HOTALING & CO.
Business Development Manager (Spirits Sales) - San Francisco & North Bay
HOTALING & CO., San Francisco, California, United States, 94199
Business Development Manager (Spirits Sales) - San Francisco & North Bay
Company Description
Hotaling & Co. is the leading distiller and importer of artisanal spirits and cocktail essentials. Our dedication to artisanal spirits began 30 years ago under the name Anchor Distilling Company, heralding the return to copper pot distilling in the U.S. with Junipero Gin & Old Potrero Straight Rye Whiskey. We continue that pioneering legacy as Hotaling & Co., honoring local legend A.P. Hotaling who, during the Gold Rush, became one of the most reputable spirits dealers in the country. Fueled by a passion for beverage expertise, education and hospitality, Hotaling & Co. brings together a family of like‑minded spirits that share our commitment to craft and care. Today, our portfolio includes brands such as Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, HINE Cognac, Convite Mezcal, Severo Tequila, Kavalan Whisky, Denizen Rum, HIRSCH Selected Whiskeys, Writers' Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more. Visit www.HotalingandCo.com to explore our full range of brands.
Job Description The Business Development Manager (BDM) is a full‑time, exempt position focused on building the Hotaling & Co. brands by calling on key on‑ and off‑premise accounts. The role involves managing key account relationships, driving quality distribution and menu placements, and executing staff trainings and specialty events. The territory spans from San Francisco to Healdsburg.
Salary range: $100-115k base . The BDM reports directly to the Regional Sales Manager.
Key Roles Distribution and Key Account Management
Drive high‑quality distribution of HAC brands in target accounts and develop new prospects within the assigned territory.
Call on key accounts regularly to review brand priorities, execute events to drive sales, and train account staff on brand attributes and selling points.
Secure back‑bar distribution, visibility and impactful menu placement plans in target accounts to enhance consumer pull and rate‑of‑sale.
Guide accounts in effective merchandising through proper shelf management and brand visibility; ensure brand marketing materials and displays are utilized within your assigned account base.
Develop and maintain sustainable records of sales achievements/quotas and an organized list and plan for both on‑ and off‑premise accounts.
Relationship Development
Build and maintain effective business relationships with the trade, bartending community, distributors, gatekeepers and local market influencers.
Collaborate with distributor on brand and sales objectives through ride‑withs, team meetings, and general sales meetings.
Education and Training
Conduct product education/samplings, educate store personnel and consumers, and complete post‑sampling recaps.
Develop and manage spirits master classes for key accounts and consumers, ensuring we remain top of mind in the mixology/bartending community and within our top‑tier accounts.
Events & Activation
Source consumer and trade events to generate trial and awareness of our brands, integrating appropriate brand messaging and experience.
Set up and attend brand‑building promotions, on‑premise and special events (retailer & consumer samplings, brand launches, cocktail contests, pairings, etc.).
Develop and promote specialty cocktails for brands, accounts, and PR efforts.
Local Market Insights
Monitor and report competitive activity, brand movement, pricing, and distribution penetration; highlight opportunities to Marketing and Sales teams.
Qualifications Key Requirements And Skills
Bachelor’s degree or minimum 3 years experience with a proven track record of achievement.
3 years of experience in alcohol sales.
Self‑starting enthusiasm with can‑do attitude.
Able to work as part of a team and independently.
Willingness to work full‑time, non‑traditional, late‑night hours as required and travel throughout the assigned territory and occasionally beyond.
Must be reliable and possess a high work ethic to achieve goals.
Proven ability to develop relationships and influence others (accounts, bartenders, and distributor teams).
Passion for artisanal and craft spirits.
Resourceful, creative and organized with ability to manage timelines, budgets and event logistics.
Excellent communication and selling skills (verbal and written).
Strong computer skills, particularly in MS Office Suite.
Must have a valid driver’s license and clean driving record.
Physical capabilities necessary to complete duties of the job.
Preferred Skills
Recognized credibility in local mixology/bartending community.
On‑ and off‑premise sales, marketing or promotion experience in the local market.
Existing relationships with top accounts in the local market and with Southern Glazer’s Wine & Spirits.
Benefits
Medical insurance (choice of HMO or PPO)
Dental insurance
Vision insurance
Flexible Spending Accounts
401(k) with match and immediate vesting
Short and long‑term disability
Life insurance
Employee Assistance Program
Educational Assistance program
Paid time off
Parental leave
Weekly catered lunches
Monthly, quarterly and annual employee events
Volunteer hours
Commuter funds
Additional Information
The above statements describe the essential functions and qualifications needed for a Business Development Manager. These statements are prepared by Hotaling & Co., LLC to use in planning, staffing, budgeting and/or evaluation of employees. They also provide employees with a guide to the duties they are expected to perform. They are not intended to be an exhaustive list. Actual job responsibilities may change at management’s discretion, without notice. Hotaling & Co., LLC is an at‑will employer, which means an employee may resign or Hotaling & Co., LLC may separate an employee from service with or without cause at any time for any reason. There is nothing that guarantees continued employment. I have read the above position description and believe that it accurately defines the job.
