Kate Spade New York
Tapestry Manager, Analytics and Performance
Kate Spade New York, New York, New York, us, 10261
Overview
Kate Spade New York is a global lifestyle brand known for its colorful, bold, and optimistic heritage. It designs seasonal collections across handbags, ready-to-wear, jewelry, footwear, home décor, and more. Kate Spade New York is part of the Tapestry portfolio, a global house of brands committed to innovation and inclusivity. The Manager, Digital Marketing Analytics & Performance Planner will play a critical role in Kate Spade's customer centricity efforts. This position is responsible for the creation of actionable marketing insights, channel forecasting, reporting and measurement. The goal is to advance knowledge of the consumer journey and quantify the impact of marketing efforts. This role blends analytical rigor with strategic planning to drive measurable growth, improve ROI, and inform marketing decisions through actionable insights. The ideal candidate will balance technical skills, curiosity, and proficiency in data visualization to help solve business problems, examine results for patterns and insights, and propose analytical strategies that challenge and expand the thinking of the team. The successful individual will leverage their proficiency in marketing data analytics. Analytics & Optimization
Monitor and analyze performance metrics across owned, earned & paid digital marketing channels, including paid search, display, paid social, and email marketing. Prepare & deliver reporting. Aggregate data and insights across multiple stakeholders, vendors, and agencies into a clear, consistent view. Collaborate with Tapestry partners to build and maintain dashboards and reporting tools using platforms like Google Analytics, GA4, Tableau, or similar. Apply predictive modeling and machine learning techniques to forecast marketing outcomes. Collaborate with cross-functional internal & external partners to strategically apply learnings to media activations, including recommendations for shifts in spend levels across creatives, partners/platforms optimizations, channels and/or time period adjustments. Leverage a strong understanding of customer segmentation & analytics to identify opportunities in the media mix and audience targeting, in partnership with Customer Analytics Manager.
Forecast Planning & Testing
Drive Annual, Quarterly, Monthly & Daily level marketing channel performance forecasting with Agency partners and cross functional teams Support test & learn strategy across paid & owned channels, extracting insights, opportunities, and actions from test results.
Data Management & Insights
Collect, clean, and analyze data from various marketing channels to identify trends and opportunities. Ensure data accuracy, consistency, and compliance with privacy regulations. Present insights and recommendations to senior leadership to inform strategic decisions. Act as a subject matter expert in marketing measurement science, specifically MMM + MTA unified-model measurement and media KPIs. Remain aware of data inconsistencies and work with IT, Tapestry Data Labs, Tapestry COE and/or the brand's Agency of Record to ensure data efficacy & quality.
Team & Vendor Collaboration
Manage relationships with external agencies and vendors to ensure campaign effectiveness. Coordinate with finance and operations teams to manage budgets and ensure efficient spend.
Qualifications
The accomplished individual will possess... 5+ years' experience working with marketing data, applied statistics, and data mining or an equivalent combination of work experience and education will be considered Proficiency in tools such as Google Analytics, Adobe Analytics, SQL, Excel, MMM/MTA, and data visualization platforms. Experienced working in a direct-to-consumer business, preferably with multiple channels of distribution. Strong understanding of digital marketing channels, including paid search, social media, email, and SEO. Proven track record of being able to work independently with business stakeholders with minimal direction and proactively engage with them. Excel at making complex concepts simple and easy to understand; strong communication and data visualization skills in translating complex concepts for peers and senior leadership.
Our Competencies for All Employees
Courage : Doesn’t hold back necessary feedback; communicates clearly and takes appropriate action when needed. Creativity : Generates new ideas and draws connections between concepts. Customer Focus : Dedicates effort to meet customer expectations and builds trusting relationships. Dealing with Ambiguity : Adapts to change, makes decisions with incomplete information, and manages risk and uncertainty. Drive for Results : Consistently aims to exceed goals and deliver results. Interpersonal Savvy : Relates well to diverse people and builds constructive relationships. Learning on the Fly : Learns quickly in new situations and adapts effectively.
Our Competencies for All People Managers
Strategic Agility : Anticipates trends and develops credible strategies. Developing Direct Reports and Others : Provides development opportunities and supports career growth. Building Effective Teams : Builds teams with strong morale and clear accountability.
Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications and relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other legally protected status. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If you require accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com Visit Kate Spade at www.katespade.com. Work Setup: HYBRID BASE PAY RANGE : $95,000.00 TO $110,000.00 Annually Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits. #LI-HYBRID #LI-MC2
#J-18808-Ljbffr
Kate Spade New York is a global lifestyle brand known for its colorful, bold, and optimistic heritage. It designs seasonal collections across handbags, ready-to-wear, jewelry, footwear, home décor, and more. Kate Spade New York is part of the Tapestry portfolio, a global house of brands committed to innovation and inclusivity. The Manager, Digital Marketing Analytics & Performance Planner will play a critical role in Kate Spade's customer centricity efforts. This position is responsible for the creation of actionable marketing insights, channel forecasting, reporting and measurement. The goal is to advance knowledge of the consumer journey and quantify the impact of marketing efforts. This role blends analytical rigor with strategic planning to drive measurable growth, improve ROI, and inform marketing decisions through actionable insights. The ideal candidate will balance technical skills, curiosity, and proficiency in data visualization to help solve business problems, examine results for patterns and insights, and propose analytical strategies that challenge and expand the thinking of the team. The successful individual will leverage their proficiency in marketing data analytics. Analytics & Optimization
Monitor and analyze performance metrics across owned, earned & paid digital marketing channels, including paid search, display, paid social, and email marketing. Prepare & deliver reporting. Aggregate data and insights across multiple stakeholders, vendors, and agencies into a clear, consistent view. Collaborate with Tapestry partners to build and maintain dashboards and reporting tools using platforms like Google Analytics, GA4, Tableau, or similar. Apply predictive modeling and machine learning techniques to forecast marketing outcomes. Collaborate with cross-functional internal & external partners to strategically apply learnings to media activations, including recommendations for shifts in spend levels across creatives, partners/platforms optimizations, channels and/or time period adjustments. Leverage a strong understanding of customer segmentation & analytics to identify opportunities in the media mix and audience targeting, in partnership with Customer Analytics Manager.
Forecast Planning & Testing
Drive Annual, Quarterly, Monthly & Daily level marketing channel performance forecasting with Agency partners and cross functional teams Support test & learn strategy across paid & owned channels, extracting insights, opportunities, and actions from test results.
Data Management & Insights
Collect, clean, and analyze data from various marketing channels to identify trends and opportunities. Ensure data accuracy, consistency, and compliance with privacy regulations. Present insights and recommendations to senior leadership to inform strategic decisions. Act as a subject matter expert in marketing measurement science, specifically MMM + MTA unified-model measurement and media KPIs. Remain aware of data inconsistencies and work with IT, Tapestry Data Labs, Tapestry COE and/or the brand's Agency of Record to ensure data efficacy & quality.
Team & Vendor Collaboration
Manage relationships with external agencies and vendors to ensure campaign effectiveness. Coordinate with finance and operations teams to manage budgets and ensure efficient spend.
Qualifications
The accomplished individual will possess... 5+ years' experience working with marketing data, applied statistics, and data mining or an equivalent combination of work experience and education will be considered Proficiency in tools such as Google Analytics, Adobe Analytics, SQL, Excel, MMM/MTA, and data visualization platforms. Experienced working in a direct-to-consumer business, preferably with multiple channels of distribution. Strong understanding of digital marketing channels, including paid search, social media, email, and SEO. Proven track record of being able to work independently with business stakeholders with minimal direction and proactively engage with them. Excel at making complex concepts simple and easy to understand; strong communication and data visualization skills in translating complex concepts for peers and senior leadership.
Our Competencies for All Employees
Courage : Doesn’t hold back necessary feedback; communicates clearly and takes appropriate action when needed. Creativity : Generates new ideas and draws connections between concepts. Customer Focus : Dedicates effort to meet customer expectations and builds trusting relationships. Dealing with Ambiguity : Adapts to change, makes decisions with incomplete information, and manages risk and uncertainty. Drive for Results : Consistently aims to exceed goals and deliver results. Interpersonal Savvy : Relates well to diverse people and builds constructive relationships. Learning on the Fly : Learns quickly in new situations and adapts effectively.
Our Competencies for All People Managers
Strategic Agility : Anticipates trends and develops credible strategies. Developing Direct Reports and Others : Provides development opportunities and supports career growth. Building Effective Teams : Builds teams with strong morale and clear accountability.
Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications and relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other legally protected status. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If you require accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com Visit Kate Spade at www.katespade.com. Work Setup: HYBRID BASE PAY RANGE : $95,000.00 TO $110,000.00 Annually Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits. #LI-HYBRID #LI-MC2
#J-18808-Ljbffr