Merkley + Partners
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Merkley + Partners provided pay range This range is provided by Merkley + Partners. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $90,000.00/yr - $100,000.00/yr
Direct message the job poster from Merkley + Partners
Senior Recruiter | Builder of Award-Winning Teams for Apple, New Balance & Glossier | Passionate About Wellness & Mindful Movement Paid Search Supervisor Job Description
The Paid Search Supervisor must have at least 3 years of hands‑on experience in paid search and a deep understanding of the end‑to‑end campaign lifecycle - from strategic planning, development and execution to performance measurement and optimization. The main responsibility of this role is to develop, execute, and optimize high‑impact paid search campaigns across Google Ads and Microsoft Bing. The ideal candidate is a data‑driven problem solver with a proactive and analytical mindset, skilled at identifying growth opportunities, troubleshooting performance issues, and implementing optimization strategies that drive measurable results.
Responsibilities:
Strategic Planning & Execution
Develop and execute paid search strategies, drive measurable performance and business goals
Structure and manage campaigns, including keyword strategy, audience segmentation, ad copy testing, bidding strategies, etc.
Allocate and manage budgets across multiple campaigns to maximize efficiency, ensuring optimal spend distribution based on performance and business priorities
Oversee day‑to‑day campaign management, including performance tracking, and real‑time optimizations
Tailor strategy to DTCs and HCP, optimizing keyword targeting, messaging, and bidding strategies to meet distinct audience needs and business goals
Performance Analysis & Optimization
Analyze main KPIs (CTR, CPC, CPA, ROAS, CPA, CVR, etc.) to inform optimization strategies and communicate to internal teams and clients
Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve efficiency
Optimize keywords, including expansion, refinement, and negative keyword management to improve targeting
Work closely with the Analytics team to establish proper UTM tracking, conversion tagging, etc.
Partner with cross‑functional teams, including creative, analytics, and media teams, to align on campaign objectives and drive success for the account
Provide regular performance reports and actionable insights, highlighting areas for improvement and growth opportunities
Present campaign results, strategic recommendations, and optimization plans to clients
Work closely with platform representatives (Google, Microsoft, etc.) to stay ahead of industry trends, test new features, and troubleshoot platform‑related issues
Qualifications:
At least 3 years of paid search experience managing multiple accounts in an agency, brand, or vendor setting
Strong knowledge of Google and Bing and various bidding strategies
Experience in the Pharmaceutical category
Experience managing multi‑million dollar budgets and optimizing campaigns based multiple KPIs
Proficiency in Excel (pivot tables, VLOOKUP, data analysis) and PowerPoint for reporting and presentations
Strong analytical and problem‑solving skills with the ability to interpret data, extract insights, and develop actionable recommendations
Troubleshooting and problem‑solving abilities, along with an ability to collaborate cross‑functionally in a fast‑paced environment
Exceptional communication and negotiation skills (both written and verbal), with the ability to present insights to clients and internal teams
Strong organizational skills with the ability to manage multiple projects, prioritize effectively, and meet deadlines
Detail‑oriented and well organized
Ability to anticipate client needs/perspective/process and respond accordingly
Curiosity about the ever‑changing search marketing landscape, and desire to share latest industry trends and developments with broader teams
Google Ads & Microsoft Ads certifications (preferred but not required)
Familiarity with Google Analytics
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Advertising Services
Referrals increase your chances of interviewing at Merkley + Partners by 2x
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Merkley + Partners provided pay range This range is provided by Merkley + Partners. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $90,000.00/yr - $100,000.00/yr
Direct message the job poster from Merkley + Partners
Senior Recruiter | Builder of Award-Winning Teams for Apple, New Balance & Glossier | Passionate About Wellness & Mindful Movement Paid Search Supervisor Job Description
The Paid Search Supervisor must have at least 3 years of hands‑on experience in paid search and a deep understanding of the end‑to‑end campaign lifecycle - from strategic planning, development and execution to performance measurement and optimization. The main responsibility of this role is to develop, execute, and optimize high‑impact paid search campaigns across Google Ads and Microsoft Bing. The ideal candidate is a data‑driven problem solver with a proactive and analytical mindset, skilled at identifying growth opportunities, troubleshooting performance issues, and implementing optimization strategies that drive measurable results.
Responsibilities:
Strategic Planning & Execution
Develop and execute paid search strategies, drive measurable performance and business goals
Structure and manage campaigns, including keyword strategy, audience segmentation, ad copy testing, bidding strategies, etc.
Allocate and manage budgets across multiple campaigns to maximize efficiency, ensuring optimal spend distribution based on performance and business priorities
Oversee day‑to‑day campaign management, including performance tracking, and real‑time optimizations
Tailor strategy to DTCs and HCP, optimizing keyword targeting, messaging, and bidding strategies to meet distinct audience needs and business goals
Performance Analysis & Optimization
Analyze main KPIs (CTR, CPC, CPA, ROAS, CPA, CVR, etc.) to inform optimization strategies and communicate to internal teams and clients
Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve efficiency
Optimize keywords, including expansion, refinement, and negative keyword management to improve targeting
Work closely with the Analytics team to establish proper UTM tracking, conversion tagging, etc.
Partner with cross‑functional teams, including creative, analytics, and media teams, to align on campaign objectives and drive success for the account
Provide regular performance reports and actionable insights, highlighting areas for improvement and growth opportunities
Present campaign results, strategic recommendations, and optimization plans to clients
Work closely with platform representatives (Google, Microsoft, etc.) to stay ahead of industry trends, test new features, and troubleshoot platform‑related issues
Qualifications:
At least 3 years of paid search experience managing multiple accounts in an agency, brand, or vendor setting
Strong knowledge of Google and Bing and various bidding strategies
Experience in the Pharmaceutical category
Experience managing multi‑million dollar budgets and optimizing campaigns based multiple KPIs
Proficiency in Excel (pivot tables, VLOOKUP, data analysis) and PowerPoint for reporting and presentations
Strong analytical and problem‑solving skills with the ability to interpret data, extract insights, and develop actionable recommendations
Troubleshooting and problem‑solving abilities, along with an ability to collaborate cross‑functionally in a fast‑paced environment
Exceptional communication and negotiation skills (both written and verbal), with the ability to present insights to clients and internal teams
Strong organizational skills with the ability to manage multiple projects, prioritize effectively, and meet deadlines
Detail‑oriented and well organized
Ability to anticipate client needs/perspective/process and respond accordingly
Curiosity about the ever‑changing search marketing landscape, and desire to share latest industry trends and developments with broader teams
Google Ads & Microsoft Ads certifications (preferred but not required)
Familiarity with Google Analytics
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Advertising Services
Referrals increase your chances of interviewing at Merkley + Partners by 2x
#J-18808-Ljbffr