources.
Stay current with IIx marketing and email industry best practices and technology through professional organizations, seminars, and conferences; provide recommendations to the Associate Director.
Prepare well‑organized, clear, and concise communications and set clear expectations; conduct quarterly business reviews with brand and omnichannel leaders.
Key AbbVie Leadership Competencies
Positive all‑for‑one approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Fast learner who grasps essence and can change course quickly.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and is open to suggestions.
Embraces ideas of others, nurtures innovation, and manages innovation to reality.
Qualifications
Bachelor’s degree in business, marketing, or equivalent experience.
5–8 years of experience in database marketing, CRM, email, digital, direct mail, or 1:1 marketing.
Minimum 5 years of hands‑on client service or account/response management experience.
Expert level understanding of omnichannel campaign processes (email, SMS, web, social, direct mail, paid media).
Digital marketing or interactive agency experience is a plus.
Demonstrated ability to lead and manage multiple projects simultaneously in a fast‑paced, dynamic environment.
Track record of working across an organization to get things done; excellent written, verbal, and interpersonal communication skills.
Analytical ability to identify optimization opportunities and resolve program‑related issues.
Enthusiastic, solution‑oriented attitude toward new work.
Exceptional knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
Ability to work independently without day‑to‑day supervision.
Additional Information
The compensation range described is the range of possible base pay based on the job grade for this position. Individual compensation will vary by location and may evolve.
We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
This job is eligible for short‑term and long‑term incentive programs.
Equal Opportunity Employer AbbVie is an equal‑opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community.
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Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas—immunology, oncology, neuroscience, and eye care—and products and services in our Allergan Aesthetics portfolio.
Job Description
The Senior Campaign Operations Project Manager is part of the AbbVie Digital Lab team and will be responsible for an integral part of the Consumer CRM team. The role leads day-to-day management, execution, and delivery of CRM projects across AbbVie’s consumer commercial brands, focusing on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.
Responsibilities
Day‑to‑day management and oversight of highly complex brand CRM engagements, including developing project plans, creating status reports, conducting weekly status meetings, and communicating with all stakeholders to ensure on‑time, flawless execution.
Learn the business for the respective therapeutic areas/brands.
Work with multiple departments and agencies throughout project development and implementation to keep projects on time and meet all requirements.
Lead and manage junior team members’ day‑to‑day work and perform QA of their programs.
Proactively manage workload, improve brand campaigns to meet objectives and goals by reviewing performance, identifying optimization opportunities, and communicating them to the marketing team.
Develop and maintain project documents, timelines, proofing checklists, and status reports; possess minute‑by‑minute knowledge of all work in progress, identify risks and mitigation strategies.
Partner with cross‑functional and agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
Document change requests, notify the team, understand timeline implications, and pursue standardization, automation, and process improvement.
Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership.
Identify issues or concerns with cross‑functional and agency partners, determine root causes, and recommend corrective action.
Monitor campaign performance and provide proactive engagement recommendations.
Own and manage the planning process with brands, internal teams, and agency partners, conducting check‑ins to track actual activity and manage resources.
Stay current with IIx marketing and email industry best practices and technology through professional organizations, seminars, and conferences; provide recommendations to the Associate Director.
Prepare well‑organized, clear, and concise communications and set clear expectations; conduct quarterly business reviews with brand and omnichannel leaders.
Key AbbVie Leadership Competencies
Positive all‑for‑one approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Fast learner who grasps essence and can change course quickly.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and is open to suggestions.
Embraces ideas of others, nurtures innovation, and manages innovation to reality.
Qualifications
Bachelor’s degree in business, marketing, or equivalent experience.
5–8 years of experience in database marketing, CRM, email, digital, direct mail, or 1:1 marketing.
Minimum 5 years of hands‑on client service or account/response management experience.
Expert level understanding of omnichannel campaign processes (email, SMS, web, social, direct mail, paid media).
Digital marketing or interactive agency experience is a plus.
Demonstrated ability to lead and manage multiple projects simultaneously in a fast‑paced, dynamic environment.
Track record of working across an organization to get things done; excellent written, verbal, and interpersonal communication skills.
Analytical ability to identify optimization opportunities and resolve program‑related issues.
Enthusiastic, solution‑oriented attitude toward new work.
Exceptional knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
Ability to work independently without day‑to‑day supervision.
Additional Information
The compensation range described is the range of possible base pay based on the job grade for this position. Individual compensation will vary by location and may evolve.
We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
This job is eligible for short‑term and long‑term incentive programs.
Equal Opportunity Employer AbbVie is an equal‑opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community.
#J-18808-Ljbffr