PayPal
Sr Specialist, Consumer Paid Media - Retail Media Networks
PayPal, Chicago, Illinois, United States, 60290
Sr Specialist, Consumer Paid Media - Retail Media Networks
Join to apply for the
Sr Specialist, Consumer Paid Media - Retail Media Networks
role at
PayPal
Company Overview PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two‑sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third‑party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other.
We offer merchants an end‑to‑end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross‑border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross‑border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Description Summary As a Paid Media Marketing Senior Specialist – Retail Media Networks, you will have a significant impact on PayPal’s ability to share our core mission to consumers. Marketing Senior Specialists come with sharp analytical skills, a passion for working in a highly collaborative and values‑driven environment, and a track record of successfully building, launching, and managing effective marketing campaigns. This person will spearhead our rapidly growing retail media networks strategy to achieve brand and performance growth. They will also partner closely with our Partnerships, PayPal Ads, and Commercial Sales teams to develop a retail media strategy in the context of wider Partner, Ads, and Commercial Sales goals. This position requires a dynamic individual capable of collaborating with Analytics, Brand, Legal, MarTech, and media agency teams. Our ideal candidate is highly data‑driven, influential, organized, and accountable.
Essential Responsibilities
Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
Activate co‑branding campaigns, product launches, and report results to leadership
Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
Write experiment briefs, testing plans, and coordinate end‑to‑end implementation
Monitor experiments post‑launch, identify insights, and optimize in‑flight results
Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Expected Qualifications
3+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience
Additional Responsibilities
6+ years experience in digital marketing; experience in Retail Media Networks, Programmatic Display preferred
4+ years experience in working cross‑functionally with Analytics/MarTech teams
4+ years experience working cross‑functionally with Creative teams, including writing briefs, providing creative feedback, and proper creative handoff processing between Creative, Media, and Partner teams
Proven ability to develop and implement effective paid media strategies aligned with core business objectives
Strong organizational and project management skills when owning multiple workstreams and ability to use these tools to manage and communicate effectively to stakeholders and leaders
Operate autonomously to deliver results and self‑starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
Ability to identify priorities and self‑manage workflows
Strong analytical and data‑driven mindset to draw out actionable insights and make data‑backed decisions
Experience in managing an agency team, including planning, prioritization, and guidance
Strong track record of working with external vendors and internal partners, e.g. media and creative agencies
Comfortable with communicating and pitching growth opportunities to leadership and stakeholders
Thrives in a fast‑paced environment
High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
Naturally curious and dive‑head‑first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
Strongly resonate and aim to manifest our company‑wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
Bachelor’s Degree required
Compensation The U.S. national annual pay range for this role is
$84,500 to $140,250 . The total compensation may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit
https://www.paypalbenefits.com .
Benefits At PayPal, we’re committed to building an equitable and inclusive global economy. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit
https://www.paypalbenefits.com .
Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at
paypalglobaltalentacquisition@paypal.com .
Belonging at PayPal Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
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Sr Specialist, Consumer Paid Media - Retail Media Networks
role at
PayPal
Company Overview PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two‑sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third‑party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other.
We offer merchants an end‑to‑end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross‑border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross‑border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Description Summary As a Paid Media Marketing Senior Specialist – Retail Media Networks, you will have a significant impact on PayPal’s ability to share our core mission to consumers. Marketing Senior Specialists come with sharp analytical skills, a passion for working in a highly collaborative and values‑driven environment, and a track record of successfully building, launching, and managing effective marketing campaigns. This person will spearhead our rapidly growing retail media networks strategy to achieve brand and performance growth. They will also partner closely with our Partnerships, PayPal Ads, and Commercial Sales teams to develop a retail media strategy in the context of wider Partner, Ads, and Commercial Sales goals. This position requires a dynamic individual capable of collaborating with Analytics, Brand, Legal, MarTech, and media agency teams. Our ideal candidate is highly data‑driven, influential, organized, and accountable.
Essential Responsibilities
Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
Activate co‑branding campaigns, product launches, and report results to leadership
Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
Write experiment briefs, testing plans, and coordinate end‑to‑end implementation
Monitor experiments post‑launch, identify insights, and optimize in‑flight results
Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Expected Qualifications
3+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience
Additional Responsibilities
6+ years experience in digital marketing; experience in Retail Media Networks, Programmatic Display preferred
4+ years experience in working cross‑functionally with Analytics/MarTech teams
4+ years experience working cross‑functionally with Creative teams, including writing briefs, providing creative feedback, and proper creative handoff processing between Creative, Media, and Partner teams
Proven ability to develop and implement effective paid media strategies aligned with core business objectives
Strong organizational and project management skills when owning multiple workstreams and ability to use these tools to manage and communicate effectively to stakeholders and leaders
Operate autonomously to deliver results and self‑starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
Ability to identify priorities and self‑manage workflows
Strong analytical and data‑driven mindset to draw out actionable insights and make data‑backed decisions
Experience in managing an agency team, including planning, prioritization, and guidance
Strong track record of working with external vendors and internal partners, e.g. media and creative agencies
Comfortable with communicating and pitching growth opportunities to leadership and stakeholders
Thrives in a fast‑paced environment
High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
Naturally curious and dive‑head‑first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
Strongly resonate and aim to manifest our company‑wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
Bachelor’s Degree required
Compensation The U.S. national annual pay range for this role is
$84,500 to $140,250 . The total compensation may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit
https://www.paypalbenefits.com .
Benefits At PayPal, we’re committed to building an equitable and inclusive global economy. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit
https://www.paypalbenefits.com .
Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at
paypalglobaltalentacquisition@paypal.com .
Belonging at PayPal Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
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