Executive Director

Vitality Living is looking for an Executive Director to join our team in Orlando, FL! This is not your typical ED role. We’re looking for someone who thrives in an entrepreneurial environment - an individual who can wear many hats, build trust with early prospects and families, and roll up their sleeves to drive pre-opening sales and operational readiness. An ideal candidate must have: Proven experience as an Executive Director, General Manager, or similar leadership role in senior living or hospitality Strong sales and marketing acumen—you must be comfortable in a boots-on-the-ground sales role early on Highly organized, self-directed, and entrepreneurial—able to work independently in a fluid and fast-paced environment Experience opening a new community is strongly preferred Strong knowledge of state regulations related to AL and MC licensure Inspires trust, builds culture, and leads by example Ability to work flexible hours and represent the community with professionalism and polish Serve as the primary brand ambassador for the community throughout construction and pre-opening phases Partner closely with sales and marketing teams to drive pre-leasing and early deposit commitments Build relationships with prospective residents, families, referral sources, and community partners Support recruitment and onboarding of department heads and frontline staff Collaborate with design, construction, and operational partners to ensure alignment with brand standards and hospitality expectations Prepare for licensing, life safety, and regulatory compliance across IL, AL, and MC Lead pre-opening events, hard hat tours, community outreach, and prospect engagement If this sounds like you and you have a heart for working with and around residents and families, then Vitality Living is the place for you! Vitality Living is an equal opportunity employer where you can Be You, Be Vibrant, and Belong. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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