Stripe
Product Marketing Lead, GTM
Apply for the
Product Marketing Lead, GTM
role at
Stripe .
About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies – from the world’s largest enterprises to the most ambitious startups – use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About The Team Sitting within the Product Marketing organization at Stripe, the GTM Product Marketing team is a champion for our customers and for Stripe GTM (sellers). We focus on 3 main areas: 1) deeply understanding our users, the markets and industries in which they operate, and our core product value propositions; 2) equipping sellers to pitch Stripe’s value and differentiation effectively; and 3) deeply understanding the effectiveness of our programs using metrics like deals signed, seller confidence, time spent selling, and more.
What you’ll do As we look to 2026, we’re facing major changes in our GTM motion: exciting new products, a rapidly changing market landscape, a significantly larger GTM function, and increased GTM specialization. You’ll need to quickly build a deep understanding of Stripe’s key segments, buyer personas, and differentiation. This is a hands‑on leadership role that requires a deep understanding of Stripe’s products and the landscape Stripe operates in.
Responsibilities
Build, lead, and develop a team of PMMs, and together build comprehensive GTM enablement strategies for Stripe’s suite of products including customer-facing assets and AI‑based capabilities.
Create compelling customer‑facing messaging and sales assets that differentiate Stripe in the market. Collaborate closely with Product and Product Marketing teams to translate technical features into clear value propositions and benefits for customers.
Stay abreast of industry trends, particularly in areas like agentic commerce, stablecoins, global trade, and more, to inform our positioning and identify new market opportunities for Stripe’s offerings.
Work closely with the Sales team to develop tailored pitch decks, ROI calculators, product sheets, and other materials that highlight Stripe’s business value. Establish smart governance and measurement practices to keep content current, effective, and aligned to business needs. Collaborate across Stripe to develop and launch AI tooling to support sellers.
Lead programs that prepare sellers for major product launch events like Stripe Sessions.
Who you are We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum Requirements
10+ years prior product marketing experience; strong preference for candidates who have worked on technical products and have experience with enterprise sales cycles.
5+ years of experience managing teams, with a proven record of building and leading high‑performing, highly cross‑functional teams.
Builder mentality with a bias to action and the ability to work in a fast‑paced environment—you’ll elevate our ambitions for GTM PMM from day one.
Strong writing, storytelling, and communication skills—able to turn complex and scattered information into clear and strategic messaging.
Exceptional communications and follow‑up; strong interpersonal skills—able to communicate effectively at all levels of the organization from senior leadership to project teams.
High comfort toggling between strategy and execution—big picture to fine detail.
Deep understanding of the unique challenges faced by sellers; deep understanding of the sales cycle and working with sellers and other GTM teams (SDs, CSM, TAM, SA, ProServ, etc.).
Optimistic about the future and relentless in advancing your team’s goals.
Preferred Qualifications
Experience with Enterprise sales cycles and technical products.
Demonstrated comfort working with senior executives across a variety of disciplines.
Strong problem‑solving and analytical ability, with a track record of a “test & learn” mindset.
Strong collaboration skills, a tendency to seek and value alternate views, and an ability to earn stakeholder confidence quickly and exert influence.
Power user (and builder) of AI‑powered tooling for sellers.
Hybrid work at Stripe This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
In‑office expectations Office‑assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This balances bringing people together for in‑person collaboration and learning from each other while supporting flexibility for individuals and teams.
Working remotely at Stripe Remote location is defined as being 35 miles (56 km) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on‑sites, meet‑ups, and events, the expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.
Pay and benefits The annual US base salary range for this role is $205,800 - $308,700. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process. Additional benefits may include equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Software Development, Financial Services, and Technology, Information and Internet
#J-18808-Ljbffr
Product Marketing Lead, GTM
role at
Stripe .
About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies – from the world’s largest enterprises to the most ambitious startups – use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About The Team Sitting within the Product Marketing organization at Stripe, the GTM Product Marketing team is a champion for our customers and for Stripe GTM (sellers). We focus on 3 main areas: 1) deeply understanding our users, the markets and industries in which they operate, and our core product value propositions; 2) equipping sellers to pitch Stripe’s value and differentiation effectively; and 3) deeply understanding the effectiveness of our programs using metrics like deals signed, seller confidence, time spent selling, and more.
What you’ll do As we look to 2026, we’re facing major changes in our GTM motion: exciting new products, a rapidly changing market landscape, a significantly larger GTM function, and increased GTM specialization. You’ll need to quickly build a deep understanding of Stripe’s key segments, buyer personas, and differentiation. This is a hands‑on leadership role that requires a deep understanding of Stripe’s products and the landscape Stripe operates in.
Responsibilities
Build, lead, and develop a team of PMMs, and together build comprehensive GTM enablement strategies for Stripe’s suite of products including customer-facing assets and AI‑based capabilities.
Create compelling customer‑facing messaging and sales assets that differentiate Stripe in the market. Collaborate closely with Product and Product Marketing teams to translate technical features into clear value propositions and benefits for customers.
Stay abreast of industry trends, particularly in areas like agentic commerce, stablecoins, global trade, and more, to inform our positioning and identify new market opportunities for Stripe’s offerings.
Work closely with the Sales team to develop tailored pitch decks, ROI calculators, product sheets, and other materials that highlight Stripe’s business value. Establish smart governance and measurement practices to keep content current, effective, and aligned to business needs. Collaborate across Stripe to develop and launch AI tooling to support sellers.
Lead programs that prepare sellers for major product launch events like Stripe Sessions.
Who you are We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum Requirements
10+ years prior product marketing experience; strong preference for candidates who have worked on technical products and have experience with enterprise sales cycles.
5+ years of experience managing teams, with a proven record of building and leading high‑performing, highly cross‑functional teams.
Builder mentality with a bias to action and the ability to work in a fast‑paced environment—you’ll elevate our ambitions for GTM PMM from day one.
Strong writing, storytelling, and communication skills—able to turn complex and scattered information into clear and strategic messaging.
Exceptional communications and follow‑up; strong interpersonal skills—able to communicate effectively at all levels of the organization from senior leadership to project teams.
High comfort toggling between strategy and execution—big picture to fine detail.
Deep understanding of the unique challenges faced by sellers; deep understanding of the sales cycle and working with sellers and other GTM teams (SDs, CSM, TAM, SA, ProServ, etc.).
Optimistic about the future and relentless in advancing your team’s goals.
Preferred Qualifications
Experience with Enterprise sales cycles and technical products.
Demonstrated comfort working with senior executives across a variety of disciplines.
Strong problem‑solving and analytical ability, with a track record of a “test & learn” mindset.
Strong collaboration skills, a tendency to seek and value alternate views, and an ability to earn stakeholder confidence quickly and exert influence.
Power user (and builder) of AI‑powered tooling for sellers.
Hybrid work at Stripe This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
In‑office expectations Office‑assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This balances bringing people together for in‑person collaboration and learning from each other while supporting flexibility for individuals and teams.
Working remotely at Stripe Remote location is defined as being 35 miles (56 km) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on‑sites, meet‑ups, and events, the expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.
Pay and benefits The annual US base salary range for this role is $205,800 - $308,700. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process. Additional benefits may include equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Software Development, Financial Services, and Technology, Information and Internet
#J-18808-Ljbffr