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SpotOn: Corporate

Social Media Lead

SpotOn: Corporate, San Francisco, California, United States, 94199

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We’re not just building restaurant tech—we’re giving independent restaurants the tools to compete and win. From our award-winning point-of-sale to AI‑powered profit tools, everything we do helps operators boost profit, work smarter, and keep their best people. And every solution is backed by real humans who actually give a sh*t about helping restaurants succeed.

Named the #1 Restaurant POS by G2

(Fall 2025), based on ratings from real users

Rated the

top‑rated point‑of‑sale

(POS) for restaurants, bars, retail, and small businesses by Capterra users

Awarded

Great Places to Work

and Built In’s

Best Workplaces

for multiple years running

SpotOn is seeking a Social Media Lead to drive the strategy, content creation, and community engagement across all of our social channels. You’ll be responsible for growing SpotOn’s presence on platforms including X, TikTok, Instagram, Facebook, LinkedIn, Reddit, and YouTube. This role blends creativity, hospitality expertise, and data‑driven decision‑making to connect with restaurant owners, operators, and employees in authentic, engaging ways.

This is a hybrid position in our San Francisco office.

Key Responsibilities

Channel Strategy

Develop and manage SpotOn’s social media strategy across all channels, aligning with broader marketing and business goals.

Stay ahead of emerging platforms and formats, testing new opportunities to engage restaurant audiences.

Define channel‑specific objectives and content approaches to maximize impact.

Content Creation & Storytelling

Produce engaging social content (copy, graphics, short videos, behind‑the‑scenes, on‑camera storytelling) that showcases SpotOn’s brand and clients.

Use light design tools (e.g., Canva) to create content when needed, while collaborating with in‑house creative teams for larger design and video projects.

Maintain a consistent brand voice, visual identity, and storytelling approach across all channels.

Community Management

Engage directly with restaurant operators, partners, and industry voices across platforms to build a loyal, active community.

Monitor industry conversations and join in with thoughtful, on‑brand commentary.

Develop processes to ensure timely responses and proactive engagement.

Measurement & Optimization

Track key performance metrics across channels (growth, engagement, traffic, conversions).

Build regular reports and insights to share with leadership, highlighting wins and areas for improvement.

Continuously test, learn, and optimize creative approaches and formats to drive results.

Qualifications

7+ years of experience in

social media marketing , with at least 3+ years managing multiple brand channels.

Proven track record creating content for

hospitality, restaurant, or food & beverage brands .

Strong on‑camera presence with the ability (and appetite) to appear in and create video content.

Comfortable producing light design and multimedia content using tools like Canva, CapCut, or similar.

Ability to partner with in‑house creative and production teams for high‑quality design and video projects.

Data‑driven mindset with the ability to interpret analytics and adjust strategies accordingly.

Creative risk‑taker who pushes boundaries while keeping the brand voice sharp, authentic, and professional.

Benefits

Medical, Dental and Vision Insurance

401k with company match

RSUs

Paid vacation, 10 company holidays, sick time, and volunteer time off

Employee Resource Groups to build community and inclusion at work

Monthly cell phone and internet stipend

Tuition reimbursement for up to $2,000 per calendar year to assist with your professional development

Compensation

Our base pay ranges from $100,000 - $120,000 for this position.

Please note the salary range listed is just one component of a competitive compensation package which includes a company stock plan.

Offers will be reflective of the candidate’s location and experience.

SpotOn is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

SpotOn is an e‑verify company.

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