Masimo Consumer
Sound United | Senior Director, Brand Marketing
Masimo Consumer, Carlsbad, California, United States, 92002
Sound United | Senior Director, Brand Marketing
Join Masimo Consumer as Senior Director, Brand Marketing – Performance Brands. Location: Carlsbad, CA. Reports to: VP, Brand Marketing.
This is a unique opportunity to lead the brand direction of some of the most respected and dynamic names in performance audio — Denon, Polk Audio, and Definitive Technology — as Senior Brand Marketing Director within the global Brand Marketing team.
As Senior Director, Brand Marketing, you’ll be responsible for shaping the strategy, voice, and global execution of these brands, ensuring they deliver distinctive, compelling, and competitive positioning in a highly dynamic market. You’ll lead a growing team of brand marketers, drive brand awareness, relevance, and commercial impact through creative campaigns, smart storytelling, and strong cross‑functional alignment.
This is a leadership role ideal for someone who thrives on building and revitalizing brands, connecting product innovation with customer insight, and delivering performance through both creativity and commercial strategy.
What You’ll Do
Develop and evolve brand strategies for Denon, Polk, and Definitive Technology, ensuring clear positioning and messaging.
Lead the brand marketing calendar, including product launches, seasonal campaigns, and ongoing storytelling.
Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth.
Collaborate with Creative Services, agencies, and cross‑functional teams to produce global campaign toolkits and content.
Align with Sales, Product, and Regional Marketing teams to ensure consistent execution and brand integrity.
Mentor and grow a team of brand and content marketers, fostering a culture of creativity and inclusion.
Use consumer insights and market trends to inform strategy and creative direction.
Monitor and optimize campaign performance across retail, digital, direct‑to‑consumer, and social channels.
Support PR, DTC, and channel marketing teams with engaging content across the customer journey.
Manage budgets and track ROI to measure the impact of brand initiatives.
Represent Performance Brands in cross‑functional leadership forums to foster collaboration and alignment.
What You Bring Required:
Bachelor’s degree in Marketing, Communications, Business, or related field.
12+ years of experience in brand or product marketing, with a strong record of leading performance or lifestyle brands.
Strategic mindset with creative vision and business acumen.
Proven leadership in managing teams and external agencies.
Experience working in global, collaborative environments.
Strong communication and presentation skills.
Ability to lead full‑cycle campaigns—from planning to execution and optimization.
Deep understanding of consumer behavior, brand building, and storytelling.
Preferred:
Experience in consumer electronics, audio, or technology.
Background in evolving brand positioning in competitive markets.
Familiarity with DTC, omnichannel retail, and integrated marketing.
Knowledge of brand and performance marketing KPIs.
Passion for sound, design, and the role of audio in everyday life.
Salary Range: $193K–$225K plus benefits, plus up to 25% AIP based on company, department, and individual performance.
About Sound United Sound United is a portfolio of eight legendary audio brands: Bowers & Wilkins®, Denon®, Polk Audio®, Marantz®, Definitive Technology®, Classé®, and Boston Acoustics®. With over 300 years of innovative audio and home solution expertise, Sound United improves lives by creating distinct and immersive listening experiences for a wide range of consumers in more than 130 countries.
We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Sound United has a global presence and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels, and associates in the United States, Europe, Japan, China, and other parts of Asia.
Excellent compensation, benefits, and work environment. Join Sound United and help us build an even greater company together.
#J-18808-Ljbffr
This is a unique opportunity to lead the brand direction of some of the most respected and dynamic names in performance audio — Denon, Polk Audio, and Definitive Technology — as Senior Brand Marketing Director within the global Brand Marketing team.
As Senior Director, Brand Marketing, you’ll be responsible for shaping the strategy, voice, and global execution of these brands, ensuring they deliver distinctive, compelling, and competitive positioning in a highly dynamic market. You’ll lead a growing team of brand marketers, drive brand awareness, relevance, and commercial impact through creative campaigns, smart storytelling, and strong cross‑functional alignment.
This is a leadership role ideal for someone who thrives on building and revitalizing brands, connecting product innovation with customer insight, and delivering performance through both creativity and commercial strategy.
What You’ll Do
Develop and evolve brand strategies for Denon, Polk, and Definitive Technology, ensuring clear positioning and messaging.
Lead the brand marketing calendar, including product launches, seasonal campaigns, and ongoing storytelling.
Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth.
Collaborate with Creative Services, agencies, and cross‑functional teams to produce global campaign toolkits and content.
Align with Sales, Product, and Regional Marketing teams to ensure consistent execution and brand integrity.
Mentor and grow a team of brand and content marketers, fostering a culture of creativity and inclusion.
Use consumer insights and market trends to inform strategy and creative direction.
Monitor and optimize campaign performance across retail, digital, direct‑to‑consumer, and social channels.
Support PR, DTC, and channel marketing teams with engaging content across the customer journey.
Manage budgets and track ROI to measure the impact of brand initiatives.
Represent Performance Brands in cross‑functional leadership forums to foster collaboration and alignment.
What You Bring Required:
Bachelor’s degree in Marketing, Communications, Business, or related field.
12+ years of experience in brand or product marketing, with a strong record of leading performance or lifestyle brands.
Strategic mindset with creative vision and business acumen.
Proven leadership in managing teams and external agencies.
Experience working in global, collaborative environments.
Strong communication and presentation skills.
Ability to lead full‑cycle campaigns—from planning to execution and optimization.
Deep understanding of consumer behavior, brand building, and storytelling.
Preferred:
Experience in consumer electronics, audio, or technology.
Background in evolving brand positioning in competitive markets.
Familiarity with DTC, omnichannel retail, and integrated marketing.
Knowledge of brand and performance marketing KPIs.
Passion for sound, design, and the role of audio in everyday life.
Salary Range: $193K–$225K plus benefits, plus up to 25% AIP based on company, department, and individual performance.
About Sound United Sound United is a portfolio of eight legendary audio brands: Bowers & Wilkins®, Denon®, Polk Audio®, Marantz®, Definitive Technology®, Classé®, and Boston Acoustics®. With over 300 years of innovative audio and home solution expertise, Sound United improves lives by creating distinct and immersive listening experiences for a wide range of consumers in more than 130 countries.
We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Sound United has a global presence and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels, and associates in the United States, Europe, Japan, China, and other parts of Asia.
Excellent compensation, benefits, and work environment. Join Sound United and help us build an even greater company together.
#J-18808-Ljbffr