Jobs via Dice
Senior Marketing Data Analyst
The Global Marketing Engines and Experiences (E&E) team within Microsoft is responsible for delivering integrated marketing experiences by building, running, and innovating a globally scaled engine to provide connected journeys that delight customers and create fans. The Marketing Analytics and Data Science team within E&E enables data-driven decision making by providing data products and insights that measure marketing performance and impact, deepen understanding of customer behavior, and drive marketing efficiency and ROI.
We are looking for a Senior Marketing Data Analyst who thrives at the intersection of data, digital marketing, and business impact – someone who can transform complex data across multiple systems into clear narratives that influence strategic marketing and investment decisions.
As a Senior Marketing Data Analyst in E&E, you will create intelligent tools, analyze and deliver insights that drive results for product marketers and sales partners with rapidly evolving requirements. You will connect data across Microsoft's marketing ecosystem, including Adobe, Marketo, Sprinklr, and event registration systems, to attribute marketing efforts to key outcomes such as registrations and pipeline performance. You will design end-to-end attribution frameworks that clarify the true impact of email, social, and paid media channels on demand generation performance and deliver executive-ready dashboards and automated insights that empower marketing leaders to make faster, more informed decisions.
Responsibilities
Channel Attribution & Marketing Impact
Build and optimize attribution models that connect social, paid, and email channels to registrations, event attendance, and pipeline outcomes.
Integrate and normalize data across Adobe, Marketo, Sprinklr, and event systems to create a unified view of marketing performance.
Identify patterns and correlations in multichannel engagement data to inform targeting and media optimization strategies.
Executive Reporting & Insights
Develop automated, executive-ready dashboards that clearly communicate marketing performance, ROI, and channel contribution to business outcomes.
Partner with demand generation and product marketing teams to translate insights into recommendations that improve channel efficiency and engagement quality.
Deliver recurring reporting packages that support leadership decision cycles and business planning rhythms.
Analytics Development & Enablement
Design and implement scalable reporting tools and self-service dashboards that democratize access to performance insights.
Collaborate with Data Services to ensure underlying datasets are accurate, compliant, and ready for analytical use.
Apply statistical and analytical techniques (e.g., regression, time-series forecasting) to assess campaign effectiveness and predict performance trends.
Storytelling & Business Partnership
Transform data into compelling business narratives, bridging marketing activity, customer behavior, and measurable business impact.
Partner cross-functionally with engineering, product marketing, and media teams to inform investment and optimization decisions.
Serve as a subject matter specialist on channel attribution and social performance analytics across E&E.
Other
Embody our culture and values.
Qualifications
Required/minimum Qualifications
Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.
4+ years of hands‑on experience analyzing B2B marketing performance data, with a focus on attribution modeling, social media engagement metrics, and awareness of paid media/acquisition campaigns.
4+ years of experience proven ability to integrate and interpret multi‑touch attribution data, lead and account‑level profiles, and marketing/sales funnel analytics from disparate sources (CRM, ad platforms, social channels, and internal data systems).
4+ years of experience applying quantitative methods, data modeling, and statistical techniques to optimize marketing ROI and channel performance.
4+ years building attribution frameworks and incrementality testing for paid and organic social campaigns.
4+ years writing efficient, readable, and extensible code for data processing and modeling.
Additional or preferred qualifications
Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 6+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 8+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.
Data Analytics IC4 – The typical base pay range for this role across the U.S. is USD $106,400 – $203,600 per year. The base pay range in the San Francisco Bay area and New York City metropolitan area is USD $137,600 – $222,600 per year.
Microsoft will accept applications for the role until November 7, 2025.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
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We are looking for a Senior Marketing Data Analyst who thrives at the intersection of data, digital marketing, and business impact – someone who can transform complex data across multiple systems into clear narratives that influence strategic marketing and investment decisions.
As a Senior Marketing Data Analyst in E&E, you will create intelligent tools, analyze and deliver insights that drive results for product marketers and sales partners with rapidly evolving requirements. You will connect data across Microsoft's marketing ecosystem, including Adobe, Marketo, Sprinklr, and event registration systems, to attribute marketing efforts to key outcomes such as registrations and pipeline performance. You will design end-to-end attribution frameworks that clarify the true impact of email, social, and paid media channels on demand generation performance and deliver executive-ready dashboards and automated insights that empower marketing leaders to make faster, more informed decisions.
Responsibilities
Channel Attribution & Marketing Impact
Build and optimize attribution models that connect social, paid, and email channels to registrations, event attendance, and pipeline outcomes.
Integrate and normalize data across Adobe, Marketo, Sprinklr, and event systems to create a unified view of marketing performance.
Identify patterns and correlations in multichannel engagement data to inform targeting and media optimization strategies.
Executive Reporting & Insights
Develop automated, executive-ready dashboards that clearly communicate marketing performance, ROI, and channel contribution to business outcomes.
Partner with demand generation and product marketing teams to translate insights into recommendations that improve channel efficiency and engagement quality.
Deliver recurring reporting packages that support leadership decision cycles and business planning rhythms.
Analytics Development & Enablement
Design and implement scalable reporting tools and self-service dashboards that democratize access to performance insights.
Collaborate with Data Services to ensure underlying datasets are accurate, compliant, and ready for analytical use.
Apply statistical and analytical techniques (e.g., regression, time-series forecasting) to assess campaign effectiveness and predict performance trends.
Storytelling & Business Partnership
Transform data into compelling business narratives, bridging marketing activity, customer behavior, and measurable business impact.
Partner cross-functionally with engineering, product marketing, and media teams to inform investment and optimization decisions.
Serve as a subject matter specialist on channel attribution and social performance analytics across E&E.
Other
Embody our culture and values.
Qualifications
Required/minimum Qualifications
Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.
4+ years of hands‑on experience analyzing B2B marketing performance data, with a focus on attribution modeling, social media engagement metrics, and awareness of paid media/acquisition campaigns.
4+ years of experience proven ability to integrate and interpret multi‑touch attribution data, lead and account‑level profiles, and marketing/sales funnel analytics from disparate sources (CRM, ad platforms, social channels, and internal data systems).
4+ years of experience applying quantitative methods, data modeling, and statistical techniques to optimize marketing ROI and channel performance.
4+ years building attribution frameworks and incrementality testing for paid and organic social campaigns.
4+ years writing efficient, readable, and extensible code for data processing and modeling.
Additional or preferred qualifications
Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 6+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 8+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.
Data Analytics IC4 – The typical base pay range for this role across the U.S. is USD $106,400 – $203,600 per year. The base pay range in the San Francisco Bay area and New York City metropolitan area is USD $137,600 – $222,600 per year.
Microsoft will accept applications for the role until November 7, 2025.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
#J-18808-Ljbffr