The University of Texas at Austin
Director of Digital Engagement – Dell Medical School
Location: UT MAIN CAMPUS · Weekly Scheduled Hours: 40 · FLSA Status: Exempt
Position open to: All Applicants · Earliest Start Date: Immediately · Position Duration: Expected to Continue
Job Details: Dell Medical School is seeking a Director of Digital Engagement. The Director of Digital Engagement leads enterprise-wide efforts to strengthen visibility, reach and reputation, and shapes how the institution connects with audiences in a fast-changing digital landscape. This role sets and drives digital strategy across paid and organic campaigns, cross-platform advertising, enterprise social media, analytics/insights, and the optimization of Adobe Experience Manager (AEM), Customer Data Platform (CDP), and CRM systems. The role ensures alignment of digital engagement with patient access and clinical priorities, including environments integrated with Epic electronic health records and patient portals, and leverages SEO and GEO best practices to maximize visibility in competitive health and education markets. Serving as a strategist, innovator and convener of digital practitioners, this role advances Dell Med’s and UT Health Austin’s missions through measurable, user-centered digital engagement.
Responsibilities
Digital Strategy & Leadership Develop and execute a comprehensive digital engagement strategy aligned with institutional priorities, brand standards and business goals. Lead integration of digital marketing, social media, web experience (AEM), and CRM/CDP-driven personalization to ensure cohesive, user-centered experiences. Set performance benchmarks and oversee reporting to measure impact, optimize strategies and demonstrate ROI. Stay at the forefront of emerging digital trends, tools and platforms — including automation and generative AI — and identify opportunities for innovation. Platform & Campaign Management Oversee enterprise use of Adobe Experience Manager, ensuring content governance, optimization and best practices in site performance and SEO. Guide the use of CDP capabilities for segmentation, targeting and personalized engagement. Direct email marketing operations, including campaign design, automation, testing and performance analysis. Ensure effective digital campaign execution across paid and owned channels, coordinating with creative/content teams and external partners. Social Media & Community Engagement Lead enterprise-wide social media strategy and governance, ensuring cohesive brand voice and effective risk management. Provide consultation to leadership and internal clients managing affiliated or program-based social accounts. Monitor trends, risks and engagement opportunities to inform proactive strategy adjustments. Team Leadership & Collaboration Directly supervise digital strategist(s), platform manager(s) and related staff/interns, ensuring alignment with departmental goals. Foster a collaborative culture across the Marketing and Communications team, partnering with creative, content and other colleagues. Manage vendor and agency relationships to ensure strategic alignment and timely execution of digital initiatives. Contribute to the development of institutional digital policies, governance models and workflows. Knowledge/Skills/Abilities Deep expertise in digital marketing, social media and content management systems, with strong knowledge of AEM, CDPs, CRMs, and email marketing platforms. Strong understanding of SEO and GEO best practices, with the ability to integrate them into web, social and digital advertising strategies to maximize visibility and reach. Proven ability to design and implement social media strategies that elevate brand visibility, foster community engagement, and manage institutional reputation across enterprise accounts. Demonstrated success in planning, executing and optimizing cross-platform digital advertising campaigns with a focus on measurable performance outcomes. Advanced proficiency with analytics platforms (GA4, Adobe Analytics, Meta Business Suite) and the ability to generate insights that guide strategy, optimize performance and demonstrate ROI. Experience administering and optimizing CRM platforms to support segmentation, targeting, personalization and campaign performance. Strong understanding of data-driven marketing, including segmentation, targeting, retargeting and automation. Leadership skills with demonstrated experience supervising teams and managing vendor/agency partnerships. Excellent collaboration and communication skills for engaging stakeholders at all levels, including senior leadership. Curiosity and adaptability in applying emerging technologies (AI, automation, martech) to digital engagement challenges. Required Qualifications
Bachelor’s degree in marketing, communications, digital media or a related field. At least seven years of progressively responsible experience in digital marketing, web/content management or related fields. Demonstrated leadership experience managing digital strategy, teams and platforms at scale. Proficiency with Adobe Experience Manager, CDP and digital campaign management tools. Experience administering and optimizing CRM systems to support audience engagement and campaign performance. Strong project management and organizational skills with the ability to balance multiple priorities. Relevant education and experience may be substituted as appropriate. Preferred Qualifications
Master’s degree in marketing, communications, business or a related field. Experience in an academic medical center, higher education, or health care environment, including digital engagement in contexts integrated with Epic electronic health records or patient portals. Advanced expertise in social media strategy, including editorial planning, community engagement, and governance for enterprise-level accounts. Demonstrated success in managing cross-platform digital advertising campaigns with a focus on performance optimization and ROI. Advanced expertise in using analytics tools to generate insights that guide strategy, optimize performance and demonstrate ROI. Proven ability to oversee digital advertising and engagement budgets with a focus on impact and performance. Demonstrated experience leading SEO and GEO strategies within a large, multi-site organization, with proven results in increasing organic visibility and local search performance. Familiarity with UT Austin systems, policies and procurement processes. Evidence of success in leading enterprise-level digital transformation or innovation initiatives. Adobe Experience Manager and Adobe Analytics Salary Range
$169,000 + depending on qualifications Working Conditions
Standard office environment Required Materials
Resume/CV 3 work references with their contact information; at least one reference should be from a supervisor Letter of interest Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials will be uploaded in the Application Questions section. Important for Current university employees and contingent workers: You MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, you can update your Professional Profile before you apply. The application is one page and you will be prompted to upload your resume. Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting. Staff who are promotion/transfer eligible may apply for positions without supervisor approval. Equal Opportunity Employer: The University of Texas at Austin is an equal opportunity/affirmative action employer and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. Pay Transparency: The University will not discharge or discriminate against employees who discuss pay; specific disclosures are governed by policy and applicable law. Background Checks: A criminal history background check will be required for finalist(s) under consideration. E-Verify: UT Austin uses E-Verify for new hires. The university’s E-Verify company ID is 854197. See E-Verify Poster and Right to Work Posters for details. Compliance: Employees may be required to report violations of law under Title IX and the Clery Act. The Clery Act requires notification of the Annual Security and Fire Safety report; access the report here or via University Compliance Services. Seniority level
