ACU Online
Join to apply for the
Performance Marketing Manager
role at
ACU Online Join to apply for the
Performance Marketing Manager
role at
ACU Online Get AI-powered advice on this job and more exclusive features. The
Performance Marketing Manager
at ACU Dallas leads the development, execution and optimization of data-driven marketing strategies designed to drive qualified inquiries, improve user engagement and increase tuition revenue. This role manages paid media efforts across multiple channels, leads vendor and agency relationships and owns key performance reporting across the marketing funnel. With an emphasis on conversion rate optimization (CRO) for websites and landing pages, this position requires a strategic thinker who thrives in a collaborative, high-performance environment. The ideal candidate brings 5–7 years of experience in performance marketing and a strong commitment to mission-driven work. Responsibilities Develop and oversee a comprehensive paid media strategy across search, social, display, affiliate and other digital channels, with a focus on optimizing performance to drive tuition revenue. Collaborate with the AVP of Marketing and web team to implement conversion rate optimization strategies for ACU.edu and campaign-specific landing pages. Own the performance tracking infrastructure, ensuring accurate implementation of tracking pixels, UTMs and platform integrations across marketing and web tools. Analyze campaign performance and report insights to leadership, providing strategic recommendations to refine campaigns and maximize ROI. Manage external vendor and agency relationships (e.g., paid media agency), ensuring alignment on KPIs, budget, creative assets and campaign timelines. Partner with CRM, marketing automation, email and creative teams to execute full-funnel marketing strategies that support student acquisition and retention. Contribute to SEO and digital content strategy to support performance marketing initiatives and improve organic performance. Regularly conduct market research, competitive analysis and audience segmentation to identify new marketing opportunities. Maintain a test-and-learn approach to campaign optimization through A/B testing, creative iterations and channel experimentation. Monitor industry trends, algorithm changes and platform updates to keep ACU’s marketing strategies modern and competitive. This position is located in Dallas, Texas with the option of hybrid remote. Skills Deep expertise in performance marketing strategy and campaign execution across Google Ads, Meta/Facebook, LinkedIn and programmatic platforms. Strong understanding of conversion optimization, funnel analysis and user journey mapping. Ability to independently develop campaign strategies, interpret data and translate findings into actionable insights. Experience managing external vendors, agencies and cross-functional teams. Advanced skills in Google Analytics (GA4), tag managers and performance dashboards. Excellent organizational and project management skills with a detail-oriented mindset. Strong writing, editing and communication skills, with the ability to present data clearly to both technical and non-technical audiences. Qualifications Professional Bachelor’s degree in marketing, advertising, communications, business or a related field. 5–7 years of experience in performance marketing, with demonstrated success in managing paid media campaigns and driving measurable results. Proficiency in Google Ads, Facebook Ads Manager, Google Analytics (GA4), and other performance marketing platforms. Working knowledge of WordPress, marketing automation tools (e.g., Salesforce Account Engagement/Pardot), and Salesforce systems. Experience in conversion rate optimization (CRO) tactics, A/B testing, and website performance analysis. Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. Personal Mission-aligned, purpose-driven professional with a passion for higher education. Strategic mindset with a proactive, problem-solving approach. Team-oriented with excellent interpersonal and communication skills. Flexible and adaptable to changing business needs and digital trends. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at ACU Online by 2x Sign in to set job alerts for “Marketing Manager” roles.
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Performance Marketing Manager
role at
ACU Online Join to apply for the
Performance Marketing Manager
role at
ACU Online Get AI-powered advice on this job and more exclusive features. The
Performance Marketing Manager
at ACU Dallas leads the development, execution and optimization of data-driven marketing strategies designed to drive qualified inquiries, improve user engagement and increase tuition revenue. This role manages paid media efforts across multiple channels, leads vendor and agency relationships and owns key performance reporting across the marketing funnel. With an emphasis on conversion rate optimization (CRO) for websites and landing pages, this position requires a strategic thinker who thrives in a collaborative, high-performance environment. The ideal candidate brings 5–7 years of experience in performance marketing and a strong commitment to mission-driven work. Responsibilities Develop and oversee a comprehensive paid media strategy across search, social, display, affiliate and other digital channels, with a focus on optimizing performance to drive tuition revenue. Collaborate with the AVP of Marketing and web team to implement conversion rate optimization strategies for ACU.edu and campaign-specific landing pages. Own the performance tracking infrastructure, ensuring accurate implementation of tracking pixels, UTMs and platform integrations across marketing and web tools. Analyze campaign performance and report insights to leadership, providing strategic recommendations to refine campaigns and maximize ROI. Manage external vendor and agency relationships (e.g., paid media agency), ensuring alignment on KPIs, budget, creative assets and campaign timelines. Partner with CRM, marketing automation, email and creative teams to execute full-funnel marketing strategies that support student acquisition and retention. Contribute to SEO and digital content strategy to support performance marketing initiatives and improve organic performance. Regularly conduct market research, competitive analysis and audience segmentation to identify new marketing opportunities. Maintain a test-and-learn approach to campaign optimization through A/B testing, creative iterations and channel experimentation. Monitor industry trends, algorithm changes and platform updates to keep ACU’s marketing strategies modern and competitive. This position is located in Dallas, Texas with the option of hybrid remote. Skills Deep expertise in performance marketing strategy and campaign execution across Google Ads, Meta/Facebook, LinkedIn and programmatic platforms. Strong understanding of conversion optimization, funnel analysis and user journey mapping. Ability to independently develop campaign strategies, interpret data and translate findings into actionable insights. Experience managing external vendors, agencies and cross-functional teams. Advanced skills in Google Analytics (GA4), tag managers and performance dashboards. Excellent organizational and project management skills with a detail-oriented mindset. Strong writing, editing and communication skills, with the ability to present data clearly to both technical and non-technical audiences. Qualifications Professional Bachelor’s degree in marketing, advertising, communications, business or a related field. 5–7 years of experience in performance marketing, with demonstrated success in managing paid media campaigns and driving measurable results. Proficiency in Google Ads, Facebook Ads Manager, Google Analytics (GA4), and other performance marketing platforms. Working knowledge of WordPress, marketing automation tools (e.g., Salesforce Account Engagement/Pardot), and Salesforce systems. Experience in conversion rate optimization (CRO) tactics, A/B testing, and website performance analysis. Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. Personal Mission-aligned, purpose-driven professional with a passion for higher education. Strategic mindset with a proactive, problem-solving approach. Team-oriented with excellent interpersonal and communication skills. Flexible and adaptable to changing business needs and digital trends. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at ACU Online by 2x Sign in to set job alerts for “Marketing Manager” roles.
Dallas-Fort Worth Metroplex $120,000.00-$135,000.00 5 days ago Social Media Manager- Conservative Media
Dallas-Fort Worth Metroplex $70,000.00-$80,000.00 3 weeks ago Dallas-Fort Worth Metroplex $130,000.00-$150,000.00 1 day ago Dallas, TX $100,000.00-$115,000.00 7 hours ago Brand Marketing Manager - Wine Innovation
Dallas, TX $121,800.00-$182,600.00 19 hours ago Dallas, TX $85,000.00-$110,000.00 4 days ago Dallas, TX $140,000.00-$165,000.00 5 days ago Dallas, TX $68,000.00-$91,000.00 2 weeks ago Dallas, TX $100,000.00-$120,000.00 4 days ago Sr. Manager, Retention Marketing - AdvoCare International, LLC
Dallas, TX $135,000.00-$180,000.00 2 weeks ago Plano, TX $120,500.00-$149,000.00 5 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr