T-Mobile
Senior Digital Channel Manager – Broadband
Join to apply for the
Senior Digital Channel Manager – Broadband
role at
T-Mobile .
Location: Hybrid (3 days in office).
We’re looking for a bold, data-driven digital leader to accelerate T-Mobile’s broadband growth story across all digital ecosystems. As the Senior Digital Channel Manager – Broadband, you’ll own the strategy, execution, and performance of the digital acquisition channels—spanning both assisted and unassisted flows.
You’ll be the connective tissue between Product, Marketing, BI, Tech, and Sales to drive frictionless digital sales, optimize customer journeys, and ensure our broadband offerings show up powerfully wherever customers engage across our digital flows.
What You’ll Do
Own the digital commercial channel strategy: Lead the roadmap for broadband sales across all digital channels—including T-Mobile.com, MetrobyT-Mobile.com, myTMO, app, and third-party digital partners.
Drive growth: Optimize digital funnel performance from awareness to conversion, balancing volume, cost, and customer experience.
Integrate assisted + unassisted flows: Partner with inbound and outbound sales channels to deliver seamless hand-offs and omnichannel continuity.
Lead digital capability development: Work cross‑functionally with Product, Tech, and BI to improve targeting, personalization, measurement, and offer presentation.
Deliver channel performance: Track and report on acquisition KPIs, conversion rates, and QGP delivery—highlighting risks and opportunities weekly to leadership and partners.
Commercialize broadband campaigns: Ensure marketing, pricing, and promotional efforts are activated flawlessly across digital experiences.
Champion customer experience: Surface insights and advocate for simplification, speed, and self‑service improvements.
Collaborate cross‑functionally: Partner with Enablement, Marketing, Product, and Ops to align on goals and deliver measurable outcomes.
What You’ll Bring
7+ years in channel enablement, marketing operations, or program management—ideally in telecom, tech, or consumer services.
Proven success driving acquisition performance through digital sales and omnichannel integration.
Strong analytical mindset with experience using Adobe Analytics, GA4, Power BI, or similar platforms.
Experience working closely with cross‑functional partners across Product, Tech, Marketing, and Care.
Excellent communication and storytelling skills, able to influence both executive and operational stakeholders.
Hands‑on experience managing digital campaigns, conversion optimization, and customer journey improvements.
Bachelor’s degree required; Master’s preferred.
Base Pay Range: $109,300 – $197,200.
Corporate Bonus Target: 20%.
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500.
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Senior Digital Channel Manager – Broadband
role at
T-Mobile .
Location: Hybrid (3 days in office).
We’re looking for a bold, data-driven digital leader to accelerate T-Mobile’s broadband growth story across all digital ecosystems. As the Senior Digital Channel Manager – Broadband, you’ll own the strategy, execution, and performance of the digital acquisition channels—spanning both assisted and unassisted flows.
You’ll be the connective tissue between Product, Marketing, BI, Tech, and Sales to drive frictionless digital sales, optimize customer journeys, and ensure our broadband offerings show up powerfully wherever customers engage across our digital flows.
What You’ll Do
Own the digital commercial channel strategy: Lead the roadmap for broadband sales across all digital channels—including T-Mobile.com, MetrobyT-Mobile.com, myTMO, app, and third-party digital partners.
Drive growth: Optimize digital funnel performance from awareness to conversion, balancing volume, cost, and customer experience.
Integrate assisted + unassisted flows: Partner with inbound and outbound sales channels to deliver seamless hand-offs and omnichannel continuity.
Lead digital capability development: Work cross‑functionally with Product, Tech, and BI to improve targeting, personalization, measurement, and offer presentation.
Deliver channel performance: Track and report on acquisition KPIs, conversion rates, and QGP delivery—highlighting risks and opportunities weekly to leadership and partners.
Commercialize broadband campaigns: Ensure marketing, pricing, and promotional efforts are activated flawlessly across digital experiences.
Champion customer experience: Surface insights and advocate for simplification, speed, and self‑service improvements.
Collaborate cross‑functionally: Partner with Enablement, Marketing, Product, and Ops to align on goals and deliver measurable outcomes.
What You’ll Bring
7+ years in channel enablement, marketing operations, or program management—ideally in telecom, tech, or consumer services.
Proven success driving acquisition performance through digital sales and omnichannel integration.
Strong analytical mindset with experience using Adobe Analytics, GA4, Power BI, or similar platforms.
Experience working closely with cross‑functional partners across Product, Tech, Marketing, and Care.
Excellent communication and storytelling skills, able to influence both executive and operational stakeholders.
Hands‑on experience managing digital campaigns, conversion optimization, and customer journey improvements.
Bachelor’s degree required; Master’s preferred.
Base Pay Range: $109,300 – $197,200.
Corporate Bonus Target: 20%.
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500.
#J-18808-Ljbffr