TEGNA
Director of Automotive Sales
TEGNA Inc.
(NYSE: TGNA) is a leading media company serving local communities.
About Premion Premion, a division of TEGNA, is an award‑winning OTT/CTV advertising platform.
Role Overview Premion seeks a Director of Automotive to lead and expand our automotive vertical.
Key Responsibilities
Drive automotive growth by leading go‑to‑market strategy for Tier 2 and Tier 3 dealerships.
Build and strengthen relationships with dealer groups, OEM co‑op teams, agencies, and automotive marketing partners.
Represent Premion as an expert voice within the automotive community at trade shows, conferences, and associations.
Own P&L responsibility for the automotive category; forecast, track, and achieve revenue targets.
Develop and implement category playbooks, training, and best practices for local and regional sales teams.
Provide competitive intelligence and feedback from the field to inform product development and go‑to‑market innovation.
Collaborate with marketing, product, and analytics teams to build performance storytelling for automotive clients.
Champion the evolution of OTT/CTV in automotive advertising, educating the market on measurement, attribution, and convergence.
Qualifications & Experience
10+ years in digital or video advertising sales, focused on automotive clients and dealer groups.
Deep understanding of Tier 2 and Tier 3 automotive advertising models, OEM co‑op structures, and dealer marketing operations.
Proven success driving revenue in performance‑based video, OTT/CTV, or programmatic solutions.
Established network of relationships across auto groups, dealer associations, and automotive agencies.
Exceptional communication and presentation skills at all organizational levels.
Strategic mindset with strong analytical and problem‑solving abilities.
Ability to thrive in a dynamic, entrepreneurial environment and travel as needed.
Bachelor’s degree required; advanced degree preferred.
Why Join Premion?
Be part of an innovative team redefining automotive advertising in the streaming era.
Collaborate with leading media and data partners to deliver premium CTV campaigns.
Join a culture that values innovation, integrity, and measurable impact.
Opportunity to shape a fast‑growing vertical at a trusted brand.
Benefits
TEGNA offers comprehensive benefits including medical, dental, eye care, fertility, surrogacy, adoption assistance, disability, and life insurance.
401(k) program with 1%–80% contribution and 4% match fully vested.
9 free virtual doctor’s appointments and 12 free therapy sessions available to employees.
Generous PTO and nine paid holidays per year.
Some employees may be covered by a collective bargaining agreement.
EEO Statement TEGNA Inc. is an equal‑opportunity employer. We consider applicants without regard to race, color, religion, national origin, sex, gender, age, marital status, disability, and other protected characteristics. We accommodate qualified individuals with disabilities.
Recruiting Fraud Alert Only TEGNA recruiters or hiring managers will contact candidates. Communications will come from a TEGNA email address.
Seniority level
Director
Employment type
Full‑time
Job function
Sales and Business Development
Industries
Broadcast Media Production and Distribution
Location Auburn Hills, MI
Salary $170,000 - $200,000
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TEGNA Inc.
(NYSE: TGNA) is a leading media company serving local communities.
About Premion Premion, a division of TEGNA, is an award‑winning OTT/CTV advertising platform.
Role Overview Premion seeks a Director of Automotive to lead and expand our automotive vertical.
Key Responsibilities
Drive automotive growth by leading go‑to‑market strategy for Tier 2 and Tier 3 dealerships.
Build and strengthen relationships with dealer groups, OEM co‑op teams, agencies, and automotive marketing partners.
Represent Premion as an expert voice within the automotive community at trade shows, conferences, and associations.
Own P&L responsibility for the automotive category; forecast, track, and achieve revenue targets.
Develop and implement category playbooks, training, and best practices for local and regional sales teams.
Provide competitive intelligence and feedback from the field to inform product development and go‑to‑market innovation.
Collaborate with marketing, product, and analytics teams to build performance storytelling for automotive clients.
Champion the evolution of OTT/CTV in automotive advertising, educating the market on measurement, attribution, and convergence.
Qualifications & Experience
10+ years in digital or video advertising sales, focused on automotive clients and dealer groups.
Deep understanding of Tier 2 and Tier 3 automotive advertising models, OEM co‑op structures, and dealer marketing operations.
Proven success driving revenue in performance‑based video, OTT/CTV, or programmatic solutions.
Established network of relationships across auto groups, dealer associations, and automotive agencies.
Exceptional communication and presentation skills at all organizational levels.
Strategic mindset with strong analytical and problem‑solving abilities.
Ability to thrive in a dynamic, entrepreneurial environment and travel as needed.
Bachelor’s degree required; advanced degree preferred.
Why Join Premion?
Be part of an innovative team redefining automotive advertising in the streaming era.
Collaborate with leading media and data partners to deliver premium CTV campaigns.
Join a culture that values innovation, integrity, and measurable impact.
Opportunity to shape a fast‑growing vertical at a trusted brand.
Benefits
TEGNA offers comprehensive benefits including medical, dental, eye care, fertility, surrogacy, adoption assistance, disability, and life insurance.
401(k) program with 1%–80% contribution and 4% match fully vested.
9 free virtual doctor’s appointments and 12 free therapy sessions available to employees.
Generous PTO and nine paid holidays per year.
Some employees may be covered by a collective bargaining agreement.
EEO Statement TEGNA Inc. is an equal‑opportunity employer. We consider applicants without regard to race, color, religion, national origin, sex, gender, age, marital status, disability, and other protected characteristics. We accommodate qualified individuals with disabilities.
Recruiting Fraud Alert Only TEGNA recruiters or hiring managers will contact candidates. Communications will come from a TEGNA email address.
Seniority level
Director
Employment type
Full‑time
Job function
Sales and Business Development
Industries
Broadcast Media Production and Distribution
Location Auburn Hills, MI
Salary $170,000 - $200,000
#J-18808-Ljbffr