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Hotaling & Co. is the leading distiller and importer of artisanal spirits and cocktail essentials. Our dedication to artisanal spirits began 30 years ago under the name Anchor Distilling Company, heralding the return to copper pot distilling in the U.S. with Junipero Gin & Old Potrero Straight Rye Whiskey. We continue that pioneering legacy as Hotaling & Co., honoring local legend A.P. Hotaling who, during the Gold Rush, became one of the most reputable spirits dealers in the country. Fueled by a passion for beverage expertise, education and hospitality, Hotaling & Co. brings together a family of like‑minded spirits that share our commitment to craft and care. Today, our portfolio includes brands such as Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, HINE Cognac, Convite Mezcal, Severo Tequila, Kavalan Whisky, Denizen Rum, HIRSCH Selected Whiskeys, Writers' Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more. Visit www.HotalingandCo.com to explore our full range of brands.
Job Description The Business Development Manager (BDM) is a full‑time, exempt position focused on building the Hotaling & Co. brands by calling on key on‑ and off‑premise accounts. The role involves managing key account relationships, driving quality distribution and menu placements, and executing staff trainings and specialty events. The territory spans from San Francisco to Healdsburg.
Salary range: $100-115k base . The BDM reports directly to the Regional Sales Manager.
Key Roles Distribution and Key Account Management
Drive high‑quality distribution of HAC brands in target accounts and develop new prospects within the assigned territory.
Call on key accounts regularly to review brand priorities, execute events to drive sales, and train account staff on brand attributes and selling points.
Secure back‑bar distribution, visibility and impactful menu placement plans in target accounts to enhance consumer pull and rate‑of‑sale.
Guide accounts in effective merchandising through proper shelf management and brand visibility; ensure brand marketing materials and displays are utilized within your assigned account base.
Develop and maintain sustainable records of sales achievements/quotas and an organized list and plan for both on‑ and off‑premise accounts.
Relationship Development
Build and maintain effective business relationships with the trade, bartending community, distributors, gatekeepers and local market influencers.
Collaborate with distributor on brand and sales objectives through ride‑withs, team meetings, and general sales meetings.
Education and Training
Conduct product education/samplings, educate store personnel and consumers, and complete post‑sampling recaps.
Develop and manage spirits master classes for key accounts and consumers, ensuring we remain top of mind in the mixology/bartending community and within our top‑tier accounts.
Events & Activation
Source consumer and trade events to generate trial and awareness of our brands, integrating appropriate brand messaging and experience.
Set up and attend brand‑building promotions, on‑premise and special events (retailer & consumer samplings, brand launches, cocktail contests, pairings, etc.).
Develop and promote specialty cocktails for brands, accounts, and PR efforts.
Local Market Insights
Monitor and report competitive activity, brand movement, pricing, and distribution penetration; highlight opportunities to Marketing and Sales teams.
Qualifications Key Requirements And Skills
Bachelor’s degree or minimum 3 years experience with a proven track record of achievement.
3 years of experience in alcohol sales.
Self‑starting enthusiasm with can‑do attitude.
Able to work as part of a team and independently.
Willingness to work full‑time, non‑traditional, late‑night hours as required and travel throughout the assigned territory and occasionally beyond.
Must be reliable and possess a high work ethic to achieve goals.
Proven ability to develop relationships and influence others (accounts, bartenders, and distributor teams).
Passion for artisanal and craft spirits.
Resourceful, creative and organized with ability to manage timelines, budgets and event logistics.
Excellent communication and selling skills (verbal and written).
Strong computer skills, particularly in MS Office Suite.
Must have a valid driver’s license and clean driving record.
Physical capabilities necessary to complete duties of the job.
Preferred Skills
Recognized credibility in local mixology/bartending community.
On‑ and off‑premise sales, marketing or promotion experience in the local market.
Existing relationships with top accounts in the local market and with Southern Glazer’s Wine & Spirits.
Benefits
Medical insurance (choice of HMO or PPO)
Dental insurance
Vision insurance
Flexible Spending Accounts
401(k) with match and immediate vesting
Short and long‑term disability
Life insurance
Employee Assistance Program
Educational Assistance program
Paid time off
Parental leave
Weekly catered lunches
Monthly, quarterly and annual employee events
Volunteer hours
Commuter funds
Additional Information
The above statements describe the essential functions and qualifications needed for a Business Development Manager. These statements are prepared by Hotaling & Co., LLC to use in planning, staffing, budgeting and/or evaluation of employees. They also provide employees with a guide to the duties they are expected to perform. They are not intended to be an exhaustive list. Actual job responsibilities may change at management’s discretion, without notice. Hotaling & Co., LLC is an at‑will employer, which means an employee may resign or Hotaling & Co., LLC may separate an employee from service with or without cause at any time for any reason. There is nothing that guarantees continued employment. I have read the above position description and believe that it accurately defines the job.
#J-18808-Ljbffr