Washington Nationals
Director, Partnership Solutions
Washington Nationals, Washington, District of Columbia, us, 20022
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Director, Partnership Solutions
role at
Washington Nationals .
The Corporate Partnership Solutions team is a new function within the overarching Corporate Partnerships department at the Washington Nationals, helping the organization with its partnership sales, retention and renewal efforts. The Solutions team serves as an internal agency for the department, responsible for crafting the strategic approach to partnerships, building compelling partnership stories, identifying new commercial opportunities, creating impactful marketing solutions for prospects and partners and measuring ROI against KPIs and other valuation metrics.
Reporting to the Executive Director of Corporate Partnership Solutions, the Director will be responsible for monitoring, optimizing and reporting the effectiveness of partner campaigns, delivering audience insights to inform strategy for prospective and current partners and identifying opportunities to create best practices across commercial measurement. The role will also strengthen prospective partner proposals and optimize current partner campaigns through data, driving new, renewal and upsell business opportunities. Deep cross‑functional collaboration with other Nationals departments is essential.
The ideal candidate will have a passion for storytelling through data with a strong ability to synthesize insights from a variety of sources into clear, actionable narratives that resonate with both internal and external stakeholders. This role is best suited for an analytical and creative professional well‑versed in brand partnerships, analytics, marketing and digital/social media. The leader will influence the entire Corporate Partnerships department to build best‑in‑class partnerships that don’t just renew but grow over the years.
Responsibilities Insights & Analytics
Lead partnership insights efforts with respect to data and analytics to identify impactful insights for go‑to‑market materials, prospect sales pitches and partner presentations.
Build and manage central dashboards that monitor cross‑channel performance, analyzing data from a wide range of sources to develop holistic views of partnership impact.
Create compelling valuation and brand equity reports that align with partners’ strategic goals and brand positioning objectives.
Present deliverables to internal and external audiences, ensuring insights are relevant, understood and actionable.
Own relationships with external research vendors and platforms, ensuring delivery excellence and strategic alignment.
Work with the Business Strategy & Analytics team to design new systems and models for storing, sharing and visualizing research outputs, increasing stakeholder access and usage.
Platform Development
Partner with cross‑functional teammates to create new revenue‑generating platforms for new sales, renewals and upselling opportunities.
Lead bi‑weekly meetings to identify industry and category best practices as well as new brand targets.
Lead the development of data‑backed go‑to‑market strategy for priority categories, leveraging first‑ and third‑party data.
Lead in‑depth industry and category analysis and benchmarking for white space and emerging areas.
Develop and level‑up sales enablement tools for prospects and renewals, including proposals, term sheets, prospecting sheets, thought starters, and best practices.
Work with the Sales team to identify prospects’ business objectives and translate them into comprehensive, measurable marketing solutions.
Partnership Growth
Identify strategic growth opportunities for renewals and upsells.
Work with Activation to meet and exceed partner KPIs.
Develop concepts for incremental opportunities.
Asset Management
Oversee the annual rate‑card analysis for all sold and available assets.
Proactively identify and capitalize on new sales opportunities that support the brand and business.
Evaluate and provide strategies to create new inventory based on historical sales data from MLB and the marketplace.
Innovation & Operations
Develop and run systems and processes to empower the Sales and Activation teams to work more efficiently and effectively.
Develop foundational policies, standard operating procedures and best practices for corporate partnerships, insights and analytics.
Work with cross‑functional teammates to establish transparent, efficient and effective SOPs.
Leadership
Support a work environment where teamwork, integrity and innovation thrive.
Serve as the departmental liaison with Business Strategy & Analytics and CRM cross‑functional teammates.
Required Qualifications
Bachelor’s Degree in business administration, marketing, statistics, sports management, communications or a related field.
8+ years of experience in brand strategy, sales and/or activation at a brand, team, league, agency or media setting.
5+ years of experience in partnership measurement, marketing analytics and/or sponsorship strategy, translating complex data into clear, compelling narratives.
Knowledge, Skills & Abilities
Excellent written and verbal communication skills.
Strong storytelling capabilities, crafting clear and compelling stories from insights and analytics.
Strong project management and organizational skills.
Motivated by thinking outside the box and challenging the status quo.
Proven problem‑solving skills.
High proficiency in platforms such as Nielsen, YouGov, Vision Insights, Zoomph and other syndicated tools.
High proficiency in Microsoft 365, Salesforce (or other CRM), etc.
Passion for sports marketing, sponsorships, promotions and media sales.
Ability to be proactive, take initiative and communicate progress.
Ability to manage complex deliverables across multiple timelines.
Ability to build strong relationships with internal cross‑functional teammates and external partners.
Solutions‑driven, self‑starter, and strategic, creative thinker.
Ability to handle multiple tasks simultaneously in a fast‑paced environment.
Commitment to the Nationals’ Core Values: Integrity, Innovation, and Teamwork.
Working conditions are normal for an office environment. Weekend and/or evening work may be required.
Occasional domestic travel will be required.
Compensation & Benefits Projected annual salary range: $120,000 – $125,000 per year.
Benefits include: paid vacation and sick leave; paid holidays; medical, dental, vision, life and AD&D insurance; short‑ and long‑term disability insurance; flexible spending accounts; 401(k) and pension plan; access to complimentary tickets to Nationals home games; free onsite fitness center; employee discounts; and other comprehensive benefits.
Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, or any other protected characteristic under applicable law. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Director, Partnership Solutions
role at
Washington Nationals .
The Corporate Partnership Solutions team is a new function within the overarching Corporate Partnerships department at the Washington Nationals, helping the organization with its partnership sales, retention and renewal efforts. The Solutions team serves as an internal agency for the department, responsible for crafting the strategic approach to partnerships, building compelling partnership stories, identifying new commercial opportunities, creating impactful marketing solutions for prospects and partners and measuring ROI against KPIs and other valuation metrics.
Reporting to the Executive Director of Corporate Partnership Solutions, the Director will be responsible for monitoring, optimizing and reporting the effectiveness of partner campaigns, delivering audience insights to inform strategy for prospective and current partners and identifying opportunities to create best practices across commercial measurement. The role will also strengthen prospective partner proposals and optimize current partner campaigns through data, driving new, renewal and upsell business opportunities. Deep cross‑functional collaboration with other Nationals departments is essential.
The ideal candidate will have a passion for storytelling through data with a strong ability to synthesize insights from a variety of sources into clear, actionable narratives that resonate with both internal and external stakeholders. This role is best suited for an analytical and creative professional well‑versed in brand partnerships, analytics, marketing and digital/social media. The leader will influence the entire Corporate Partnerships department to build best‑in‑class partnerships that don’t just renew but grow over the years.
Responsibilities Insights & Analytics
Lead partnership insights efforts with respect to data and analytics to identify impactful insights for go‑to‑market materials, prospect sales pitches and partner presentations.
Build and manage central dashboards that monitor cross‑channel performance, analyzing data from a wide range of sources to develop holistic views of partnership impact.
Create compelling valuation and brand equity reports that align with partners’ strategic goals and brand positioning objectives.
Present deliverables to internal and external audiences, ensuring insights are relevant, understood and actionable.
Own relationships with external research vendors and platforms, ensuring delivery excellence and strategic alignment.
Work with the Business Strategy & Analytics team to design new systems and models for storing, sharing and visualizing research outputs, increasing stakeholder access and usage.
Platform Development
Partner with cross‑functional teammates to create new revenue‑generating platforms for new sales, renewals and upselling opportunities.
Lead bi‑weekly meetings to identify industry and category best practices as well as new brand targets.
Lead the development of data‑backed go‑to‑market strategy for priority categories, leveraging first‑ and third‑party data.
Lead in‑depth industry and category analysis and benchmarking for white space and emerging areas.
Develop and level‑up sales enablement tools for prospects and renewals, including proposals, term sheets, prospecting sheets, thought starters, and best practices.
Work with the Sales team to identify prospects’ business objectives and translate them into comprehensive, measurable marketing solutions.
Partnership Growth
Identify strategic growth opportunities for renewals and upsells.
Work with Activation to meet and exceed partner KPIs.
Develop concepts for incremental opportunities.
Asset Management
Oversee the annual rate‑card analysis for all sold and available assets.
Proactively identify and capitalize on new sales opportunities that support the brand and business.
Evaluate and provide strategies to create new inventory based on historical sales data from MLB and the marketplace.
Innovation & Operations
Develop and run systems and processes to empower the Sales and Activation teams to work more efficiently and effectively.
Develop foundational policies, standard operating procedures and best practices for corporate partnerships, insights and analytics.
Work with cross‑functional teammates to establish transparent, efficient and effective SOPs.
Leadership
Support a work environment where teamwork, integrity and innovation thrive.
Serve as the departmental liaison with Business Strategy & Analytics and CRM cross‑functional teammates.
Required Qualifications
Bachelor’s Degree in business administration, marketing, statistics, sports management, communications or a related field.
8+ years of experience in brand strategy, sales and/or activation at a brand, team, league, agency or media setting.
5+ years of experience in partnership measurement, marketing analytics and/or sponsorship strategy, translating complex data into clear, compelling narratives.
Knowledge, Skills & Abilities
Excellent written and verbal communication skills.
Strong storytelling capabilities, crafting clear and compelling stories from insights and analytics.
Strong project management and organizational skills.
Motivated by thinking outside the box and challenging the status quo.
Proven problem‑solving skills.
High proficiency in platforms such as Nielsen, YouGov, Vision Insights, Zoomph and other syndicated tools.
High proficiency in Microsoft 365, Salesforce (or other CRM), etc.
Passion for sports marketing, sponsorships, promotions and media sales.
Ability to be proactive, take initiative and communicate progress.
Ability to manage complex deliverables across multiple timelines.
Ability to build strong relationships with internal cross‑functional teammates and external partners.
Solutions‑driven, self‑starter, and strategic, creative thinker.
Ability to handle multiple tasks simultaneously in a fast‑paced environment.
Commitment to the Nationals’ Core Values: Integrity, Innovation, and Teamwork.
Working conditions are normal for an office environment. Weekend and/or evening work may be required.
Occasional domestic travel will be required.
Compensation & Benefits Projected annual salary range: $120,000 – $125,000 per year.
Benefits include: paid vacation and sick leave; paid holidays; medical, dental, vision, life and AD&D insurance; short‑ and long‑term disability insurance; flexible spending accounts; 401(k) and pension plan; access to complimentary tickets to Nationals home games; free onsite fitness center; employee discounts; and other comprehensive benefits.
Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, or any other protected characteristic under applicable law. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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