Not Applicable Employment type
Full-time Job function
Business Development and Sales Industries: Higher Education
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Digital Strategy & Leadership Develop and execute a comprehensive digital engagement strategy aligned with institutional priorities, brand standards and business goals. Lead integration of digital marketing, social media, web experience (AEM), and CRM/CDP-driven personalization to ensure cohesive, user-centered experiences. Set performance benchmarks and oversee reporting to measure impact, optimize strategies and demonstrate ROI. Stay at the forefront of emerging digital trends, tools and platforms — including automation and generative AI — and identify opportunities for innovation. Platform & Campaign Management Oversee enterprise use of Adobe Experience Manager, ensuring content governance, optimization and best practices in site performance and SEO. Guide the use of CDP capabilities for segmentation, targeting and personalized engagement. Direct email marketing operations, including campaign design, automation, testing and performance analysis. Ensure effective digital campaign execution across paid and owned channels, coordinating with creative/content teams and external partners. Social Media & Community Engagement Lead enterprise-wide social media strategy and governance, ensuring cohesive brand voice and effective risk management. Provide consultation to leadership and internal clients managing affiliated or program-based social accounts. Monitor trends, risks and engagement opportunities to inform proactive strategy adjustments. Team Leadership & Collaboration Directly supervise digital strategist(s), platform manager(s) and related staff/interns, ensuring alignment with departmental goals. Foster a collaborative culture across the Marketing and Communications team, partnering with creative, content and other colleagues. Manage vendor and agency relationships to ensure strategic alignment and timely execution of digital initiatives. Contribute to the development of institutional digital policies, governance models and workflows. Knowledge/Skills/Abilities Deep expertise in digital marketing, social media and content management systems, with strong knowledge of AEM, CDPs, CRMs, and email marketing platforms. Strong understanding of SEO and GEO best practices, with the ability to integrate them into web, social and digital advertising strategies to maximize visibility and reach. Proven ability to design and implement social media strategies that elevate brand visibility, foster community engagement, and manage institutional reputation across enterprise accounts. Demonstrated success in planning, executing and optimizing cross-platform digital advertising campaigns with a focus on measurable performance outcomes. Advanced proficiency with analytics platforms (GA4, Adobe Analytics, Meta Business Suite) and the ability to generate insights that guide strategy, optimize performance and demonstrate ROI. Experience administering and optimizing CRM platforms to support segmentation, targeting, personalization and campaign performance. Strong understanding of data-driven marketing, including segmentation, targeting, retargeting and automation. Leadership skills with demonstrated experience supervising teams and managing vendor/agency partnerships. Excellent collaboration and communication skills for engaging stakeholders at all levels, including senior leadership. Curiosity and adaptability in applying emerging technologies (AI, automation, martech) to digital engagement challenges. Required Qualifications
Bachelor’s degree in marketing, communications, digital media or a related field. At least seven years of progressively responsible experience in digital marketing, web/content management or related fields. Demonstrated leadership experience managing digital strategy, teams and platforms at scale. Proficiency with Adobe Experience Manager, CDP and digital campaign management tools. Experience administering and optimizing CRM systems to support audience engagement and campaign performance. Strong project management and organizational skills with the ability to balance multiple priorities. Relevant education and experience may be substituted as appropriate. Preferred Qualifications
Master’s degree in marketing, communications, business or a related field. Experience in an academic medical center, higher education, or health care environment, including digital engagement in contexts integrated with Epic electronic health records or patient portals. Advanced expertise in social media strategy, including editorial planning, community engagement, and governance for enterprise-level accounts. Demonstrated success in managing cross-platform digital advertising campaigns with a focus on performance optimization and ROI. Advanced expertise in using analytics tools to generate insights that guide strategy, optimize performance and demonstrate ROI. Proven ability to oversee digital advertising and engagement budgets with a focus on impact and performance. Demonstrated experience leading SEO and GEO strategies within a large, multi-site organization, with proven results in increasing organic visibility and local search performance. Familiarity with UT Austin systems, policies and procurement processes. Evidence of success in leading enterprise-level digital transformation or innovation initiatives. Adobe Experience Manager and Adobe Analytics Salary Range
$169,000 + depending on qualifications Working Conditions
Standard office environment Required Materials
Resume/CV 3 work references with their contact information; at least one reference should be from a supervisor Letter of interest Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials will be uploaded in the Application Questions section. Important for Current university employees and contingent workers: You MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, you can update your Professional Profile before you apply. The application is one page and you will be prompted to upload your resume. Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting. Staff who are promotion/transfer eligible may apply for positions without supervisor approval. Equal Opportunity Employer: The University of Texas at Austin is an equal opportunity/affirmative action employer and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. Pay Transparency: The University will not discharge or discriminate against employees who discuss pay; specific disclosures are governed by policy and applicable law. Background Checks: A criminal history background check will be required for finalist(s) under consideration. E-Verify: UT Austin uses E-Verify for new hires. The university’s E-Verify company ID is 854197. See E-Verify Poster and Right to Work Posters for details. Compliance: Employees may be required to report violations of law under Title IX and the Clery Act. The Clery Act requires notification of the Annual Security and Fire Safety report; access the report here or via University Compliance Services. Seniority level
Not Applicable Employment type
Full-time Job function
Business Development and Sales Industries: Higher Education
#J-18808-Ljbffr