Dunlop Sports Americas
Sr. Digital Merchandiser / Front-End Developer
Dunlop Sports Americas, Huntington Beach, California, us, 92615
About Us
At Dunlop Sports, we're driven by a passion for performance that has propelled us through 130 years of innovation. Our family of brandsincluding Cleveland Golf, Srixon, XXIO, and Dunlop Racquet Sportsstands united by the iconic Flying?D logo and a commitment to helping athletes achieve their potential. We engineer experiences that transform how players connect with their game, celebrating innovation, authenticity, and the pure joy that comes from that perfect shot. Position Overview
This hybrid role bridges merchandising strategy and technical execution. The ideal candidate blends a merchandiser's focus on product presentation and conversion with a developer's ability to build and optimize site functionality. Youll shape brand?specific experiences across Dunlop Sports family of brands, ensuring each brands digital presence aligns with its positioning while driving measurable revenue growth. Key Responsibilities DTC Website Revenue and Customer Growth Lead website optimization strategy across all five brand sites to maximize conversion and average order value. Drive customer acquisition through paid media, SEO, email marketing, and affiliate programs focused on lifetime value. Develop pricing and promotional strategies that protect brand equity while driving DTC growth. Build first?party customer database and personalization capabilities across all brand websites. Manage website functionality, user experience, and checkout optimization with the IT team.
Site Merchandising & UX Execution
Manage category pages, product sequencing, promotions, and content placement in Salesforce Commerce Cloud (SFCC). Ensure merchandising execution aligns with each brands distinct positioning (XXIOs luxury concierge style, Srixons tour?driven performance story, Clevelands short?game authority). Create comprehensive product content strategy including A+ pages, brand stores, video, and enhanced listings. Ensure consistent brand presentation while optimizing for each platforms conversion requirement.
Front?End Development & Technical Execution
Build, customize, and troubleshoot front?end components, templates, and content slots in SFCC. Implement technical customization using HTML, CSS, JavaScript, and ISML. Partner with IT, creative, and marketing teams to ensure seamless execution of campaigns, seasonal launches, and promotions. Coordinate digital product launches and seasonal merchandising campaigns.
Conversion Optimization & Personalization
Implement A/B and multivariate testing to maximize CVR and AOV across brand sites. Leverage Salesforce Einstein, CDP data, and Generative Experience Optimization (GEO) tools for dynamic personalization. Develop competitive pricing intelligence and dynamic pricing strategies. Manage inventory planning, forecasting, and allocation for DTC and digital wholesale channels.
Strategic Digital Accounts Management
Manage key relationships and performance across Digital Only accounts (e.g., Amazon) and golf?specific platforms. Optimize digital shelf presence including content, advertising, search optimization, and placement. Coordinate platform?specific strategies that complement DTC sales. Negotiate promotional opportunities, secure premium placements, and manage advertising budgets. Oversee product catalog management and inventory coordination across all digital channels.
Performance Analytics and ROI Optimization
Track and optimize key metrics including conversion rates, customer acquisition costs, channel profitability, and market share. Develop reporting dashboards that measure incremental impact of DTC vs. third?party channels. Analyze customer behavior data to improve product mix, merchandising decisions, and channel strategy. Provide digital channel insights to inform brand strategy, product development, and marketing investment. Monitor competitive digital strategies and recommend tactical responses.
Professional Program and Channel Coordination
Oversee ExpertVoice program to drive professional advocacy while protecting consumer pricing. Balance professional access with full?price sales objectives across all digital channels. Coordinate professional program strategy with trade marketing and brand teams. Manage digital?only wholesale accounts and specialty platform relationships.
Qualifications
Education & Experience Required Bachelors degree in Marketing, Business, Computer Science, or comparable experience with 7+ years of hands?on Salesforce Commerce Cloud (SFCC) and Salesforce Marketing Cloud (SFMC) experience. Prior experience bridging technical customization (HTML, CSS, JavaScript, ISML) with e?commerce merchandising. Valid drivers license with ability to travel as needed.
Education & Experience Strongly Preferred
Experience working across multi?brand portfolios or premium consumer products. Strong grasp of e?commerce KPIs and conversion optimization best practices. Technical proficiency in front?end development with focus on merchandising outcomes. Data?driven decision making with strong analytical capabilities. Cross?functional collaboration skills with ability to work with both marketing and IT stakeholders. Project management expertise with ability to manage multiple initiatives simultaneously. Results?oriented approach with track record of driving revenue growth. Comfort working in a fast?paced, highly customized digital environment. Strong attention to detail and brand consistency across multiple platforms.
