Directive
Performance Marketing Lead (Remote US) - Future Opening
Directive, Charlotte, North Carolina, United States, 28245
Performance Marketing Lead (Remote US) - Future Opening
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are achieved
Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and others to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, and others)
Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
You encompass our core values through every interaction; internally and externally
Effectively manage approximately five mid-tier and enterprise accounts
Meet and exceed department level OKRs, such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making, as it relates to strategic direction for accounts
What We Offer We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
Benefits To Support The Whole Person
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Gympass
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip with peers and executive leadership for fun and entertainment
Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with access to our offices in Irvine, California. For some positions we will accommodate global opportunities where we have established businesses. You must have work authorization and reside in the country for global locations.
This role has the opportunity to operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need to operate a laptop, essential software, and other productivity tools. You must be able to remain stationary for extended periods, interpret written and verbal communication, have reliable internet access, and maintain a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.
If you require reasonable accommodations in completing this application or interviews, direct inquiries to careers@directiveconsulting.com.
Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are achieved
Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and others to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, and others)
Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
You encompass our core values through every interaction; internally and externally
Effectively manage approximately five mid-tier and enterprise accounts
Meet and exceed department level OKRs, such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making, as it relates to strategic direction for accounts
What We Offer We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
Benefits To Support The Whole Person
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Gympass
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip with peers and executive leadership for fun and entertainment
Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with access to our offices in Irvine, California. For some positions we will accommodate global opportunities where we have established businesses. You must have work authorization and reside in the country for global locations.
This role has the opportunity to operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need to operate a laptop, essential software, and other productivity tools. You must be able to remain stationary for extended periods, interpret written and verbal communication, have reliable internet access, and maintain a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.
If you require reasonable accommodations in completing this application or interviews, direct inquiries to careers@directiveconsulting.com.
Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr