The Walt Disney Company
Join to apply for the
Programmatic Account Manager
role at
The Walt Disney Company . Mid‑Senior level, Full‑time, Sales and Advertising.
Department/Group Overview:
Disney’s Addressable Ad Operations team is seeking a Programmatic Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands include the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX, National Geographic, Disney/ABC Domestic Television and Disney Media Distribution.
Job Summary:
The Programmatic Account Manager is responsible for acting as a liaison between Disney and our agencies, DSPs, and advertisers. The Account Manager will leverage deep programmatic expertise along with strong organizational, analytical and project‑management skills to deliver exceptional client service and identify post‑sale opportunities for account growth. In this role you will partner with one or more Account Executives who sell media space across Disney’s digital properties, steward digital advertising campaigns, and collaborate across Disney teams to ensure comprehensive support both pre‑ and post‑sale.
Responsibilities and Duties of the Role
Partner with internal and external stakeholders to ensure successful execution of programmatic campaigns.
Assist clients with PMP and Programmatic Guaranteed set‑up.
Collaborate with Sales and Pricing & Planning to provide materials for proposals, including media recommendations, screenshots, research, competitive data, and advise on technical feasibility.
Lead client communication related to our programmatic offering and optimizations.
Test creative assets across Video, Mobile, and Desktop Display.
Ensure client programmatic ad specs are met and communicate changes to clients and DSPs.
Troubleshoot campaign performance by investigating ad‑server bugs, third‑party discrepancies and under‑delivery issues.
Ensure accurate campaign set up between ad server and our SSP.
Display mastery of all Disney and Hulu digital ad products and their capabilities.
Assist clients and sales teams with the billing and reconciliation process.
Provide after‑hours support for client‑related emergencies, as necessary.
Become an authority in our SSPs and the programmatic advertising ecosystem.
Required Education, Experience & Skills
2+ years professional advertising and/or media experience or 1+ year in a large advertising sales company.
Strong emphasis in programmatic, digital and online media.
1 year of digital ad trafficking experience and hands‑on experience with SSP, DSPs, and/or ad exchanges.
Familiarity with third‑party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., and a fundamental understanding of video ad serving concepts (VAST and VPAID).
Ability to use reporting insights to identify bidding behavior and deal optimizations.
Proactive, highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner.
Experience compiling and analyzing insights from campaign performance reports for troubleshooting.
Strong proficiency with Microsoft Excel and PowerPoint; quick learning of productivity software.
Seeks out partnerships across the organization to test new ideas and grow the business.
Exceptional organizational, relationship‑building, and communication skills.
Self‑motivated and thrives in a fast‑paced environment.
Ability to cultivate sales and client relationships.
Preferred Qualifications
Familiarity with advertising research and verification vendors such as Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
Coursework in Business Administration, Media, Advertising, or Marketing.
Strong interest in the digital media, advertising and emerging technology industries.
Broad familiarity with ad sales, creative services, revenue operations, inventory planning, and yield optimization.
Knowledge of industry ad categories, various online ad sales channels and ability to translate customer requirements into technical/operational solutions.
Experience with Google Ad Manager, Operative, and/or Magnite SSP preferred.
Preferred Education
Bachelor’s degree with a focus in media, advertising or other relevant experience.
Compensation:
The hiring range for this position in Chicago, IL is $78,200 – $104,800 and in New York is $83,200 – $111,500 per year. The base pay will be determined by internal equity and may vary based on geographic region, role, and experience. Bonuses and long‑term incentive units may be part of the compensation package, in addition to medical, financial, and other benefits.
#J-18808-Ljbffr
Programmatic Account Manager
role at
The Walt Disney Company . Mid‑Senior level, Full‑time, Sales and Advertising.
Department/Group Overview:
Disney’s Addressable Ad Operations team is seeking a Programmatic Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands include the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX, National Geographic, Disney/ABC Domestic Television and Disney Media Distribution.
Job Summary:
The Programmatic Account Manager is responsible for acting as a liaison between Disney and our agencies, DSPs, and advertisers. The Account Manager will leverage deep programmatic expertise along with strong organizational, analytical and project‑management skills to deliver exceptional client service and identify post‑sale opportunities for account growth. In this role you will partner with one or more Account Executives who sell media space across Disney’s digital properties, steward digital advertising campaigns, and collaborate across Disney teams to ensure comprehensive support both pre‑ and post‑sale.
Responsibilities and Duties of the Role
Partner with internal and external stakeholders to ensure successful execution of programmatic campaigns.
Assist clients with PMP and Programmatic Guaranteed set‑up.
Collaborate with Sales and Pricing & Planning to provide materials for proposals, including media recommendations, screenshots, research, competitive data, and advise on technical feasibility.
Lead client communication related to our programmatic offering and optimizations.
Test creative assets across Video, Mobile, and Desktop Display.
Ensure client programmatic ad specs are met and communicate changes to clients and DSPs.
Troubleshoot campaign performance by investigating ad‑server bugs, third‑party discrepancies and under‑delivery issues.
Ensure accurate campaign set up between ad server and our SSP.
Display mastery of all Disney and Hulu digital ad products and their capabilities.
Assist clients and sales teams with the billing and reconciliation process.
Provide after‑hours support for client‑related emergencies, as necessary.
Become an authority in our SSPs and the programmatic advertising ecosystem.
Required Education, Experience & Skills
2+ years professional advertising and/or media experience or 1+ year in a large advertising sales company.
Strong emphasis in programmatic, digital and online media.
1 year of digital ad trafficking experience and hands‑on experience with SSP, DSPs, and/or ad exchanges.
Familiarity with third‑party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., and a fundamental understanding of video ad serving concepts (VAST and VPAID).
Ability to use reporting insights to identify bidding behavior and deal optimizations.
Proactive, highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner.
Experience compiling and analyzing insights from campaign performance reports for troubleshooting.
Strong proficiency with Microsoft Excel and PowerPoint; quick learning of productivity software.
Seeks out partnerships across the organization to test new ideas and grow the business.
Exceptional organizational, relationship‑building, and communication skills.
Self‑motivated and thrives in a fast‑paced environment.
Ability to cultivate sales and client relationships.
Preferred Qualifications
Familiarity with advertising research and verification vendors such as Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
Coursework in Business Administration, Media, Advertising, or Marketing.
Strong interest in the digital media, advertising and emerging technology industries.
Broad familiarity with ad sales, creative services, revenue operations, inventory planning, and yield optimization.
Knowledge of industry ad categories, various online ad sales channels and ability to translate customer requirements into technical/operational solutions.
Experience with Google Ad Manager, Operative, and/or Magnite SSP preferred.
Preferred Education
Bachelor’s degree with a focus in media, advertising or other relevant experience.
Compensation:
The hiring range for this position in Chicago, IL is $78,200 – $104,800 and in New York is $83,200 – $111,500 per year. The base pay will be determined by internal equity and may vary based on geographic region, role, and experience. Bonuses and long‑term incentive units may be part of the compensation package, in addition to medical, financial, and other benefits.
#J-18808-Ljbffr