Backbone Media, LLC
Denver or Carbondale, CO
About Backbone At Backbone, we live by the mantra that passion drives results. We align our clients with our team members’ interests, bridging the gap between work and play while keeping an eye on the elusive work/life harmony. As the country’s leading active lifestyle marketing agency, Backbone has the unique opportunity to help brands like YETI, Smartwool, Big Green Egg, and many others to balance brand goals with e-commerce objectives. For 29 years, Backbone has partnered with both renowned and emerging brands to develop and execute effective, integrated media strategies — and has been consistently included on Outside Magazine’s “Best Places to Work” list.
The Job You will work with Media Strategists to organize and execute paid media campaigns for our clients. You are quick on your feet and able to prioritize multiple tasks and/or clients daily to ensure campaigns go off without a hitch. You like to balance creative thinking with making sure the details fall in line.
The Work
Support Media Strategists during campaign strategy development and plan execution, which includes target audience and competitive research, category insights, building client presentations, tactical plan management and channel execution
Manage paid media campaigns activations across multiple channels (Social, CTV, Audio, OOH, Google, YouTube, and more)
Lead research to develop and support media strategies and tactics
Manage the workflow for vendor collaboration and RFPs
Work hand in hand with Strategists to make sure all of the finer details of executing a campaign are covered; own materials due documents and creative best practices, while also ensuring teams adhere to proper processes and SLAs
Immerse yourself in trafficking and reporting tools to manage delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)
Collaborate with Media Strategists to review campaign results and report out on data‑led performance insights
Work with the Operations and Finance team to ensure billing is on track and manage campaign cash flows and flowcharts
Stay up to date on latest research and media trends
The Essentials
Bachelor’s Degree
0-2 years professional experience
Your Capabilities
Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
You communicate effectively at all levels
Establish and maintain effective relationships interdepartmentally, as well as with those outside the team
Possess strong quantitative and analytical skills
Have a solid understanding of mathematical concepts
Has a basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
Detail‑oriented and ability to appropriately manage time
Competent Excel and PowerPoint
Able to prioritize, multi‑task and work under pressure
Willing to learn new things and challenge the norm
The Extra Mile
Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, TV/CTV, Mobile, Out‑of‑home, Display, Print, etc.
Experience in Google Analytics, Google Ads, Google Data Studio and Google Campaign Manager
Proficient in research tools including MRI and Facebook Audience Insights
Excel master
Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.
Salary & Benefits
Salary:
$50,000 annually
Benefits:
Medical
Dental & vision coverage
401(k) match
Wellness benefit
Home office stipend
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites
Hybrid/office workplace
#J-18808-Ljbffr
About Backbone At Backbone, we live by the mantra that passion drives results. We align our clients with our team members’ interests, bridging the gap between work and play while keeping an eye on the elusive work/life harmony. As the country’s leading active lifestyle marketing agency, Backbone has the unique opportunity to help brands like YETI, Smartwool, Big Green Egg, and many others to balance brand goals with e-commerce objectives. For 29 years, Backbone has partnered with both renowned and emerging brands to develop and execute effective, integrated media strategies — and has been consistently included on Outside Magazine’s “Best Places to Work” list.
The Job You will work with Media Strategists to organize and execute paid media campaigns for our clients. You are quick on your feet and able to prioritize multiple tasks and/or clients daily to ensure campaigns go off without a hitch. You like to balance creative thinking with making sure the details fall in line.
The Work
Support Media Strategists during campaign strategy development and plan execution, which includes target audience and competitive research, category insights, building client presentations, tactical plan management and channel execution
Manage paid media campaigns activations across multiple channels (Social, CTV, Audio, OOH, Google, YouTube, and more)
Lead research to develop and support media strategies and tactics
Manage the workflow for vendor collaboration and RFPs
Work hand in hand with Strategists to make sure all of the finer details of executing a campaign are covered; own materials due documents and creative best practices, while also ensuring teams adhere to proper processes and SLAs
Immerse yourself in trafficking and reporting tools to manage delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)
Collaborate with Media Strategists to review campaign results and report out on data‑led performance insights
Work with the Operations and Finance team to ensure billing is on track and manage campaign cash flows and flowcharts
Stay up to date on latest research and media trends
The Essentials
Bachelor’s Degree
0-2 years professional experience
Your Capabilities
Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
You communicate effectively at all levels
Establish and maintain effective relationships interdepartmentally, as well as with those outside the team
Possess strong quantitative and analytical skills
Have a solid understanding of mathematical concepts
Has a basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
Detail‑oriented and ability to appropriately manage time
Competent Excel and PowerPoint
Able to prioritize, multi‑task and work under pressure
Willing to learn new things and challenge the norm
The Extra Mile
Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, TV/CTV, Mobile, Out‑of‑home, Display, Print, etc.
Experience in Google Analytics, Google Ads, Google Data Studio and Google Campaign Manager
Proficient in research tools including MRI and Facebook Audience Insights
Excel master
Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.
Salary & Benefits
Salary:
$50,000 annually
Benefits:
Medical
Dental & vision coverage
401(k) match
Wellness benefit
Home office stipend
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites
Hybrid/office workplace
#J-18808-Ljbffr