Technical Requirements Expert Level
Salesforce Commerce Cloud (SFCC) Salesforce Marketing Cloud (SFMC) HTML, CSS, JavaScript, ISML
Technical Requirements Advanced
Salesforce Einstein and CDP data integration Generative Experience Optimization (GEO) tools Digital analytics tools (Google Analytics, Adobe Analytics) A/B testing and multivariate testing platforms SEO, paid media, and email marketing platforms Microsoft Office Suite Project management software (Monday.com)
To perform the essential functions of this job successfully, an employee must meet the physical demands described here. Occasionally, they must kneel, climb, and reach with hands and arms above shoulder level, lift up to 30 pounds, bend, sit, stand, squat, stoop, walk, push, pull, and reach with hands and arms at shoulder level or below. DISCLAIMER: This job description generally indicates the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an applicant. It is not designed to cover or contain a comprehensive listing of activities, duties, responsibilities required of an employee. An employee may be asked to perform other duties as needed. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and make reasonable accommodations so that qualified employees can perform the jobs essential functions. Nothing in this position description changes the at?will employment relationship between the company and its employees. DSA is an equal?opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, reproductive health decision?making and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. #J-18808-Ljbffr
At Dunlop Sports, we're driven by a passion for performance that has propelled us through 130 years of innovation. Our family of brandsincluding Cleveland Golf, Srixon, XXIO, and Dunlop Racquet Sportsstands united by the iconic Flying?D logo and a commitment to helping athletes achieve their potential. We engineer experiences that transform how players connect with their game, celebrating innovation, authenticity, and the pure joy that comes from that perfect shot. Position Overview
This hybrid role bridges merchandising strategy and technical execution. The ideal candidate blends a merchandiser's focus on product presentation and conversion with a developer's ability to build and optimize site functionality. Youll shape brand?specific experiences across Dunlop Sports family of brands, ensuring each brands digital presence aligns with its positioning while driving measurable revenue growth. Key Responsibilities DTC Website Revenue and Customer Growth Lead website optimization strategy across all five brand sites to maximize conversion and average order value. Drive customer acquisition through paid media, SEO, email marketing, and affiliate programs focused on lifetime value. Develop pricing and promotional strategies that protect brand equity while driving DTC growth. Build first?party customer database and personalization capabilities across all brand websites. Manage website functionality, user experience, and checkout optimization with the IT team.
Site Merchandising & UX Execution
Manage category pages, product sequencing, promotions, and content placement in Salesforce Commerce Cloud (SFCC). Ensure merchandising execution aligns with each brands distinct positioning (XXIOs luxury concierge style, Srixons tour?driven performance story, Clevelands short?game authority). Create comprehensive product content strategy including A+ pages, brand stores, video, and enhanced listings. Ensure consistent brand presentation while optimizing for each platforms conversion requirement.
Front?End Development & Technical Execution
Build, customize, and troubleshoot front?end components, templates, and content slots in SFCC. Implement technical customization using HTML, CSS, JavaScript, and ISML. Partner with IT, creative, and marketing teams to ensure seamless execution of campaigns, seasonal launches, and promotions. Coordinate digital product launches and seasonal merchandising campaigns.
Conversion Optimization & Personalization
Implement A/B and multivariate testing to maximize CVR and AOV across brand sites. Leverage Salesforce Einstein, CDP data, and Generative Experience Optimization (GEO) tools for dynamic personalization. Develop competitive pricing intelligence and dynamic pricing strategies. Manage inventory planning, forecasting, and allocation for DTC and digital wholesale channels.
Strategic Digital Accounts Management
Manage key relationships and performance across Digital Only accounts (e.g., Amazon) and golf?specific platforms. Optimize digital shelf presence including content, advertising, search optimization, and placement. Coordinate platform?specific strategies that complement DTC sales. Negotiate promotional opportunities, secure premium placements, and manage advertising budgets. Oversee product catalog management and inventory coordination across all digital channels.
Performance Analytics and ROI Optimization
Track and optimize key metrics including conversion rates, customer acquisition costs, channel profitability, and market share. Develop reporting dashboards that measure incremental impact of DTC vs. third?party channels. Analyze customer behavior data to improve product mix, merchandising decisions, and channel strategy. Provide digital channel insights to inform brand strategy, product development, and marketing investment. Monitor competitive digital strategies and recommend tactical responses.
Professional Program and Channel Coordination
Oversee ExpertVoice program to drive professional advocacy while protecting consumer pricing. Balance professional access with full?price sales objectives across all digital channels. Coordinate professional program strategy with trade marketing and brand teams. Manage digital?only wholesale accounts and specialty platform relationships.
Qualifications
Education & Experience Required Bachelors degree in Marketing, Business, Computer Science, or comparable experience with 7+ years of hands?on Salesforce Commerce Cloud (SFCC) and Salesforce Marketing Cloud (SFMC) experience. Prior experience bridging technical customization (HTML, CSS, JavaScript, ISML) with e?commerce merchandising. Valid drivers license with ability to travel as needed.
Education & Experience Strongly Preferred
Experience working across multi?brand portfolios or premium consumer products. Strong grasp of e?commerce KPIs and conversion optimization best practices. Technical proficiency in front?end development with focus on merchandising outcomes. Data?driven decision making with strong analytical capabilities. Cross?functional collaboration skills with ability to work with both marketing and IT stakeholders. Project management expertise with ability to manage multiple initiatives simultaneously. Results?oriented approach with track record of driving revenue growth. Comfort working in a fast?paced, highly customized digital environment. Strong attention to detail and brand consistency across multiple platforms.
Technical Requirements Expert Level
Salesforce Commerce Cloud (SFCC) Salesforce Marketing Cloud (SFMC) HTML, CSS, JavaScript, ISML
Technical Requirements Advanced
Salesforce Einstein and CDP data integration Generative Experience Optimization (GEO) tools Digital analytics tools (Google Analytics, Adobe Analytics) A/B testing and multivariate testing platforms SEO, paid media, and email marketing platforms Microsoft Office Suite Project management software (Monday.com)
To perform the essential functions of this job successfully, an employee must meet the physical demands described here. Occasionally, they must kneel, climb, and reach with hands and arms above shoulder level, lift up to 30 pounds, bend, sit, stand, squat, stoop, walk, push, pull, and reach with hands and arms at shoulder level or below. DISCLAIMER: This job description generally indicates the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an applicant. It is not designed to cover or contain a comprehensive listing of activities, duties, responsibilities required of an employee. An employee may be asked to perform other duties as needed. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and make reasonable accommodations so that qualified employees can perform the jobs essential functions. Nothing in this position description changes the at?will employment relationship between the company and its employees. DSA is an equal?opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, reproductive health decision?making and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. #J-18808-Ljbffr