Directive
Performance Marketing Lead (Remote US) - Future Opening
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Overview Directive Consulting is a performance marketing agency that specialises in B2B SaaS and tech clients. We use our Customer Generation methodology, which focuses on SQLs and Customers instead of traditional metrics like MQLs. We deliver Paid Media, SEO/Content, CRO, and Video services to help our clients achieve consistent SQL targets.
We are always looking to connect with professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver tangible value to audiences.
As we grow, we need forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make an impact in B2B tech and SaaS marketing.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Maintain weekly communication with vendors and operational partners to ensure alignment on tasks, work quality, and continuous improvement
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimise budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of programmatic campaigns
Manage personal productivity and utilisation
Work directly with the Associate Director to ensure internal and client goals are achieved
Execute and optimise PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximise ROI
What You Offer
3+ years experience at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising, including Google Ads, Facebook Ads, LinkedIn Ads, and others
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles: keyword research, ad copywriting, bid management, and campaign optimisation
Ability to analyse campaign performance data with tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions
Ability to drive results and measure via OCT
Proven and measurable success with mid‑market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Competitive and curious mindset; you’re a true problem solver
Always learning and sharing insights at the industry cutting edge
Strong organisational, prioritisation, and multitasking skills
Quality‑obsessed attitude without losing sight of the big picture in advertising
Willingness to travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Consistently model the company’s core values in all interactions
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department‑level OKRs such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results to client point of contact and executives
Make exceptional decisions regarding strategic account direction
What We Offer
Living wage at Directive; annual base salary range for this position based in the United States is $90,000‑$110,000 USD with potential for bonus eligibility (actual salary may vary).
Medical, dental, vision, disability, and life insurance coverage for you and your family that fit your lifestyle — 100% employer‑paid plan for you and 50% contribution for dependents.
Mental: Access to certified therapists through Spring Health and membership to Headspace.
Physical: Gympass membership.
Time Off: Unlimited PTO (minimum 2‑week), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24‑Jan 1), Paid Parental Leave.
Financial: Traditional and Roth 401(k) with a 3% company match.
Bonus: Annual bonus based on tenure, scaling in total amount over time.
Annual Anniversary Trip with peers and executive leadership for fun and entertainment.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to visit our state‑of‑the‑art offices in Irvine, California. For some positions, we accommodate global opportunities in Canada, the UK, and Australia, requiring current work authorization and permanent residence in that country.
This role can be performed 100% virtually from your home office. Collaboration occurs via Zoom, Slack, and other virtual meeting tools. You must operate a laptop (PC or Mac) and necessary office productivity tools, maintain reliable internet access, and maintain a professional background.
To perform this job successfully, you must be able to perform each essential job duty satisfactorily. Reasonable accommodations can be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations during the application process, contact careers@directiveconsulting.com.
Additional Information At Directive, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Human Resources
Industries Advertising Services
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Overview Directive Consulting is a performance marketing agency that specialises in B2B SaaS and tech clients. We use our Customer Generation methodology, which focuses on SQLs and Customers instead of traditional metrics like MQLs. We deliver Paid Media, SEO/Content, CRO, and Video services to help our clients achieve consistent SQL targets.
We are always looking to connect with professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver tangible value to audiences.
As we grow, we need forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make an impact in B2B tech and SaaS marketing.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Maintain weekly communication with vendors and operational partners to ensure alignment on tasks, work quality, and continuous improvement
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimise budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of programmatic campaigns
Manage personal productivity and utilisation
Work directly with the Associate Director to ensure internal and client goals are achieved
Execute and optimise PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximise ROI
What You Offer
3+ years experience at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising, including Google Ads, Facebook Ads, LinkedIn Ads, and others
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles: keyword research, ad copywriting, bid management, and campaign optimisation
Ability to analyse campaign performance data with tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions
Ability to drive results and measure via OCT
Proven and measurable success with mid‑market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Competitive and curious mindset; you’re a true problem solver
Always learning and sharing insights at the industry cutting edge
Strong organisational, prioritisation, and multitasking skills
Quality‑obsessed attitude without losing sight of the big picture in advertising
Willingness to travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Consistently model the company’s core values in all interactions
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department‑level OKRs such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results to client point of contact and executives
Make exceptional decisions regarding strategic account direction
What We Offer
Living wage at Directive; annual base salary range for this position based in the United States is $90,000‑$110,000 USD with potential for bonus eligibility (actual salary may vary).
Medical, dental, vision, disability, and life insurance coverage for you and your family that fit your lifestyle — 100% employer‑paid plan for you and 50% contribution for dependents.
Mental: Access to certified therapists through Spring Health and membership to Headspace.
Physical: Gympass membership.
Time Off: Unlimited PTO (minimum 2‑week), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24‑Jan 1), Paid Parental Leave.
Financial: Traditional and Roth 401(k) with a 3% company match.
Bonus: Annual bonus based on tenure, scaling in total amount over time.
Annual Anniversary Trip with peers and executive leadership for fun and entertainment.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to visit our state‑of‑the‑art offices in Irvine, California. For some positions, we accommodate global opportunities in Canada, the UK, and Australia, requiring current work authorization and permanent residence in that country.
This role can be performed 100% virtually from your home office. Collaboration occurs via Zoom, Slack, and other virtual meeting tools. You must operate a laptop (PC or Mac) and necessary office productivity tools, maintain reliable internet access, and maintain a professional background.
To perform this job successfully, you must be able to perform each essential job duty satisfactorily. Reasonable accommodations can be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations during the application process, contact careers@directiveconsulting.com.
Additional Information At Directive, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Human Resources
Industries Advertising Services
#J-18808-Ljbffr