Robinson Restoration
SEO & Digital Marketing Specialist
Robinson Restoration, Vancouver, Washington, United States, 98662
3 days ago Be among the first 25 applicants
Were hiring a data-driven SEO & Digital Marketing Specialist to grow qualified leads and jobs through world-class SEO, clean attribution, and disciplined reporting. Youll own keyword research, on-page/technical SEO, local SEO (GBP), link-building (white-hat, in-house outreach), light content writing/editing, and collaborate on paid channels (e.g., Search/LSAs) to drive efficient cost per lead (CPL) and cost per job (CPJ) . Youll implement our analytics stack (GA4/GTM, Looker Studio) and toolset (e.g., SEMrush or similar) and partner with our CRM/call tracking to get lead source clarity end-to-end.
Full Time Onsite $30-$35hr
What Youll Do
SEO & Content
Build and maintain keyword strategy for priority markets and services
Write/edit SEO-optimized page copy, titles/meta, internal linking; publish in WordPress.
Own technical SEO: site audits, indexation, Core Web Vitals, page speed, schema.
Local SEO: optimize Google Business Profiles (GBP), categories, services, posts; manage citations and reviews programs.
Analytics, Attribution & Reporting (emphasis) Implement GA4 + GTM(events, conversions, enhanced measurement), map lead sources across forms/calls/chats. Stand up dashboards (Looker Studio or similar) that clearly report CPL, CPJ, qualified leads , and channel performance. Integrate with call tracking (e.g., CallRail) and align with CRM workflows (e.g., Cotality / CoreLogic, Dash; future ServiceTitan).
Link Building (white-hat) Run in-house outreach for citations, partnerships, digital PR, and high-quality backlinks; maintain clean off-page profile. Coordinate with Marketing Manager on LSAs/PPC and landing pages; ensure tracking parity and learnings flow both ways. Light design for ads/landing visuals and content thumbnails (Figma/Adobe).
Governance & Rhythm Create monthly testing roadmaps; document SOPs; deliver weekly snapshots and monthly rollups (CPL/CPJ, non-brand traffic, GBP KPIs).
What Youll Bring 24+ years hands-on SEO experience (local + technical + content). GA4/GTM mastery (event design, debug, conversions, channel grouping) and attribution for forms + calls. WordPress
power user (publishing, basic HTML/CSS; page builders acceptable). SEMrush or similar (Ahrefs, Screaming Frog) proficiency; strong Excel/Sheets; Looker Studio. Basic design
skills (Figma or Adobe). Clear communicator who can explain CPL/CPJ and trade-offs to non-marketers. White-hat mindset; ethical link acquisition only.
Nice to have:
familiarity with CallRail (or similar), service-industry or home-services SEO, basic SQL/BigQuery. Work Hours, Compliance & EEO Full-time, onsite in Vancouver, WA. Standard background check. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales Construction
Referrals increase your chances of interviewing at Robinson Restoration by 2x Get notified about new Search Engine Optimization Specialist jobs in
Vancouver, WA . #J-18808-Ljbffr
Analytics, Attribution & Reporting (emphasis) Implement GA4 + GTM(events, conversions, enhanced measurement), map lead sources across forms/calls/chats. Stand up dashboards (Looker Studio or similar) that clearly report CPL, CPJ, qualified leads , and channel performance. Integrate with call tracking (e.g., CallRail) and align with CRM workflows (e.g., Cotality / CoreLogic, Dash; future ServiceTitan).
Link Building (white-hat) Run in-house outreach for citations, partnerships, digital PR, and high-quality backlinks; maintain clean off-page profile. Coordinate with Marketing Manager on LSAs/PPC and landing pages; ensure tracking parity and learnings flow both ways. Light design for ads/landing visuals and content thumbnails (Figma/Adobe).
Governance & Rhythm Create monthly testing roadmaps; document SOPs; deliver weekly snapshots and monthly rollups (CPL/CPJ, non-brand traffic, GBP KPIs).
What Youll Bring 24+ years hands-on SEO experience (local + technical + content). GA4/GTM mastery (event design, debug, conversions, channel grouping) and attribution for forms + calls. WordPress
power user (publishing, basic HTML/CSS; page builders acceptable). SEMrush or similar (Ahrefs, Screaming Frog) proficiency; strong Excel/Sheets; Looker Studio. Basic design
skills (Figma or Adobe). Clear communicator who can explain CPL/CPJ and trade-offs to non-marketers. White-hat mindset; ethical link acquisition only.
Nice to have:
familiarity with CallRail (or similar), service-industry or home-services SEO, basic SQL/BigQuery. Work Hours, Compliance & EEO Full-time, onsite in Vancouver, WA. Standard background check. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales Construction
Referrals increase your chances of interviewing at Robinson Restoration by 2x Get notified about new Search Engine Optimization Specialist jobs in
Vancouver, WA . #J-18808-Ljbffr