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Tasting Room Expo

Tasting Room Associate/ DTC & Wine Club Assistant

Tasting Room Expo, Calistoga, California, United States, 94515

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LOLA Wines is currently seeking a motivated, energetic, and experienced Tasting Room Associate/ DTC & Wine Club Assistant with some concierge experience to join our hospitality team. FT/PT. This is an exciting opportunity at our LOLA House Tasting Room in Calistoga. Our ideal candidate has previous hosting experience and experience in e-commerce retail sales, wine club fulfillment, retail software systems (preferably Wine Direct), customer relations, and top-notch hospitality service. They will assist in hosting tastings, in DTC sales online and as well as in our Wine Club correspondence and fulfillment. They will also work with our current team on new release marketing programs, supported with collateral creation, email blasts, and social media posts in addition to assist in effective and innovative customer acquisition, conversion, loyalty, and retention strategies. Our successful candidate will first and foremost have genuine warmth in hospitality and customer service as well as possess initiative, innate charisma, and strong communication and problem solving skills. They will be organized and have a keen eye for detail, with the ability to follow through on all details and execution of our Hospitality/DTC/Wine Club operations from start to finish. This is a great position for a creative, smart thinking, motivated, collaborative, detail oriented individual who would like to be a pillar in the foundation of our small but thriving family wine business.

LOLA Wines is a small family owned winery that is very passionate about what we do. From the grapes we farm, to the winemaking, to the end consumer. We care deeply for our customers, club members and all guests who take the time to come visit our tasting room and taste our wines.

Primary Responsibilities

Uphold a high standard of hospitality and deliver a superior customer service experience

Assist in all hospitality duties, including tastings (in-person and virtual)

Perform day-to-day tasting room floor operations and opening/closing procedures

Assist in Wine Club, eCommerce and DTC Sales.

Day-to-day DTC operations such as planning, goals, sales, shipping, inventory, compliance, and reporting.

Manage fulfillment and shipping of all orders and club shipments.

Facilitate client communications – written and phone

Support team in executing tasting room shipping/receiving and wine allocation shipments (including packing wine shipments)

Acquisition, input, and maintenance of accurate customer data (including, but not limited to):

Detailed customer profile notes

Accurate and timely club customer set up

Use of correct order types and order tagging

Logistics:

Receiving inventory orders and stocking appropriately

Notify Manager of necessary supplies/office Supplies

Maintaining décor at the tasting room (keeping it neat and tidy and dusted, etc.)

Sales Administration, including release sales and event sales

Telesales / Outreach when necessary

Provide Social Media/Blog content to DTC Team (including photos, important info, etc.)

Wash/polish wine glasses and dishes after tastings and reset tasting room

Assist with daily sanitization protocols pursuant to CDC guidelines to ensure cleanliness & overall appearance of the Tasting Room

Maintain a neat and tidy sales office, bathrooms and storage area

Experience & Qualifications

3+ years of tasting room/DTC/Wine Club sales experience

Excellent customer service skills and attention to detail

Professional attitude and a strong work ethic.

Must be skilled in Microsoft Office; Excel, Word, PowerPoint, and Outlook

Must be tech-savvy and comfortable working in an online environment (when necessary)

Ability to organize and prioritize work

Creativity: requires a dynamic personality with enthusiasm and energy

Ability to maintain a positive "can do" attitude

Ability to manage change and adapt to a quick-changing environment

Relevant wine industry or direct sales experience

Knowledge of direct-to-consumer strategies

Must be sales motivated.

A genuine passion and knowledge for wine, wine production, grape growing and the history of winemaking

Excellent written and interpersonal communication skills

Must have superior phone skills

Must be a team player

Must be able to lift and carry 50lbs.

Ability to work in a fast paced environment and keep busy during down time.

What We Have to Offer

A fun, passionate, genuine and unpretentious environment

Minimum of 40 hours weekly (Thursday-Monday preferred) 3-4 days/week hosting & 1-2 days/week DTC/Club

Competitive Salary ($25-35+/hr depending on experience)+ tips (currently $400+/wk)

Bonus structure based on sales goals

Full-time benefits include medical, dental, and paid vacation

Local applicants preferred

PT may apply also

This job description is intended to describe the general requirements for the performance of this job. It is not a complete statement of duties, responsibilities, or requirements.

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